Nina
Use Blogging to Establish Credibility
A recent article in USAToday says that many businesses are abandoning blogging for Facebook posts instead. We see this as a detrimental move. While Facebook posts are extremely helpful for social customer service and brand building, blogging helps a business instill authority in their space, share useful information in a more detailed format and build [...]
Remove Sales Pitches to Increase Online Sales
Building trust with your customers so they understand that you are providing a solution to their problem, not forcing your services upon them, increases online sales. Sales pitches don’t work in the real world and they won’t work in the online world either. In fact, it’s far more difficult to establish a trustworthy relationship with [...]
Three Tactics for Staying Afloat in Semantic Search Results
Ranking for keywords is essential in SEO, but now that Google is re-emphasizing semantic search, your website may not appear if Google doesn’t think it correlates with the user’s thought process. According to readwriteweb.com “Google is relying on machine intelligence to interpret the meaning of the query.” Instead of selecting websites that relate directly to [...]
The Secret to Increasing Landing Page Conversions
Pay-Per-Click (PPC) landing pages that are constructed for targeted audiences convert. Whether your landing pages are designed for lead generation, ecommerce or local, landing pages are about consumer preferences, not company objectives. Bidding on competitive keywords to occupy the number one position in the top rail doesn’t guarantee higher clicks or conversions. However, producing a [...]
How to Target Buyer Personalities and Maximize Your ROAS
Nobel Prize winning economist Daniel Kahneman states that there are two types of thinkers- fast thinkers and slow thinkers. Fast thinkers make decisions based on the information placed in front of them while slow thinkers examine all aspects of a product and utilize personal experience and previous information to influence their purchasing decision. According to [...]
How Google Analytics Will Improve Client Communication
Google first renovated their search engines in February 2012, now they have refined Google Analytics for a better user experience. Based on customer feedback, the Google Analytics team has enhanced their user interface. According to the official Google Analytics Blog, “The primary goal of this update is to bring more attention to the things that [...]
Google Refines Search for Best Results
In Google’s never-ending quest to improve search quality, Google announced forty changes to their platform that rolled out in February 2012. The updates are designed to refresh their search engine for consistency, relevancy, and accuracy. According to the official Google Search Blog, “We continue to improve many of our systems, including related searches, sitelinks, autocomplete, [...]
American Express Users Get a Sneak Peek at Twitter Advertising Platform
Twitter is now helping small businesses reach audiences through cheaper promotional tweets. On February 17, 2012, Twitter announced that they are implementing a new advertising platform specifically for small businesses. This new platform won’t be open to all businesses until late March, but for right now they are testing the waters with current American Express [...]
Target International Users with AdCenter
So we have discussed MSN and Hotmail popularity as well as the new Hotmail display advertisements. Now it’s time to discuss how to advertise to international audiences with AdCenter. AdCenter enables you to target advertisements to anywhere in the world. This final MSN blog entry will tell you how. The first step is to create [...]
Hotmail is Enhancing Their Advertisements to Create a Better User Experience
In our last blog, we discussed how MSN and Hotmail are the most used search and e-mail platforms by international users. But it isn’t just international users who are Hot for Hotmail! According to Microsoft Advertising, as of January 2011, Microsoft, MSN, Windows Live and MSN Media Network reached “92.3% of the online audience in [...]