Improve your Bing Ad Copy Click-Through-Rate Up to 68% with Enhanced Sitelinks!

bing-enhanced-sitelinksIn October 2012, Bing announced that Sitelink Extensions would be available on the Yahoo! Bing Network. They boasted deeper engagement with potential customers, the ability to create and update new messaging without having to modify current ad text or keyword sets, click-through-rate (CTR) improvement anywhere from 15-25%, and improved ROI.

Two years have passed and Bing has just announced that Enhanced Sitelinks for Bing Ads will be introduced to the United States for now, with worldwide roll-out coming later in 2014 into early 2015. Continue reading “Improve your Bing Ad Copy Click-Through-Rate Up to 68% with Enhanced Sitelinks!”

Yelp: 30-Minute Live Q&A

Got questions for Yelp? Get answers live!

webinar-yelpIf you have a local business, chances are you have a Yelp profile. Yelp has over 138 million unique monthly visitors and according to Nielsen, 4 out of 5 of users visit Yelp when they are preparing to make a purchase. This is one opportunity that simply cannot be ignored. But how can your local business effectively take advantage of this traffic? Wonder why some reviews are recommended and others aren’t? Or have you wondered how can you maximize your Yelp profile’s exposure?

Join us for the 30-Minute Live Q & A hosted by Be Found Online’s Quincy Bingham, on Wednesday, October 15th at 1pm CST / 2pm EST.

Quincy is BFO’s resident Paid Search & Social Analyst. He will help you learn more about using the popular rating and review site for your business.

Register for the webinar and learn:

  • How to effectively manage reviews
  • How to make sense of filtered reviews
  • Advertising best practices

Plus, get the scoop on Yelp’s latest developments – straight from the source!

Submit your questions for and register for the Q & A here. We hope you’ll join us!

Why You Should Be Using Twitter Advertising

PowerTwitterAre you still disregarding Twitter as a powerful marketing platform? Now might be the time to change your mind! Twitter isn’t going anywhere. With its new, robust PPC platform, it’s sure to surprise those who’ve been napping on this social giant.

Twitter works extremely well for anyone looking to capitalize on fresh information or newsworthy events. It’s the first-touch source for information and news within countless industries. Universal analytics went beta? Facebook revealed “ad sets”? Google Hummingbird was released? We all received this information first via trigger-happy content pushers on Twitter. Continue reading “Why You Should Be Using Twitter Advertising”

Content Marketing World 2014

Joe&KevinContent Marketing World

Hot on the heels of Content Marketing World 2014, we’re already looking forward to next year’s event. Content Marketing World is the largest content events on the planet, and last week it brought in over 2,600 marketers, company leaders, freelancers, content managers, and PR professionals, including BFO’s own Grace Bishop and myself. Our experience left us with inspiration, new insights, and the motivation to work even smarter on another year of great content.

Continue reading “Content Marketing World 2014″

What You Need to Know About the Pigeon Update

Pigeon UpdateRecently, Google released a significant local search algorithm update that’s being dubbed “Pigeon.” The update aims to provide more accurate and relevant local search results by digging deeper into Google’s web search capabilities. Released without a formal announcement, Pigeon is causing some surprisingly big waves in the local search world.

The update’s nickname comes from the notion that pigeons tend to fly home – and what could be more fitting for a local search algorithm? Pigeon utilizes a number of ranking signals in order to display the best results. According to Google, the update also marks an improvement in location and distance ranking parameters.

Continue reading “What You Need to Know About the Pigeon Update”

BFO Makes the Inc. 500|5000 List Three Years Running

We’re excited to announce that Be Found Online has made it on the Inc. 500|5000 list of fastest growing companies – for the third year in a row!

In the past three years, we’ve grown an incredible 167% – a rate which we attribute to our fantastic, hard-working team and our passion for helping clients achieve success.

Here’s how we ranked:3-ColorStackLogo-BeFound copy

#2325 Nationwide
#228 in Advertising & Marketing
#102 in Chicago
#10 in Advertising & Marketing in Chicago

Continue reading “BFO Makes the Inc. 500|5000 List Three Years Running”