Assessing the Impact of Google’s Mobile Algorithm Update

34497480_thumbnailThis week is the week you didn’t know you were waiting for. About a month ago, Google announced a sweeping change to how sites are ranked for mobile searches. Poorly performing sites (those not optimized for mobile) are going to be demoted for better performing sites.

As of right now, your mobile strategy might be out of date, especially if it’s just an extension of your desktop site. Google has been clear that the intention is to promote mobile-friendly sites.  “Mobile-friendly” does not necessarily mean a distinct “m.yoursite.com” or “yoursite.com/mobile”. It means that the user experience on a mobile device is clean, easy to navigate, and fast. If your site is responsive and optimized for mobile, you won’t need to take any other action.

Given that the sky starts falling this week and you don’t have time for a full-on overhaul, here’s what you need to keep in mind. Continue reading “Assessing the Impact of Google’s Mobile Algorithm Update”

Improving Your SEO Click-thru-Rate by Taking Advantage of Google’s New Mobile SERP Update

Click Through RateIf you’re part of the online marketing world, mobile success has been at the top of your priority list for at least the last year or so. We’ve got mobile devices accounting for a third of all U.S. internet traffic (and BFO has seen sites where that number is approaching 50%). Google launched its mobile site testing tool earlier this year. And, the new Google mobile algorithm update is at our doorstep.

In the words of a famous TV pitchman, “But, wait, there’s more!”

Big Changes in Mobile SERPs Ahead

On April 16th, Google announced that – for mobile search results – they will be replacing the search results’ URL with a breadcrumb representation of the URL. At present, the breadcrumb replacement is available in Google US and is being rolled out worldwide. However, including the actual site name in the breadcrumb is currently only available in the US (i.e. the first element in the breadcrumb chain). Continue reading “Improving Your SEO Click-thru-Rate by Taking Advantage of Google’s New Mobile SERP Update”

Our CEO, Steve Krull, Presented at the CFE Media Event: Marketing to Engineers 

Coding and programming mobile applications for devices. Design and programming. Responsive web design and optimizationEvery year, CFE Media puts on a Marketing to Engineers conference in downtown Chicago to educate marketers on the latest trends and tactics in the engineering community. This year, our CEO, Steve Krull, was chosen to speak at the conference to contribute his knowledge of SEO and discuss some of the changes 2015 will bring. Steve and a few other members of the BFO team gained new insights on this form of marketing. Here are some highlights from a few of the speakers.

How Engineers Find Information

The Marketing to Engineers 2014 Spring Report is a survey of more than 2800 engineers. Pat Lynch of CFE Media shared many interesting results of the study, but one of the most common themes was about the manner in which engineers search for information. It goes without saying that engineers, like all of us, depend on finding credible information in order to do their jobs. However, some of the behavioral differences in how engineers conduct those searches compared to other groups was enlightening: Continue reading “Our CEO, Steve Krull, Presented at the CFE Media Event: Marketing to Engineers “

Clutch Names BFO One of North America’s Leading Pay Per Click Agencies

rsz_ppc_consultants_2015Be Found Online is excited to announce that we’ve been selected as one of the leading pay per click (PPC) agencies in the U.S. by Clutch, a B2B research and reviews firm. Clutch specializes in identifying the best software and professional service firms to help businesses find great partners.

BFO is one of Clutch’s top 15 PPC agencies, a list of firms ranked according to their level of focus on PPC as well as their ability to deliver results (as determined by references, company experience, and market presence). Positive client reviews, industry recognition, and accolades also played a part in the ranking. You can view the full list of Clutch Top PPC Agencies here. Continue reading “Clutch Names BFO One of North America’s Leading Pay Per Click Agencies”

How to Prepare Your Site for Google’s New Mobile Algorithm Update

Birds with Married bannerGoogle recently announced that a new mobile algorithm update will kick in April 21st, updating search engine ranking signals by throwing mobile-friendliness into the mix.

The change comes as no surprise, considering the massive growth of mobile in recent years. Google is encouraging webmasters to concentrate their efforts on mobile-friendliness, by rewarding mobile-friendly sites with higher ranks.

