Get The Marketer’s Guide to Getting it All Done

Marketers-Guide-Getting-It-All-DoneYou may know how to do things right, but are you doing the right things? How do you juggle it all when everything seems important?

In Be Found Online’s new eBook, “Project Management Therapy: The Marketer’s Guide to Strategic Project Planning,” we share a holistic approach to evaluating projects in a way that serves your overall strategy.

Using the same method that Be Found Online has used to improve enterprise-level focuses, you’ll learn how to:

  • Figure out what’s important by asking yourself 3 key questions
  • Align projects with strategy by measuring the areas of impact
  • Spot gaps in strategic activities so you know when a key area of focus isn’t getting the attention it needs

By putting a consistent method into place for aligning your projects with your strategy, you’ll be able to prioritize your projects even in the face of constraints and the feeling that all the projects are important.

Download your guide to strategic project planning today!


Google Universal App Campaigns – Future of Ad Spending

 New campaign type is designed to give developers big scale for minimal work, and integrates within AdWords and Analytics for the metrics your app needs.

Mobile Search Ad Spending

blogpost2The Google Universal App Campaign is a new type of campaign designed to give developers and marketers a larger scale to measure while integrating with AdWords and Analytics to measure the metrics your app needs.

Mobile ad spend is here to stay; you’re either in the game or you’re not. Ad spend is projected to reach over 25 billion by 2018—a more than 50% increase from what is currently being spent in the app ad space. To help make sense of how much to spend, where to spend it, and what metrics to measure, we’ve outlined a few options below. Continue reading “Google Universal App Campaigns – Future of Ad Spending”

The Evolution of Instagram

Updates Taking the Platform to New Heights

shutterstock_292797845Instagram rose to the top of the social platform landscape rather quickly when it was initially released in 2010. With its proclivity toward the visual, it was the perfect app for the new generation whose attention span for heavy content was declining. In less than a two-year period the app had gained over 100 million active users. Pretty incredible stuff!

Despite the app’s tremendous popularity, it was not generating nearly the amount of revenue that other social platforms of similar status were able to produce. This was largely due to the fact that Instagram did not run paid advertisements on the platform until years after its launch; even when it did begin testing ads in late 2013, the premiums were so high that only extremely large companies were able to afford trying out the new initiative. Continue reading “The Evolution of Instagram”

Understanding Your Customer’s Conversion Journey

Multi-Ethnic Group of People in a Meeting and Research ConceptUnderstanding your marketing mix is key to optimizing conversions and your budget. Google Analytics has built-in attribution reports to help you best understand your customer’s conversion journey.  I could take some time to introduce you to the reports, but you can do that yourself.  In fact, you probably already have. What’s more important is how you use them. If you didn’t quite understand what you were looking at or what do, you are in the right place. But before we get started, let’s take note of a few points:

  • MCF relies on goals being set up. If you don’t have goals, check out an old presentation of mine to better understand what your goal framework should be.
  • MCF also relies on intact data integrity. If your acquisition reports are wrong, all Multi-Channel Funnels will be useless.
  • These are tools.  They are meant to be actively used, not frozen as a screenshot or PDF for your boss.
  • You should have a question in mind before diving down the rabbit hole. For example, “Are LinkedIn banners worth it?” or “Should I stop spending on SEO?”

Cool?  Cool.  Let’s hit it.

Continue reading “Understanding Your Customer’s Conversion Journey”

(un)Leadership Lessons – Don’t Take Anyone for Granted

shutterstock_288190787Our CEO, Steve Krull, posted an article to LinkedIn last week about how to use your listening skills to become a better leader. He encourages others that, “As a leader—and all of us are leaders in some way—you have the opportunity to listen and learn every day.” Check out the full article to learn more about the practices you can apply to better support and direct your team. Want to to hear even more about BFO’s unique take on leadership? Feel free to reach out, we’d be more than happy to chat!

SEO Agencies – Selecting the Right One for your Business

SEOBlogPostSearch engine optimization (SEO) agencies come in all shapes and sizes, and it can be quite confusing selecting the appropriate agency to meet and exceed organic goals and business objectives. To better comprehend the agency selection process, it helps to start off with a handful of understandings about the SEO business environment.

