Facebook Graph Search in Review

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About a week ago, I came across an article from the Guardian regarding increasing privacy concerns with Facebook’s Graph Search. Because Graph Search uncovered compromising information that is  I couldn’t wait to check out what I might find that would breach my friends’ securities.

I JUST received my beta testing access for the Graph Search today. What perfect timing, I say! Now instead of sharing hearsay information, I can share with you how it works and my opinion on Graph Search. I started by searching for the term, “Prostitutes.”

Facebook Graph Search Results

So far, I do not see any disturbances in the force nor do I see any unusual or compromising information about my friends.  Of course, I hope that I do not know anyone who included “Prostitutes” in their “likes.” Perhaps upon seeing some of the security issues, Facebook’s Development team made some quick changes to the product’s filter. Compared to two weeks ago, it still seems to run a bit slow and doesn’t offer as many results as the previous search functionality offered.

I DO dig the option of list results or grid results, as well as the refined search option located to the right of the results. Also, the “thumbnails”, if you choose to call them that, are great! The Profile photos in the grid results make it much easier to see your friends or the user you’re looking for.

Facebook Graph Security Issues

Now for some security related issues I noticed. You ARE able to browse Facebook users’ interests. Before you go to your profile to censor yourself, if your interests are set to private, you are perfectly safe.

I also was able to spot the culprit of the people who like some negative things. When searching “Married People who like Prostitutes”. I suggest if you do not want to show up in such searches, whether for ironic reasons or not, perhaps it would be a good idea to clean up your interests and likes. If your interests and likes stay status quo, not only does this look bad on your part, but if you’re a business owner, you could lose your clientele, or if you’re looking for a new job, this can affect your chances of getting it.

Discover Something New

Another cool feature is the “Discover Something New” button. When you click this, Facebook generates a random result. When I tried this, I got “Movies Liked by people who like things I like”. What is the point of bringing this up you may ask. Well, do you have a B to C Brick and mortar company? If you do, your business can gain new customers because of this little button. Let’s say you’re a local coffee shop. I decide to discover something new. Maybe the results are local shops visited by people who like things I like, and your shop is at the top of the list. I would be intrigued to check your shop out if it’s a local business I can easily get to. If coffee is involved, I am very likely to check out a new place to procure a cup of the good stuff!

Want to learn more about how to use Graph Search for your business page? Contact us at Be Found Online to learn more about how we can help you!