Be Found Online http://befoundonline.com Thu, 26 Mar 2015 21:36:54 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Should You Hire a Digital Agency or In-House Staff? http://befoundonline.com/seo/6399/should-you-hire-a-digital-agency-or-in-house-staff http://befoundonline.com/seo/6399/should-you-hire-a-digital-agency-or-in-house-staff#comments Tue, 24 Mar 2015 13:15:46 +0000 http://befoundonline.com/?p=6399 Whether you’re launching a new marketing plan from scratch, or simply revamping an existing strategy, one of the most common debates is whether to hire internal marketing staff or go with an outside agency partner. Each option has a few pros and cons that you’ll need to keep in mind when deciding which path is […]

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Business network ConceptWhether you’re launching a new marketing plan from scratch, or simply revamping an existing strategy, one of the most common debates is whether to hire internal marketing staff or go with an outside agency partner. Each option has a few pros and cons that you’ll need to keep in mind when deciding which path is right for your business.

Hiring a Digital  Agency

Working with a digital agency has many advantages. First of all, an agency offers unrivaled expertise; full teams are already in place, offering more-diverse skillsets which are difficult (if not impossible) to bring on with a single internal hire. Agencies also  have a much more diverse set of sites they work on  across multiple companies and industries, and more versatile marketing knowledge. Their use of marketing tactics across various verticals can often better inform the strategies you’re exploring to meet your digital marketing goals.

From a resources standpoint, digital agencies likely have more to offer because they have multiple teams collaborating to produce results for your business, which frees up your internal teams’ bandwidth to focus on other marketing initiatives which require the deepest understanding of the intricacies of your particular business.

An agency’s account teams are designed to help you develop a digital marketing strategy that is efficient and scalable – they will be able to leverage the industry’s best tools and technology on your behalf, which you might not always have access to due to budgetary limitations.

Thought leadership is another key advantage to working with an outside digital agency. Because of their expertise, an agency is able to provide highly strategic direction, objective leadership, and even education.

For example, if Google makes an algorithm update effecting SEO for your site, agencies typically notice first because the change may impact multiple sites across their entire client base. On the other hand, an in-house SEO will be limited to the perspective of only one business’ site, and may not be able to determine the larger context for what’s happening with other sites across the web.

In-House Marketing

One benefit of having in-house marketing staff is that you have direct access to them at all times, which does allow better day-to-day integration into your marketing program as a whole.. They can interface directly with digital and offline media projects, which is highly advantageous in instances when those internal teams need to collaborate closely on a larger marketing goal for the entire business.

Financially, the argument can be made that in-house marketing could be either more or less expensive than hiring an agency. It will depend on your digital marketing needs and the size of your business. For example, the average salary of a full-time SEO expert is approximately $70,000; the cost of hiring an agency will vary, again depending on the services required. In addition to cost, other factors to consider include the time and effort required to find, hire, and train the right talent in-house rather than bringing in a seasoned agency from the start.

Ultimately, the path you choose depends on your business:  where you are today, where you want to go, and the resources you have available. Many times, a blend of both in-house and agency resources proves to be most effective when both internal and external teams can work collaboratively to produce better results for your business.

Interested in learning more about what an agency provides? Start a conversation with Be Found Online today!

 

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Get the Inside Scoop on 2015 SEO with Be Found Online’s New Ebook http://befoundonline.com/seo/6377/get-the-inside-scoop-on-2015-seo-with-be-found-onlines-new-ebook http://befoundonline.com/seo/6377/get-the-inside-scoop-on-2015-seo-with-be-found-onlines-new-ebook#comments Tue, 17 Mar 2015 18:20:22 +0000 http://befoundonline.com/?p=6377 If you’ve been looking for an easy-to-follow SEO guide that’s written by the experts, the search is over. Be Found Online’s new eBook, “The Marketer’s Guide to Managing and Maximizing SEO Success,” is the most digestible and comprehensive SEO resource available for marketing professionals. Our guide provides marketers with the knowledge they need to not only manage, but also […]

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marketing-directors-guide-to-seo-01.originalIf you’ve been looking for an easy-to-follow SEO guide that’s written by the experts, the search is over. Be Found Online’s new eBook, “The Marketer’s Guide to Managing and Maximizing SEO Success,” is the most digestible and comprehensive SEO resource available for marketing professionals. Our guide provides marketers with the knowledge they need to not only manage, but also optimize SEO success as part of an overall marketing strategy.

