Performance Display Experts
Broad reaching CPM buys are on their way out. But performance display and banner advertising isn’t. Display ads can be bought on a CPC basis to drive action and results. Ads that are contextually targeted and re-targeted can help you convert . Our platform can buy display ads based on previous search queries to hit targeted customers with targeted messages.
Why Choose Be Found Online for Your Display Needs?
Be Found Online’s display offerings are designed to strengthen your brand, appeal to your target audience and drive ACTION. We use the same rigor and scientific optimization approach for display as we do for search. Be Found Online believes that you can drive your brand and generate leads, revenue and positive ROI while increasing awareness and demand.
- The Art of Display Advertising
- Choosing the sites, placements and targeting to align with your marketing goals and reach your ideal customers
- Collaborating with you to choose targeting options including site demographics, behavior and retargeting
- Designing appealing interactive ads with compelling calls to action
- The Science of Display Advertising
- Split testing to discover what ad characteristics attract clicks and convert customers
- Tracking detailed metrics to optimize creative, impressions, costs per click, conversions and ROI
- Providing detailed cross-channel reporting so you can see exactly how display affects search
Integrating Display and Search Engine Marketing
Display is not just about branding anymore. Display drives search. We can prove it. One-third of the users who respond to a display ad eventually purchase a product or service from that company, but in the meantime, they come back and research the brand using search engines or social media sites. We can track this behavior, help you increase demand for your product or service through display advertising, then capture your target audience with a comprehensive paid search program. The age old equation holds true… 1 + 1 = 3.
Depending on your budget and goals, we usually recommend maximizing search first, but Display can create increased demand and promote overall growth. Contact us today to find out why display is so important in 2011 and why Be Found Online does display better.