If you aren’t already on track to providing a great user experience for your mobile customers, now’s the time to get prepared. Even if only a small percentage of your traffic comes from mobile, failing to address these issues can put your site rank at risk, making it harder for all users to find you. Continue reading “How to Prepare Your Site for Google’s New Mobile Algorithm Update”

Should You Hire a Digital Agency or In-House Staff?

Business network ConceptWhether you’re launching a new marketing plan from scratch, or simply revamping an existing strategy, one of the most common debates is whether to hire internal marketing staff or go with an outside agency partner. Each option has a few pros and cons that you’ll need to keep in mind when deciding which path is right for your business.

Hiring a Digital  Agency

Working with a digital agency has many advantages. First of all, an agency offers unrivaled expertise; full teams are already in place, offering more-diverse skillsets which are difficult (if not impossible) to bring on with a single internal hire. Agencies also  have a much more diverse set of sites they work on  across multiple companies and industries, and more versatile marketing knowledge. Their use of marketing tactics across various verticals can often better inform the strategies you’re exploring to meet your digital marketing goals. Continue reading “Should You Hire a Digital Agency or In-House Staff?”

Get the Inside Scoop on 2015 SEO with Be Found Online’s New Ebook

marketing-directors-guide-to-seo-01.originalIf you’ve been looking for an easy-to-follow SEO guide that’s written by the experts, the search is over. Be Found Online’s new eBook, “The Marketer’s Guide to Managing and Maximizing SEO Success,” is the most digestible and comprehensive SEO resource available for marketing professionals. Our guide provides marketers with the knowledge they need to not only manage, but also optimize SEO success as part of an overall marketing strategy.

This handy downloadable guide provides a much-needed glimpse into the ever-changing world of SEO. By considering and understanding the seven key pieces of SEO strategy in today’s digital marketing world, marketers will be able to maximize SEO success and ultimately drive more awareness, leads, and revenue for their business. Download the Marketer’s Guide to learn more about:

Continue reading “Get the Inside Scoop on 2015 SEO with Be Found Online’s New Ebook”

They’re Back!—Tweets to Appear in Google Search Results in 2015

Twitter profile on Apple iPhone 5SLate last week, it was announced that Twitter and Google have struck a deal to bring tweets back to Google search results.

According to Ad Age, tweets will be visible in the SERP in the first half of 2015. As of late, Google has only been able to crawl Twitter pages to gather data, but this deal will make the data immediately available to the engine. So, you should be able to find your tweet in Google search immediately after it’s posted.

Why does this matter?

In 2011, Google put a stop to one of its most beloved (in my opinion) features, Google Real-Time Search. The feature allowed you to watch your favorite sporting event from your couch and monitor the noise about it from Google Real-Time Search. It would instantly pull in data from Facebook, Twitter, blogs, and news websites as it was generated, so you could get a full picture of what people were saying and engage as you wished. Continue reading “They’re Back!—Tweets to Appear in Google Search Results in 2015″

Help End Hunger: Take Part in the Be Found Online Feeding Frenzy!

iStock_000030719574LargeIn early February, we at Be Found Online were challenged by Glenn Burr (First Officer of Mojo at Inc. Small Giants Community) to kick-start more specific, intentional charity initiatives for 2015. In the past, we’ve contributed to some great causes, including the Autism Society of Illinois, 4 Greyhound Racers, and Epilepsy Foundation of Greater Chicago, and this year we wanted to do more.

To this end, we’re happy to announce our first charity initiative of 2015: bringing food to those in need not only in Chicago but in communities across the country. The Be Found Online Feeding Frenzy is a company-wide food drive that will take place from March 1st to March 31st, 2015. In addition to our Chicago office, employees from all over the U.S.—including Connecticut, Florida, North Carolina, and Montana—are supporting the Greater Chicago Food Depository as well as their local food banks.

Continue reading “Help End Hunger: Take Part in the Be Found Online Feeding Frenzy!”

Programmatic Buying: What’s All the Buzz About?

ProgrammaticBuyingThere seems to be a lot of buzz about programmatic buying and how it’s going to change the world of media buying. Every media genre is trying to deliver the right ad copy, to the right audience, at the right time, for the best rate. For every article written, there are probably 20 different takes on what programmatic buying actually is. One thing’s for sure: an increasing number of brands are taking advantage of the benefits of automation in digital marketing. Continue reading “Programmatic Buying: What’s All the Buzz About?”