This handy downloadable guide provides a much-needed glimpse into the ever-changing world of SEO. By considering and understanding the seven key pieces of SEO strategy in today’s digital marketing world, marketers will be able to maximize SEO success and ultimately drive more awareness, leads, and revenue for their business. Download the Marketer’s Guide to learn more about:

  • Targeting the Right Keywords
    • Understand how keyword strategy can change as your site context shifts.
  • Distributing Content for Effective Link-Building
    • Our experts offer guidelines for creating safe and valid backlinks for your site as a PR activity.
  • Evolving with Mobile
    • With the increasing popularity of mobile search, it is imperative that websites are versatile and able to adapt to multiple platforms.
  • How to Integrate Social Media with SEO
    • Social media has become one of the most important components in online exposure. But how does this affect your site’s search engine ranking?
  • Technical Changes in SEO
    • Technical SEO evolves at a rapid rate. BFO has laid out all the major gamechangers marketers need to be aware of moving forward in 2015.
  • Best Tools
    • What tools are needed in order to ensure your SEO efforts are effective? Rest assured that these efforts are not in vain by understanding the three types of SEO tools available.
  • Creating Meaningful SEO Reports
    • Don’t settle for cookie-cutter reports. Instead, see how SEO reports that tell a story enable marketers to understand so much more than just numbers.

Be Found Online’s SEO experts have highlighted the key features in each topic while covering what marketers should take into consideration in all seven aspects of SEO. Learn more about a variety of techniques and tactics, from how to leverage social media to gain authority with a search engine, to the low-down on SEO tools. (Trust us, these guys know what they’re talking about!)

Check out Be Found Online’s comprehensive SEO guide by downloading the eBook today!

 

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They’re Back!—Tweets to Appear in Google Search Results in 2015 http://befoundonline.com/seo/6281/theyre-back-tweets-to-appear-in-google-search-results-in-2015 http://befoundonline.com/seo/6281/theyre-back-tweets-to-appear-in-google-search-results-in-2015#comments Tue, 10 Mar 2015 13:00:59 +0000 http://befoundonline.com/?p=6281 Late last week, it was announced that Twitter and Google have struck a deal to bring tweets back to Google search results. According to Ad Age, tweets will be visible in the SERP in the first half of 2015. As of late, Google has only been able to crawl Twitter pages to gather data, but […]

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Twitter profile on Apple iPhone 5SLate last week, it was announced that Twitter and Google have struck a deal to bring tweets back to Google search results.

According to Ad Age, tweets will be visible in the SERP in the first half of 2015. As of late, Google has only been able to crawl Twitter pages to gather data, but this deal will make the data immediately available to the engine. So, you should be able to find your tweet in Google search immediately after it’s posted.

Why does this matter?

In 2011, Google put a stop to one of its most beloved (in my opinion) features, Google Real-Time Search. The feature allowed you to watch your favorite sporting event from your couch and monitor the noise about it from Google Real-Time Search. It would instantly pull in data from Facebook, Twitter, blogs, and news websites as it was generated, so you could get a full picture of what people were saying and engage as you wished.

In 2011, the deal with Twitter expired and the social giant decided not to renew it. Without Twitter (and the data from its 284 million users), Google Real-Time Search didn’t feel as “real time” since this medium is where many people go to rant, rave, and vent about topics in 140 guilt-free characters. Google finally killed the feature in July of that year.

Why does this REALLY matter?

If you’re in the trenches of SEO every day, like we are at BFO, an alarm may have just sounded to the tune of “social search.” Without access to Twitter’s data, Google has been slow to clarify what it can and cannot access (and do with) the data it can get from this initial crawl. Now that it will have this data instantly, it should be able to see every single tweet, link, and image posted on Twitter.

Could this be a new opportunity for link-building? What will it mean for news sites and others that thrive off of providing instant information? While the engine will have instant access to articles and blogs, the competition may have just gotten a lot steeper for sites that have thrived in the past off of their established authority in search engines.

More data means more players in the game.

This is an exciting time for nerds like us who watch the SERPs day in and day out. Social media and SEO have seen more and more overlap as sites like Twitter, Facebook, LinkedIn, and Pinterest have gained popularity. If trends continue to move in this direction (as I anticipate they will), we’ll see the overlap continue to grow.

If you haven’t already, make sure you’re considering integrating your social media and SEO strategies. We’ll keep an eye on how this moves the needle in terms of social search. For more information about this new development and its effects, contact one of Be Found Online’s search experts today!

