Be Found Online is the Newest Google Analytics Certified Partner 

If you are familiar with Be Found Online, then you are familiar with our affinity for four-letter words. And today we are excited to announce four new letters to our vocabulary: GACP.

Be Found Online is officially a Google Analytics Certified Partner. If you don’t recognize those letters, Google Analytics Certified Partners are highly qualified service providers that pass Google’s rigorous selection process. Partners are vetted by Google specifically for expertise, product implementation, and capability.

Oh, and we get a shiny new badge:

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Digital Agencies vs. In-House Teams: The Pros, the Cons, and What Makes Sense

nature-landscapes_hdwallpaper_two-roads_4567There has been and continues to be a growing challenge in the digital marketing landscape: where to find and acquire skilled digital talent in a limited employee supply. With the development of new digital technology skyrocketing and a world of consumers increasingly making online purchases, advertisers and agencies are burning hot for skilled Internet marketing labor to manage and direct it all.

This begs a very good question: Is it best to hire a digital agency or build the team in-house? There are pros and cons to both. While the list is not entirely exhaustive, we’ve gathered some of the most important points to consider. Continue reading “Digital Agencies vs. In-House Teams: The Pros, the Cons, and What Makes Sense”

Measuring the Return on Investment (ROI) of Your SEO Efforts

47874504_thumbnailMeasuring the performance and success of your SEO campaigns is a vital part of determining if your resources are being used effectively. Many marketers don’t realize there is a way to track SEO success in a measurable way. Read on to learn how to measure the return on investment (ROI) of your SEO efforts, and how doing so can help your business.

Justifying SEO Efforts

The purpose of calculating actual or potential ROI is to justify your business’s existing or planned SEO efforts. Continue reading “Measuring the Return on Investment (ROI) of Your SEO Efforts”

Assessing the Impact of Google’s Mobile Algorithm Update

34497480_thumbnailThis week is the week you didn’t know you were waiting for. About a month ago, Google announced a sweeping change to how sites are ranked for mobile searches. Poorly performing sites (those not optimized for mobile) are going to be demoted for better performing sites.

As of right now, your mobile strategy might be out of date, especially if it’s just an extension of your desktop site. Google has been clear that the intention is to promote mobile-friendly sites.  “Mobile-friendly” does not necessarily mean a distinct “m.yoursite.com” or “yoursite.com/mobile”. It means that the user experience on a mobile device is clean, easy to navigate, and fast. If your site is responsive and optimized for mobile, you won’t need to take any other action.

Given that the sky starts falling this week and you don’t have time for a full-on overhaul, here’s what you need to keep in mind. Continue reading “Assessing the Impact of Google’s Mobile Algorithm Update”

Improving Your SEO Click-thru-Rate by Taking Advantage of Google’s New Mobile SERP Update

Click Through RateIf you’re part of the online marketing world, mobile success has been at the top of your priority list for at least the last year or so. We’ve got mobile devices accounting for a third of all U.S. internet traffic (and BFO has seen sites where that number is approaching 50%). Google launched its mobile site testing tool earlier this year. And, the new Google mobile algorithm update is at our doorstep.

In the words of a famous TV pitchman, “But, wait, there’s more!”

Big Changes in Mobile SERPs Ahead

On April 16th, Google announced that – for mobile search results – they will be replacing the search results’ URL with a breadcrumb representation of the URL. At present, the breadcrumb replacement is available in Google US and is being rolled out worldwide. However, including the actual site name in the breadcrumb is currently only available in the US (i.e. the first element in the breadcrumb chain). Continue reading “Improving Your SEO Click-thru-Rate by Taking Advantage of Google’s New Mobile SERP Update”

Our CEO, Steve Krull, Presented at the CFE Media Event: Marketing to Engineers 

Coding and programming mobile applications for devices. Design and programming. Responsive web design and optimizationEvery year, CFE Media puts on a Marketing to Engineers conference in downtown Chicago to educate marketers on the latest trends and tactics in the engineering community. This year, our CEO, Steve Krull, was chosen to speak at the conference to contribute his knowledge of SEO and discuss some of the changes 2015 will bring. Steve and a few other members of the BFO team gained new insights on this form of marketing. Here are some highlights from a few of the speakers.

