Paid Apptimization Part II – SEM Shiny, Appy Adwords!

In the first part of our Apptimization series, we covered Killer Techniques to Help Rank Your Mobile App. Now, in part two of the series, we invite you to learn how to generate additional revenue from your app from paid search engine marketing (SEM). 34% of app users have upgraded from a free app to a paid version, making this the most widely experienced business model.

Why not tap into that market with your app? SEM can help you reach your audience, optimize app ads, encourage paid downloads, and land your app in the Top and Trending Lists of the Google Play Store.

App Ad Tactics

Using AdWords is a great way to bolster app downloads. Google offers a few different kinds of app ads, all of which can be used to help your app succeed in the Google Play Store: Continue reading “Paid Apptimization Part II – SEM Shiny, Appy Adwords!”

Panda 4.0 Has Arrived

Panda Loves BFOLike its predecessors, this Panda is designed to prevent sites with poor quality content from achieving high rankings.

For English language sites, Barry Schwartz at Search Engine Land reports Panda will affect 7.5% of queries to the degree that a regular user might notice.

There’s no telling what extraordinarily bright Google users might notice and no real word yet about what webmasters, bright or not, will notice. Only the first Panda affected more query results.

Thus far, based on a limited sample, Panda 4.0 appears to be a little better at discerning quality sites and most BFO clients (who are all exceptionally bright…) have seen a modest bump up in rankings.

Consequently, we’re not afraid of this cute, fuzzy Panda. Nor should you be, so long as you are creating sites that deserve top ranking.

The best way to cope with Panda 4.0 is to keep executing a long-term content strategy that includes:

  • Writing quality, link-worthy, original content
  • Adding new content regularly
  • Sharing relevant content on social media
  • Following Google’s webmaster best practices
  • Ensuring sites load quickly
  • Focusing on creating an exceptional user experience

If you are concerned about how the Panda 4.0 update will affect your search rankings, call us to talk to one of our experts today. We are always happy to talk SEO and see how we can help businesses like yours thrive.