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Help End Hunger: Take Part in the Be Found Online Feeding Frenzy! http://befoundonline.com/events/6270/help-end-hunger-take-part-in-the-be-found-online-feeding-frenzy http://befoundonline.com/events/6270/help-end-hunger-take-part-in-the-be-found-online-feeding-frenzy#comments Mon, 02 Mar 2015 22:00:12 +0000 http://befoundonline.com/?p=6270 In early February, we at Be Found Online were challenged by Glenn Burr (First Officer of Mojo at Inc. Small Giants Community) to kick-start more specific, intentional charity initiatives for 2015. In the past, we’ve contributed to some great causes, including the Autism Society of Illinois, 4 Greyhound Racers, and Epilepsy Foundation of Greater Chicago, […]

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iStock_000030719574LargeIn early February, we at Be Found Online were challenged by Glenn Burr (First Officer of Mojo at Inc. Small Giants Community) to kick-start more specific, intentional charity initiatives for 2015. In the past, we’ve contributed to some great causes, including the Autism Society of Illinois, 4 Greyhound Racers, and Epilepsy Foundation of Greater Chicago, and this year we wanted to do more.

To this end, we’re happy to announce our first charity initiative of 2015: bringing food to those in need not only in Chicago but in communities across the country. The Be Found Online Feeding Frenzy is a company-wide food drive that will take place from March 1st to March 31st, 2015. In addition to our Chicago office, employees from all over the U.S.—including Connecticut, Florida, North Carolina, and Montana—are supporting the Greater Chicago Food Depository as well as their local food banks.

There are a number of ways in which we’re working toward this cause. Contributions can be made through our virtual food drive, and we will also be collecting food donations in our office and outside of a local grocery store. To top off our Feeding Frenzy, several BFO employees will be contributing through their participation in this year’s Chiditarod!

Why it Matters

Hunger and food insecurity are issues that impact nearly 800,000 people in Cook County, Illinois alone. Across the country, over 49 million people—including 16 million children—face hunger. That means about 14% of U.S. households lack everyday access to basic nutrition.

Our CEO, Steve Krull, says, “We really wanted to build a charity initiative that embodies who we are as an organization. As you can see, we accepted Glenn Burr’s challenge wholeheartedly and I’m happy to say that we’re planning many more initiatives for the year to come.” Steve is excited for BFO to “be more active for the charities we cherish,” and the Feeding Frenzy is the first step toward making that happen.

Our Goal

By March 31st, our company of 40 employees hopes to have raised enough money and food to feed 400 people for a day—that’s a total of 1,200 meals to help families in need. All proceeds—every dollar and every pound of food collected—will go to the Greater Chicago Food Depository, benefitting their efforts to fight hunger in our community.
Check out our progress throughout the month or contribute to the cause by visiting the Be Found Online Feeding Frenzy page!

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Programmatic Buying: What’s All the Buzz About? http://befoundonline.com/sem/6196/programmatic-buying-whats-buzz http://befoundonline.com/sem/6196/programmatic-buying-whats-buzz#comments Tue, 24 Feb 2015 15:31:52 +0000 http://befoundonline.com/?p=6196 There seems to be a lot of buzz about programmatic buying and how it’s going to change the world of media buying. Every media genre is trying to deliver the right ad copy, to the right audience, at the right time, for the best rate. For every article written, there are probably 20 different takes […]

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ProgrammaticBuyingThere seems to be a lot of buzz about programmatic buying and how it’s going to change the world of media buying. Every media genre is trying to deliver the right ad copy, to the right audience, at the right time, for the best rate. For every article written, there are probably 20 different takes on what programmatic buying actually is. One thing’s for sure: an increasing number of brands are taking advantage of the benefits of automation in digital marketing.

What is Programmatic Buying?

There’s one common thread everyone seems to agree upon: advertisers are using technology platforms in order to get the best real-time bid (RTB) media buys. They are also leveraging massive amounts of proprietary data across multiple tracking sources to improve ad targeting and increase efficiency. Simply put, programmatic buying is any ad buy that’s processed from one machine to another machine. It is a technology that automates the ad buying and placement, powering more targeted ad buys with the ability to respond in real time, through the use of software and algorithms.

Who Uses Programmatic Buying – and Why?

Magna Global forecasts that spend on programmatic advertising this year will increase 52% to $21 billion globally. From the digital side, programmatic buying is nothing new. Google has been a leader in technology-based, real-time bids. Advertisers have been using programmatic buying through targeted display networks such as, Google Display Network for years. In fact, Google created a private programmatic exchange last year for ABC that places only masthead ads on premium sites that they are now rolling out to all advertisers.

