Apple Maps Connect: A New Self-Service Tool for Local Search

AppleMapsIn an effort to improve the accuracy of notoriously unreliable Maps data, Apple recently introduced Maps Connect, a self-service local listings portal. An alternative to Google+ Local intended for small businesses, Apple Maps Connect allows business owners (or their authorized representatives) to add or update content in Apple Maps. Another aspect of Maps Connect allows businesses to get accurate indoor positioning in their venues.

Why is Apple Maps Connect Important in Local Search?

Apple Maps is the default maps app for all iOS devices. While iPhone users can certainly download Google Maps and use that instead, Apple Maps is essentially crowd-sourced data. As a result, we may start seeing more use from the default Apple Maps vs. Google Maps on iOS.

Continue reading “Apple Maps Connect: A New Self-Service Tool for Local Search”

Why PR Companies Need SEOs Now More Than Ever

prs-and-seosGoogle has been increasing the magnification on its backlink microscope, and things have been pretty volatile as a result.

At Be Found Online, we’ve worked with nearly every shape and size of manual action penalty evaluations for unnatural inbound links. One common thread we’ve seen lately is that links obtained through “classic” or otherwise unsullied PR efforts can cause manual action by Google.

Does this mean that all PR links are bad? Not at all – they just have to be done the right way. Every site –and every manual action case – is different. There are, however, some general rules of thumb for backlinks obtained through PR. Continue reading “Why PR Companies Need SEOs Now More Than Ever”

A Step-by-Step Guide to Getting Started on SlideShare

slideshareFounded in 2006 and acquired by LinkedIn in 2012, SlideShare is an excellent visual marketing tool for businesses. If you’re not already uploading presentations to this slide-sharing community, now might be  a good time to start. With SlideShare, you can start providing great content and tap into an audience of 60 million unique monthly visitors.

Creating a SlideShare Profile for Your Brand

  1. Create a user name that uses branded words, not an individual’s name. Once your username is chosen it cannot be changed. It also becomes part of the URL for every presentation you upload to the site – choose wisely.
  2. Input a 700-character or less description of your company.
  3. Upload a profile image within these specifications:
    a. Supported file formats: .jpg, .png, .gif
    b. Maximum size: 500KB
    c. For best results, use a 96×96-pixel square image  Continue reading “A Step-by-Step Guide to Getting Started on SlideShare”

Be Found Online’s Inaugural Beeftoberfest Raises $3,100 for Chicago Charity

BeeftoberfestThe Chicago-area digital marketing community came together Friday, October 17th, at Be Found Online’s first-ever charity event. In a night of fun, food, and craft beer, we had a great time connecting with old friends, meeting new ones, and doing something awesome together.

For anyone who missed it, Beeftoberfest was our first annual charity bash in Lakeview. Guests played games and participated in challenges to win points for a charity of their choice, all while enjoying local craft beer, great food, and awesome company. Continue reading “Be Found Online’s Inaugural Beeftoberfest Raises $3,100 for Chicago Charity”

Social Signals | What Are They & Why Do They Matter?

social-signalsWhen it comes to social media, most small to medium sized companies are trying to jump on the bandwagon by simply creating a profile and posting a few things each week. Not a bad way to start—but the real power is in understanding the value of social media and the purpose it serves.

The truth is, social media is where we’re spending most of our precious free time online. Whether it’s through the Facebook app, when you’re perusing Pinterest for a new recipe or making a political stand via a jaw-dropping retweet, social media has given people an opportunity to create an identity online—and we’re all about it. So, how do we take all of this social action and use it to our advantage as a brand? Continue reading “Social Signals | What Are They & Why Do They Matter?”

Improve your Bing Ad Copy Click-Through-Rate Up to 68% with Enhanced Sitelinks!

bing-enhanced-sitelinksIn October 2012, Bing announced that Sitelink Extensions would be available on the Yahoo! Bing Network. They boasted deeper engagement with potential customers, the ability to create and update new messaging without having to modify current ad text or keyword sets, click-through-rate (CTR) improvement anywhere from 15-25%, and improved ROI.

Two years have passed and Bing has just announced that Enhanced Sitelinks for Bing Ads will be introduced to the United States for now, with worldwide roll-out coming later in 2014 into early 2015. Continue reading “Improve your Bing Ad Copy Click-Through-Rate Up to 68% with Enhanced Sitelinks!”

Yelp: 30-Minute Live Q&A

Got questions for Yelp? Get answers live!

webinar-yelpIf you have a local business, chances are you have a Yelp profile. Yelp has over 138 million unique monthly visitors and according to Nielsen, 4 out of 5 of users visit Yelp when they are preparing to make a purchase. This is one opportunity that simply cannot be ignored. But how can your local business effectively take advantage of this traffic? Wonder why some reviews are recommended and others aren’t? Or have you wondered how can you maximize your Yelp profile’s exposure?

Join us for the 30-Minute Live Q & A hosted by Be Found Online’s Quincy Bingham, on Wednesday, October 15th at 1pm CST / 2pm EST.

Quincy is BFO’s resident Paid Search & Social Analyst. He will help you learn more about using the popular rating and review site for your business.

Register for the webinar and learn:

  • How to effectively manage reviews
  • How to make sense of filtered reviews
  • Advertising best practices

Plus, get the scoop on Yelp’s latest developments – straight from the source!

Submit your questions for and register for the Q & A here. We hope you’ll join us!

Why You Should Be Using Twitter Advertising

PowerTwitterAre you still disregarding Twitter as a powerful marketing platform? Now might be the time to change your mind! Twitter isn’t going anywhere. With its new, robust PPC platform, it’s sure to surprise those who’ve been napping on this social giant.

Twitter works extremely well for anyone looking to capitalize on fresh information or newsworthy events. It’s the first-touch source for information and news within countless industries. Universal analytics went beta? Facebook revealed “ad sets”? Google Hummingbird was released? We all received this information first via trigger-happy content pushers on Twitter. Continue reading “Why You Should Be Using Twitter Advertising”