How Engineers Find Information

The Marketing to Engineers 2014 Spring Report is a survey of more than 2800 engineers. Pat Lynch of CFE Media shared many interesting results of the study, but one of the most common themes was about the manner in which engineers search for information. It goes without saying that engineers, like all of us, depend on finding credible information in order to do their jobs. However, some of the behavioral differences in how engineers conduct those searches compared to other groups was enlightening: Continue reading “Our CEO, Steve Krull, Presented at the CFE Media Event: Marketing to Engineers “

Clutch Names BFO One of North America’s Leading Pay Per Click Agencies

rsz_ppc_consultants_2015Be Found Online is excited to announce that we’ve been selected as one of the leading pay per click (PPC) agencies in the U.S. by Clutch, a B2B research and reviews firm. Clutch specializes in identifying the best software and professional service firms to help businesses find great partners.

BFO is one of Clutch’s top 15 PPC agencies, a list of firms ranked according to their level of focus on PPC as well as their ability to deliver results (as determined by references, company experience, and market presence). Positive client reviews, industry recognition, and accolades also played a part in the ranking. You can view the full list of Clutch Top PPC Agencies here. Continue reading “Clutch Names BFO One of North America’s Leading Pay Per Click Agencies”

How to Prepare Your Site for Google’s New Mobile Algorithm Update

Birds with Married bannerGoogle recently announced that a new mobile algorithm update will kick in April 21st, updating search engine ranking signals by throwing mobile-friendliness into the mix.

The change comes as no surprise, considering the massive growth of mobile in recent years. Google is encouraging webmasters to concentrate their efforts on mobile-friendliness, by rewarding mobile-friendly sites with higher ranks.

If you aren’t already on track to providing a great user experience for your mobile customers, now’s the time to get prepared. Even if only a small percentage of your traffic comes from mobile, failing to address these issues can put your site rank at risk, making it harder for all users to find you. Continue reading “How to Prepare Your Site for Google’s New Mobile Algorithm Update”

Should You Hire a Digital Agency or In-House Staff?

Business network ConceptWhether you’re launching a new marketing plan from scratch, or simply revamping an existing strategy, one of the most common debates is whether to hire internal marketing staff or go with an outside agency partner. Each option has a few pros and cons that you’ll need to keep in mind when deciding which path is right for your business.

Hiring a Digital  Agency

Working with a digital agency has many advantages. First of all, an agency offers unrivaled expertise; full teams are already in place, offering more-diverse skillsets which are difficult (if not impossible) to bring on with a single internal hire. Agencies also  have a much more diverse set of sites they work on  across multiple companies and industries, and more versatile marketing knowledge. Their use of marketing tactics across various verticals can often better inform the strategies you’re exploring to meet your digital marketing goals. Continue reading “Should You Hire a Digital Agency or In-House Staff?”

Get the Inside Scoop on 2015 SEO with Be Found Online’s New Ebook

marketing-directors-guide-to-seo-01.originalIf you’ve been looking for an easy-to-follow SEO guide that’s written by the experts, the search is over. Be Found Online’s new eBook, “The Marketer’s Guide to Managing and Maximizing SEO Success,” is the most digestible and comprehensive SEO resource available for marketing professionals. Our guide provides marketers with the knowledge they need to not only manage, but also optimize SEO success as part of an overall marketing strategy.

This handy downloadable guide provides a much-needed glimpse into the ever-changing world of SEO. By considering and understanding the seven key pieces of SEO strategy in today’s digital marketing world, marketers will be able to maximize SEO success and ultimately drive more awareness, leads, and revenue for their business. Download the Marketer’s Guide to learn more about:

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