Marin Software, a leading cross-channel performance advertising platform used by advertisers and agencies, also embraces programmatic media buying across search, social, and display. They measure, manage, and optimize upwards of $6 billion in programmatic ad spend. Marin’s recent acquisition of the Perfect Audience retargeting DSP has expanded its ability to buy display inventory across all the major display ad exchanges including Google Display Network, the Rubicon Project, OpenX, AppNexus, and PubMatic.

AOL is also reaping big benefits from its recent programmatic buying push. According to CEO Tim Armstrong, AOL’s advertising business increased by 20% last quarter – growth that can be attributed primarily to its programmatic ad buying platform.

The Bottom Line

Fortune 500 brand advertisers with big budgets (many are consumer packaged goods brands with a surplus of consumer data- perfect for proprietary algorithms) want to see the same efficiencies that they realize from digital incorporated into all of their media buys. They’re using programmatic buying through demand side platforms for print, broadcast, and digital to get the lowest cost-per-thousand impressions (CPM) and highest return-on-investment (ROI) using RTB.

Programmatic buying is here to stay. It will continue to grow and evolve as more brands invest in technology and as more media is delivered digitally. Market research company, eMarketer, estimates that programmatic spend in digital display advertising will rise to over $20 billion by 2016, which the company estimates would be 63% of all U.S. digital display ad spend.

It’s unlikely that 100% of media buys will be purchased this way in the foreseeable future. There are still a number of barriers to adoption. Top barriers include; brand worries that they will lose control over where their ads will appear, internal resistance at ad agencies and publishers and lack of transparency in the industry over methods and results.

To learn more about programmatic buying, start a conversation with one of our marketing specialists today.

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How to Leverage Top-Notch Content to Drive B2B Profits http://befoundonline.com/seo/6107/leverage-top-notch-content-drive-b2b-profits http://befoundonline.com/seo/6107/leverage-top-notch-content-drive-b2b-profits#comments Tue, 17 Feb 2015 16:20:16 +0000 http://befoundonline.com/?p=6107 In the B2B marketing space, creating quality content can seem like a resource strain, continuously being thrown to the back burner for more pressing, time-sensitive projects. The truth is B2B content tends to take longer to generate profit than B2C content does. Why? Because the conversion funnel is longer. You’re not marketing a $20 pair […]

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Finance concept: Head With Gears and B2b on chalkboard

In the B2B marketing space, creating quality content can seem like a resource strain, continuously being thrown to the back burner for more pressing, time-sensitive projects.

The truth is B2B content tends to take longer to generate profit than B2C content does. Why? Because the conversion funnel is longer. You’re not marketing a $20 pair of discount blue jeans. Your content is establishing trust along a sales cycle that can typically span several months.

However, content remains an extremely valuable part of B2B marketing campaigns when executed properly. Need somewhere to start? Keep these three strategies in mind in order to develop top-notch, profit-driving digital content for your B2B content efforts.

1. Understand What Works & What Doesn’t For Your Industry

First things first – identify the content types that are already performing well in your industry. Content-driven B2B profits come from creating content that’s valuable for your industry and, in turn, your brand.

For example, if you find infographics work particularly well in your vertical to explain the benefits of your complex B2B business solution in a visually pleasing manner, explore other sites similar in your space and see if their infographics are creating a conversation around their brand.

Keep in mind that B2B content profits start with establishing trust. Quality content development isn’t cheap, especially in a specialized B2B space, but it’s absolutely essential to building your brand’s credibility and relevance in the digital world. Creating, distributing, and amplifying your B2B content is a process that will pay off, in the long run. Think about the content your target customer needs to make an informed purchase, and provide that in a way that compliments your sales team and other marketing initiatives.

2. Venture Out into More Than One Space

Look for ways to leverage your piece(s) of quality content in a variety of formats. Branch out into video, blogs, white papers, social media posts, infographics, interactive widgets, downloadable templates, etc. See what different content types draw the most engagement, and use that feedback to hone your future efforts.

3. Keep Track of Your Content Goals & Performance

As with any marketing campaign, the ultimate goal of your B2B content marketing is to earn profits. However, it’s important to keep creating goals and milestones before you get to that point. Continually refine your goals based on how your content performs on certain platforms or to certain audiences. Simply put, you can’t judge your content performance if you don’t have an objective you’re trying to accomplish.

