Online Customer Service vs. Social Customer Service-What’s the Difference?
What is the difference between online customer service and social customer service? For the longest time, I figured these two concepts were the same. They’re not. These two effective business strategies have overlapping similarities, but they are two separate plans. Online customer service is when a business accommodates customers though a customer service page, like [...]
Happy Thanksgiving!
Happy Thanksgiving to all! The best holiday of the year is upon us. It is time to gather the family, or friends, serve up the delicious dishes, and turn on the football games. Fall, Football, and Food. I urge all to watch the parade, grab a cup of tea, and enjoy the show. Thanksgiving is [...]
The Wonders of Twitter
Every business should have a Twitter account. Why? Sure it’s a portal to free information, but most importantly, having a Twitter account allows you to follow other users in your industry including your customers. Twitter is a fantastic listening tool. By actually listening to the conversations about your brand, products, services, including customer needs and [...]
Join Us at the SES Chicago Event!
It’s that time of year again! The SES Event in Chicago! The event will be held from November 14-18, and is packed with information that any marketer can utilize for their business. It is the perfect place for business owners to learn from the top dogs in the industry. You can learn about SEO, Paid [...]
Tis the Season for Paid Search Terms
Tis’ the season! Christmas is just around the corner. Literally, I mean, have you seen the Christmas trees and lights and decorations in most to every store you visit? Although we are still attempting to figure out what happened to Thanksgiving, what we do know is that this season will be full of keywords. For [...]
Do’s and Don’ts of Paid Search Ads
Internet advertising is spectacular! One catch? It’s very tricky! It’s too easy to send ads to an overly broad audience and even easier to forget planning before launching an advertising campaign. Now is the time to generate revenue via crafty, well-structured and managed advertisements. No longer must we burn holes through all of our pockets…after [...]
Ooooh, Google!
Oh Google. What will you think of next? Now we all know that Google loves to think long term, and they make half of their decisions based on what will be the best for the future. For instance, they bought Zagat to better fulfill their local review requirements. Now they are withholding keyword term feedback [...]
Magento Search Engine Optimization
In last week’s blog post we touted our CMS agnosticism. For this blog post, we are focusing specifically on one CMS platform – Magento. Magento is well-known for its ecommerce abilities. It’s popular for its flexible designs, simple interface, and agility for both small business and enterprise customers. But what about SEO? How easy is [...]
The Advantage of Mobile Apps
The opportunities for mobile applications are sweeping the world. There are so many mobile apps that we almost never need to touch a computer again! For instance, mobile apps allow anyone to check their email and social networking sites, the weather, sports, and even read the news. But wait! There’s more! We have apps for [...]
We Are CMS Agnostic!
Here at BFO, we are CMS agnostic! Our SEO team can work with any content management system known to man, and we love the challenge of learning new systems. The more new systems we learn to manage, the more skills we acquire, and there is nothing wrong with more knowledge. We have plenty of experience [...]