Be Found Online’s Inaugural Beeftoberfest Raises $3,100 for Chicago Charity

BeeftoberfestThe Chicago-area digital marketing community came together Friday, October 17th, at Be Found Online’s first-ever charity event. In a night of fun, food, and craft beer, we had a great time connecting with old friends, meeting new ones, and doing something awesome together.

For anyone who missed it, Beeftoberfest was our first annual charity bash in Lakeview. Guests played games and participated in challenges to win points for a charity of their choice, all while enjoying local craft beer, great food, and awesome company. Continue reading “Be Found Online’s Inaugural Beeftoberfest Raises $3,100 for Chicago Charity”

Social Signals | What Are They & Why Do They Matter?

social-signalsWhen it comes to social media, most small to medium sized companies are trying to jump on the bandwagon by simply creating a profile and posting a few things each week. Not a bad way to start—but the real power is in understanding the value of social media and the purpose it serves.

The truth is, social media is where we’re spending most of our precious free time online. Whether it’s through the Facebook app, when you’re perusing Pinterest for a new recipe or making a political stand via a jaw-dropping retweet, social media has given people an opportunity to create an identity online—and we’re all about it. So, how do we take all of this social action and use it to our advantage as a brand? Continue reading “Social Signals | What Are They & Why Do They Matter?”

Improve your Bing Ad Copy Click-Through-Rate Up to 68% with Enhanced Sitelinks!

bing-enhanced-sitelinksIn October 2012, Bing announced that Sitelink Extensions would be available on the Yahoo! Bing Network. They boasted deeper engagement with potential customers, the ability to create and update new messaging without having to modify current ad text or keyword sets, click-through-rate (CTR) improvement anywhere from 15-25%, and improved ROI.

Two years have passed and Bing has just announced that Enhanced Sitelinks for Bing Ads will be introduced to the United States for now, with worldwide roll-out coming later in 2014 into early 2015. Continue reading “Improve your Bing Ad Copy Click-Through-Rate Up to 68% with Enhanced Sitelinks!”

Yelp: 30-Minute Live Q&A

Got questions for Yelp? Get answers live!

webinar-yelpIf you have a local business, chances are you have a Yelp profile. Yelp has over 138 million unique monthly visitors and according to Nielsen, 4 out of 5 of users visit Yelp when they are preparing to make a purchase. This is one opportunity that simply cannot be ignored. But how can your local business effectively take advantage of this traffic? Wonder why some reviews are recommended and others aren’t? Or have you wondered how can you maximize your Yelp profile’s exposure?

Join us for the 30-Minute Live Q & A hosted by Be Found Online’s Quincy Bingham, on Wednesday, October 15th at 1pm CST / 2pm EST.

Quincy is BFO’s resident Paid Search & Social Analyst. He will help you learn more about using the popular rating and review site for your business.

Register for the webinar and learn:

  • How to effectively manage reviews
  • How to make sense of filtered reviews
  • Advertising best practices

Plus, get the scoop on Yelp’s latest developments – straight from the source!

Submit your questions for and register for the Q & A here. We hope you’ll join us!

Why You Should Be Using Twitter Advertising

PowerTwitterAre you still disregarding Twitter as a powerful marketing platform? Now might be the time to change your mind! Twitter isn’t going anywhere. With its new, robust PPC platform, it’s sure to surprise those who’ve been napping on this social giant.

Twitter works extremely well for anyone looking to capitalize on fresh information or newsworthy events. It’s the first-touch source for information and news within countless industries. Universal analytics went beta? Facebook revealed “ad sets”? Google Hummingbird was released? We all received this information first via trigger-happy content pushers on Twitter. Continue reading “Why You Should Be Using Twitter Advertising”

Content Marketing World 2014

Joe&KevinContent Marketing World

Hot on the heels of Content Marketing World 2014, we’re already looking forward to next year’s event. Content Marketing World is the largest content events on the planet, and last week it brought in over 2,600 marketers, company leaders, freelancers, content managers, and PR professionals, including BFO’s own Grace Bishop and myself. Our experience left us with inspiration, new insights, and the motivation to work even smarter on another year of great content.

Continue reading “Content Marketing World 2014″

What You Need to Know About the Pigeon Update

Pigeon UpdateRecently, Google released a significant local search algorithm update that’s being dubbed “Pigeon.” The update aims to provide more accurate and relevant local search results by digging deeper into Google’s web search capabilities. Released without a formal announcement, Pigeon is causing some surprisingly big waves in the local search world.

The update’s nickname comes from the notion that pigeons tend to fly home – and what could be more fitting for a local search algorithm? Pigeon utilizes a number of ranking signals in order to display the best results. According to Google, the update also marks an improvement in location and distance ranking parameters.

Continue reading “What You Need to Know About the Pigeon Update”