Google Maps Ads Finally Get an Update

Google unveiled last Tuesday a new, better way to display ads on Google Maps and Google Maps for Mobile. This more effective monetization of maps means more opportunities for advertisers. The new interface features a scrolling list below the search box, making it easier for users to browse ads that are relevant to their searches. The updated display shows ads above organic listings so that potential customers can immediately see the kinds of businesses they’re looking for.

This update provides not only a more pleasant view for users, but also makes it simple for potential customers to connect with your business. The new view places information from ad extensions front and center. If you use call extensions or location extensions, your customers will have the option to call you directly from ads. Location extensions also make information such as ratings, store hours, and a Street View image of your business clearly visible, giving customers an instant glimpse at the essentials.

So what does the new Google Maps ad interface mean for your business? It’s time to make sure that your local campaigns are tuned up so you can make the most of the updated view. In the example below we used one of our clients to illustrate the new display. You can see that the search results on the term “spice store Chicago” show ads and local listings with reviews, special offers, and an option to directly call The Spice House. To see results like this for your business contact me to find out how we can help keep your local campaigns on track.

spice store map

 

Making Your Brand a YouTube Super Star

YTRockStarIf you had the potential to show off your brand to more than a billion people every month, what would you do to make it happen?

Many marketing strategies can increase your exposure and get new eyes on your brand, but few get you access to the audience that YouTube offers. Creating a brand channel with valuable, shareable content is a great way to become much more visible online.

Developing a channel around your brand can help you rank in the YouTube search engine and reach a vast audience.

A channel for your brand can amplify your success in these ways:

  • By building community – A successful brand channel features video content that’s engaging, entertaining, and shareable. If you use strong calls-to-action and your viewers like what they see, they’ll convert other people into fans by sharing your content across many social media platforms.
  • By being relevant – In a world where content marketing is on the rise and traditional ad tactics are lagging behind, it’s important for your brand to be on the up-swing. With a brand channel, you’re creating content, not ads – and people like that.
  • By making analytics easy – YouTube’s built-in analytics tools can answer a lot of questions you might have about your channel and viewers. Learning more about your fans and their behavior can help you produce content that’s relevant to them, even outside of your YouTube channel.

To learn how a YouTube brand channel can help your business drive traffic and conversions, download our new eBook today!YT-ebook-download=l

Paid Apptimization Part II – SEM Shiny, Appy Adwords!

In the first part of our Apptimization series, we covered Killer Techniques to Help Rank Your Mobile App. Now, in part two of the series, we invite you to learn how to generate additional revenue from your app from paid search engine marketing (SEM). 34% of app users have upgraded from a free app to a paid version, making this the most widely experienced business model.

Why not tap into that market with your app? SEM can help you reach your audience, optimize app ads, encourage paid downloads, and land your app in the Top and Trending Lists of the Google Play Store.

App Ad Tactics

Using AdWords is a great way to bolster app downloads. Google offers a few different kinds of app ads, all of which can be used to help your app succeed in the Google Play Store: Continue reading “Paid Apptimization Part II – SEM Shiny, Appy Adwords!”

Panda 4.0 Has Arrived

Panda Loves BFOLike its predecessors, this Panda is designed to prevent sites with poor quality content from achieving high rankings.

For English language sites, Barry Schwartz at Search Engine Land reports Panda will affect 7.5% of queries to the degree that a regular user might notice.

There’s no telling what extraordinarily bright Google users might notice and no real word yet about what webmasters, bright or not, will notice. Only the first Panda affected more query results.

Thus far, based on a limited sample, Panda 4.0 appears to be a little better at discerning quality sites and most BFO clients (who are all exceptionally bright…) have seen a modest bump up in rankings.

Consequently, we’re not afraid of this cute, fuzzy Panda. Nor should you be, so long as you are creating sites that deserve top ranking.

The best way to cope with Panda 4.0 is to keep executing a long-term content strategy that includes:

  • Writing quality, link-worthy, original content
  • Adding new content regularly
  • Sharing relevant content on social media
  • Following Google’s webmaster best practices
  • Ensuring sites load quickly
  • Focusing on creating an exceptional user experience

If you are concerned about how the Panda 4.0 update will affect your search rankings, call us to talk to one of our experts today. We are always happy to talk SEO and see how we can help businesses like yours thrive.