It’s also imperative you understand your content’s shelf-life. Pay attention to how it’s performing over time. If, for example, your blog posts tend to remain relevant for a week, it doesn’t make sense only to be posting one per month. Plan your content schedule thoughtfully based on performance and goals. If you don’t know which is best, try a mix of news and evergreen content to start.

Most importantly, document your goals and strategy. Keep track of what is working. This will ensure you have reliable data for measuring your ROI when the time comes.

For more information about leveraging high-quality digital content to drive B2B profits, contact Be Found Online today!

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Webinar: How You Can Leverage Advanced Geo-Targeting Strategies http://befoundonline.com/sem/6113/webinar-can-leverage-advanced-geo-targeting-strategies http://befoundonline.com/sem/6113/webinar-can-leverage-advanced-geo-targeting-strategies#comments Tue, 10 Feb 2015 14:00:45 +0000 http://befoundonline.com/?p=6113 Are you interested to learn more about geo-targeting, why it’s important, and how you can use it to help your digital marketing strategy? Join us for a valuable webinar about geo-targeting on Tuesday, February 24th at 11am CST (12pm EST). This live discussion will be hosted by Dan Golden, Be Found Online’s own President & Chief Search Artist, […]

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Are you interested to learn more about geo-targeting, why it’s important, and how you can use it to help your digital marketing strategy? Join us for a valuable webinar about geo-targeting on Tuesday, February 24th at 11am CST (12pm EST). This live discussion will be hosted by Dan Golden, Be Found Online’s own President & Chief Search Artist, and Michael Gardner, Agency Development Manager at Google.

advanced geo-targeting

Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts. Dan and Michael plan to dig deep to illuminate geo-targeting topics and techniques such as:

  • The keys to unlocking your own geo-data
  • Tips for utilizing advanced localization features in Google AdWords
  • Leveraging custom data both online and offline
  • Effective campaign setup tactics

Following the webinar, you’ll have a deeper understanding of geo-targeting and its value to your business’s marketing tactics. Plus, stay for our live Q&A session to have all your geo-targeting questions answered by Dan and Michael. Also, we will be giving away a free Chromecast to 20 people who attend the event! Register today to watch the webinar and learn more about leveraging geo-targeting for your business.

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Target Outranking: Best Practices for Implementing Google’s New Bid Strategy http://befoundonline.com/sem/6096/target-outranking-best-practices-implementing-googles-new-bid-strategy http://befoundonline.com/sem/6096/target-outranking-best-practices-implementing-googles-new-bid-strategy#comments Tue, 03 Feb 2015 21:37:06 +0000 http://befoundonline.com/?p=6096 If you’ve ever wanted your ads to display higher than your competitor’s in search results, Google finally has the answer. “Target outranking share” is an emerging flexible bid strategy that automatically sets bids so you can outrank the ads of a competing domain. It’s a great way to increase your visibility in the search space. […]

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Target OutrankingIf you’ve ever wanted your ads to display higher than your competitor’s in search results, Google finally has the answer. “Target outranking share” is an emerging flexible bid strategy that automatically sets bids so you can outrank the ads of a competing domain. It’s a great way to increase your visibility in the search space.

How it Works

Target outranking does not improve your ad rank in the overall search engine results. It does, however, help your ad display higher than the ad of another domain of your choosing—such as a competitor who often bids in the same auctions as you do. In other words, this bidding strategy increases your ad’s search visibility compared to the competing domain.

So how does it work? If you choose to use target outranking share, AdWords will automatically raise (or lower) your bids so that your ads outrank the other domain’s.

Getting Started

Step 1: To enable target outranking share, go to the AdWords Shared Library. Click the Bid Strategies tab, select +Bid Strategy, and choose Target Outranking Share from the drop-down menu.

Step 2: Choose your strategy settings. Select one domain for each of your bid strategies (if you wish to outrank different competitors in each of your campaigns). Enter your target outranking share percentage for each competitor, and then choose Automatic or Manual mode.

Step 3: Apply your strategy from the Campaigns, Ad Groups, or Keywords tabs in your Shared Library.

