What You Need to Know About the Pigeon Update

Recently, Google released a significant local search algorithm update that’s being dubbed “Pigeon.” The update aims to provide more accurate and relevant local search results by digging deeper into Google’s web search capabilities. Released without a formal announcement, Pigeon is causing some surprisingly big waves in the local search world.

The update’s nickname comes from the notion that pigeons tend to fly home – and what could be more fitting for a local search algorithm? Pigeon utilizes a number of ranking signals in order to display the best results. According to Google, the update also marks an improvement in location and distance ranking parameters.Pigeon Update

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BFO Makes the Inc. 500|5000 List Three Years Running

We’re excited to announce that Be Found Online has made it on the Inc. 500|5000 list of fastest growing companies – for the third year in a row!

In the past three years, we’ve grown an incredible 167% – a rate which we attribute to our fantastic, hard-working team and our passion for helping clients achieve success.

Here’s how we ranked:3-ColorStackLogo-BeFound copy

#2325 Nationwide
#228 in Advertising & Marketing
#102 in Chicago
#10 in Advertising & Marketing in Chicago

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Does Mobile Advertising Work?

Do Mobile Ads Work?With an increasing number of people shopping, using apps, or browsing the web from their smartphones, mobile advertising is on the rise. If you haven’t already delved into mobile advertising, now might be the time. Read on to learn more about mobile ads, how they’re different from traditional online advertising, and whether they might be a good choice for you.

Mobile advertising comes in several forms. Choosing which types work for your business depends on your audience, location, budget, and the products or services you offer.

 

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Finding Niche Audiences with Facebook Audience Insights

Facebook LikesWhether you use social media to keep up with family members, play Candy Crush, check out the hottest restaurants, or reconnect with old friends, you’re part of a huge virtual community. Chances are that Facebook knows a lot about you – and the other 1 billion users worldwide.

If you’re a typical Facebook user, consider the amount of data that you share in a month: restaurants you’ve been to, new birth announcements, a new brand you like, videos you’ve shared… Simply put, the value proposition for advertising on Facebook is incredible. And over the last few years, marketers have begun taking advantage of the opportunity that Facebook provides. Continue reading “Finding Niche Audiences with Facebook Audience Insights”

Google Maps Ads Finally Get an Update

Google unveiled last Tuesday a new, better way to display ads on Google Maps and Google Maps for Mobile. This more effective monetization of maps means more opportunities for advertisers. The new interface features a scrolling list below the search box, making it easier for users to browse ads that are relevant to their searches. The updated display shows ads above organic listings so that potential customers can immediately see the kinds of businesses they’re looking for.

This update provides not only a more pleasant view for users, but also makes it simple for potential customers to connect with your business. The new view places information from ad extensions front and center. If you use call extensions or location extensions, your customers will have the option to call you directly from ads. Location extensions also make information such as ratings, store hours, and a Street View image of your business clearly visible, giving customers an instant glimpse at the essentials.

So what does the new Google Maps ad interface mean for your business? It’s time to make sure that your local campaigns are tuned up so you can make the most of the updated view. In the example below we used one of our clients to illustrate the new display. You can see that the search results on the term “spice store Chicago” show ads and local listings with reviews, special offers, and an option to directly call The Spice House. To see results like this for your business contact me to find out how we can help keep your local campaigns on track.

spice store map

 

Making Your Brand a YouTube Super Star

YTRockStarIf you had the potential to show off your brand to more than a billion people every month, what would you do to make it happen?

Many marketing strategies can increase your exposure and get new eyes on your brand, but few get you access to the audience that YouTube offers. Creating a brand channel with valuable, shareable content is a great way to become much more visible online.

Developing a channel around your brand can help you rank in the YouTube search engine and reach a vast audience.

A channel for your brand can amplify your success in these ways:

  • By building community – A successful brand channel features video content that’s engaging, entertaining, and shareable. If you use strong calls-to-action and your viewers like what they see, they’ll convert other people into fans by sharing your content across many social media platforms.
  • By being relevant – In a world where content marketing is on the rise and traditional ad tactics are lagging behind, it’s important for your brand to be on the up-swing. With a brand channel, you’re creating content, not ads – and people like that.
  • By making analytics easy – YouTube’s built-in analytics tools can answer a lot of questions you might have about your channel and viewers. Learning more about your fans and their behavior can help you produce content that’s relevant to them, even outside of your YouTube channel.

To learn how a YouTube brand channel can help your business drive traffic and conversions, download our new eBook today!YT-ebook-download=l