  • Google made over 500 changes to their algorithm last year that included updates to Panda, Penguin, Hummingbird and Pigeon
  • It’s the service that separates the best agencies across the board. The best SEO agencies are transparent, honest, dedicated, high quality, value/performance driven, proactive, up-to-date, and serve as strategic partners
  • For small and medium-sized businesses choosing a SEO agency for the first time, sadly, most decisions are based on the lowest price offer
  • With SEO, you truly get what you pay for. Typically, the lower the price, the lower the value, level of service effort, and reporting output/performance
  • Every year, there are various new SEO-type shops opening their doors; it’s a confusing world, so your really have to conduct your due diligence regarding who you hire and what you get
  • Anyone online can call themselves or their company “SEO Professional,” so be wary of anyone who utilizes SEO shortcuts. These tactics can incite website penalties and potentially ruin brands. Instead, go with agencies who solidly demonstrate SEO best practices

Continue reading “SEO Agencies – Selecting the Right One for your Business”

BFO is One of Chicago’s Best & Brightest Companies to Work For

spot-named-101-best-and-brightest-in-chicago1We are proud to announce that BFO has been named one of Chicago’s Best and Brightest Places to Work For® by the National Association for Business Resources!

This award is given based on criteria evaluating excellence in human resources practices and employee enrichment. Some of the areas in which BFO excelled the most were Benefits and Employee Solutions; Engagement and Retention; Employee Education and Development; Communication and Shared Vision; Work-Life Balance; and Community Initiatives.

Here’s what our CEO, Steve Krull, had to say: “It’s truly an honor to be considered one of the best and brightest. We strive to hire people that we love working next to who share our core values. The award is further proof that we’re on the right path!”

As a values-driven organization, everyday decisions at BFO are made based on what’s right for our employees, families, and clients. This is a major part of why BFO is thriving today. Our commitment to people has measurable outcomes for our clients, which has resulted in rapid overall organizational growth. We are consistently working to maintain the culture that makes BFO great.

Check out our careers page to learn about opportunities for joining the BFO team!

2015 Trends for Driving More Ecommerce Conversions

Find Out What Big Brands Are Doing to Excel


prs-and-seosNo matter the size of your business, whether you are an independent niche retailer or a big box monolith, there are always opportunities for improvement. With ecommerce it’s simple, right? Get more conversions. Make more money. Repeat ad infinitum.

But how do you grow your business? How do you get more conversions when every day thousands of ecommerce retailers are joining an already crowded space? How do grow your business—let alone just get by? Continue reading “2015 Trends for Driving More Ecommerce Conversions”

Things We Learned at Pubcon 2015 in Austin, TX

Aviary Photo_130777314453343506What a day.

Pubcon Austin 2015 came and went faster than we could have imagined. Our very own SEO Analyst Michael Klein attended this year, encountering a whirlwind of information, nerdery, and, of course, content. While the impending “mobilegeddon” discussed throughout the day turned out to be a bit of a letdown, Pubcon Austin itself was an amazing example of a superbly run conference, jam-packed with information.

SEO is a constantly evolving space. This year’s Pubcon was the truest example of that. Whether it was the overwhelming number of topics on mobile or content marketing in general, Pubcon illustrated how our industry is always changing. There’s always something new to learn and master.

There’s a lot to say about this awesome event. Here’s a walk through BFO’s day in Austin: Continue reading “Things We Learned at Pubcon 2015 in Austin, TX”

Conversion Rate Optimization

You Don’t Have to Spend Money to Make Money

Earth and electronics. High-tech graphs at backdrop. Elements of this image are furnished by NASA

“You can lead a horse to water, but you can’t make him drink.” Most people hear that and think, “You’re right. You can’t control the behavior of a horse.” But not me. I think, “What? Why not? Did the horse drink water somewhere else? Is the river dirty? Maybe that trough looks like a good hiding place for spiders! Did someone check for spiders?!”

If you question behavior, you are on the right track for Conversion Rate Optimization. You have a website for the sole reason of converting users. And it’s an ongoing process to get more conversions without breaking the bank.

Before you embark on a Conversion Rate Optimization (CRO) journey, two things MUST be in place: 1) defined conversion points and 2) a measurement plan. Continue reading “Conversion Rate Optimization”