Best Practices

While target outranking share sounds straightforward, we have a few tips you should consider when implementing this new strategy in your AdWords campaigns:

  • Utilize your reports—Your Auction Insights Report allows you to browse the domains that regularly compete with your ads in the auctions. Identifying your top bid competitor is vital to getting the most out of the target outranking share strategy. Once your strategy is in place, keeping an eye on the Bid Strategies Report can help you see how you’re performing so you can optimize if necessary.
  • Keep your budget in mind—Target outranking share is a valuable new tool for AdWords users, but it’s not for everyone. This strategy only needs to be utilized in select situations, since ROI constraints are often more important than ad ranking targets. However, target outranking share does allow for some budget flexibility. Within AdWords settings, you will have the option to choose the percentage of auctions you want to outrank in. If you select a high target outranking share, you’ll need a larger budget to back your campaign.
  • Be patient— when you initially enable target outranking share, your bids can take up to a day to be updated. Once they are, your new flexible bid strategy may not show results for up to a week. It’s advisable to wait 7 days before adjusting your settings further.

Target outranking share can be a valuable addition to many AdWords campaigns. To learn more about Google’s new flexible bid strategy and how it fits with your campaigns, contact Be Found Online today.

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The Be Found Online SEO Team Gets BrightEdge Super User Certified http://befoundonline.com/seo/6029/found-online-seo-team-gets-brightedge-super-user-certified http://befoundonline.com/seo/6029/found-online-seo-team-gets-brightedge-super-user-certified#comments Tue, 27 Jan 2015 16:24:54 +0000 http://befoundonline.com/?p=6029 Be Found Online is excited to announce that most of our SEO team is officially BrightEdge Super User certified! The entire team received their initial BrightEdge certifications at the beginning of 2014, and our SEO experts were recently selected by BrightEdge to go through Super User training and examination. During the certification exam, our SEO specialists were split […]

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BrightEdge LogoBe Found Online is excited to announce that most of our SEO team is officially BrightEdge Super User certified! The entire team received their initial BrightEdge certifications at the beginning of 2014, and our SEO experts were recently selected by BrightEdge to go through Super User training and examination.

During the certification exam, our SEO specialists were split into two teams. When presented with a challenging exam scenario, one team chose a broad local and mobile SEO approach built to enhance the client’s overall SEO strategy. The other team chose a focused local SEO approach which specified one keyword phrase that was vital for the client’s local search and recommended tactics for generating improved rankings and backlinks with that phrase.

Both approaches were deemed excellent by the BrightEdge exam administrator and are so useful they will be put into action for the client!

Since beginning the BrightEdge certification as a group, our SEO team has grown. Three-quarters of the team is now BrightEdge Super User certified, and the more recently added members will begin Super User Certification early this year.

The team as a whole has proved itself yet again to be experts at handling broad SEO strategy as well as individualized tactics to ensure SEO success for our clients. To learn more about how the BFO team can deliver real results to meet your SEO needs, contact us today!

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Join Be Found Online’s Quincy Bingham for A Facebook Advertising Meetup http://befoundonline.com/sem/6004/join-found-onlines-quincy-bingham-facebook-advertising-meetup http://befoundonline.com/sem/6004/join-found-onlines-quincy-bingham-facebook-advertising-meetup#comments Tue, 20 Jan 2015 18:42:03 +0000 http://befoundonline.com/?p=6004 Have you been struggling to achieve Facebook advertising success? Join us for an informative and interactive social media marketing meetup on Wednesday, January 28th at 6pm. Our very own Digital Analyst and Facebook Advertising Guru, Quincy Bingham, will present on the topic, illuminating the fundamentals of leading a strong marketing campaign on the popular social […]

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facebook-advertising-fundamentalsHave you been struggling to achieve Facebook advertising success? Join us for an informative and interactive social media marketing meetup on Wednesday, January 28th at 6pm. Our very own Digital Analyst and Facebook Advertising Guru, Quincy Bingham, will present on the topic, illuminating the fundamentals of leading a strong marketing campaign on the popular social platform.

Quincy will deliver his presentation, “Fundamentals for Facebook Advertising Success,” at Connie’s Pizza in the Gold Coast neighborhood in Chicago. He will explain:

  • The 3 things you need to know for effective Facebook advertising
  • How to measure performance
  • How to tweak & refine your campaigns based on performance

Quincy’s presentation will be followed by a panel discussion featuring Havas Media’s Devon Whiteway and Epsilon’s Barbara Maldonado Roering. At the end of the night, participants and attendees will walk away with a stronger understanding of Facebook advertising tactics, and they’ll be able to put those strategies into action for their own brands!
Interested in learning more about the fundamentals of a Facebook advertising campaign? Register now to attend the Facebook Advertising Meetup at Connie’s Pizza on Wednesday, January 28th!

The post Join Be Found Online’s Quincy Bingham for A Facebook Advertising Meetup appeared first on Be Found Online.

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