The best part of Be Found Online.
Our technology and results we deliver for clients are astounding. But our people are the best part of BFO. Meet them. Most agencies bring out the big leaguers to ooh and aah you with their bright and shiny pitch. Then they bring in a team full of little leaguers to manage your account. We’re different. We don’t hire rookies. Your account, big or small, will get the attention of our founders and the experienced cast of online marketing rockstars we employ.
Dan Golden
President, Chief Search Artist 
info: Dan Golden has been in the search business since 2001 and brings a wealth of digital marketing experience to Be Found Online. A graduate of Northwestern University with a B.A. in Economics, he has a diverse digital marketing background having spent time on the client side, freelance consulting, at large agencies and in startup environments
After learning the “how to’s” at ConsumerGuide, DoubleClick Performics & Google, he took the best part of each and founded Be Found Local as a paid search company in 2006.
In 2009, he joined forces with long time business partner, SEO mastermind and fellow Northwestern University graduate Steve Krull to form Be Found Online. Executing a successful formula of doing right by their clients and by their employees, the company has since grown over 500% and was recently named the #4 Fastest Growing Chicago Ad Agency on the 2012 Inc 500|5,000 list.
Dan has overseen hundreds of millions of dollars in search marketing spend for marketers like Toyota, Lexus, Cabela’s, FTD, Pep Boys and Party City. A search geek at heart, he still enjoys digging into the weeds and testing new tips, tricks, tactics and doing anything and everything to ensure Be Found’s clients are ahead of the curve. As the online landscape continues to get more diverse and complex, Dan is committed to staying in front of what’s next and not just what’s now. Its not just about “buying and optimizing” keywords anymore. 
Steve Krull
CEO
info: Steve founded The Krull Group in 2006 after several years of managing web sites and search marketing campaigns for ConsumerGuide.com and HowStuffWorks.com. Today at Be Found Online, Steve and the team manage search marketing, SEO and reputation management programs for a variety of business to business (B2B) and business-to-consumer (B2C) clients.
A Chicago native, Steve lives in the city with his wife and kids and is an avid Cubs fan and Little League coach. 
Josh Barwa
Account Director, Search
info: Joshua has been involved in a variety of search marketing programs since he began his career as an Account Executive at Position Technologies, Inc. from 2003-2010.
Specializing in account management and search strategies, Joshua has helped hundreds of companies find success through search marketing. Joshua’s experience with search-based marketing programs include: Paid Search, Paid Inclusion, Display Media, Local Search & Shopping Feeds.
During his career, Joshua has had the pleasure of working with more than 400 clients, including: Staples, Jos. A. Bank, Ugg Australia, Orvis, Nationwide Insurance, Chili’s, See’s Candies, Inc., Cricket Mobile, and The Home Depot. 
John TenBrink
Senior Client Solutions Consultant
info: Senior Client Solutions Consultant; Director; New Business. I listen. I learn. I drive strategic online solutions and help clients understand how their business service or product offering fits in the world of search engine marketing.
Where I have worked: Performics, Owner & Barista coffee shop.
Accounts I have worked on (helped develop) over the years:Limited Brands, Sovran Self Storage, Hurricane Gulf.
Favorite part of working at BFO: We've got a combination of awesome people and great clients.
My Certifications: Google Adwords 
Robyn McCleary
Account Director
info: Before joining BFO in 2011, Robyn spent four years managing paid and organic search for a large CPG client, mostly working on beauty and hair care brands. She was the lead on a global strategic initiative for one of the beauty brands, working with brand managers in over 20 countries.
Today Robyn oversees a wide variety of clients, from local mom and pop shops to international hotel chains. Robyn spends her free time planning her upcoming wedding, hanging out with her family and friends, running, cooking, playing soccer, bowling and most recently, learning how to box.
Outside of Ryan, her future husband, the thing she loves most in this world is her dog, Indiana Jones. He joins her in the BFO office once or twice a month and loves the attention he gets from all the Beefers. He especially loves Steve, leaving presents under his desk when no one is looking.
Where I’ve worked: WPI Marketing, iProspect
Accounts I’ve Worked On: Herbal Essences, CoverGirl, Olay, Pantene, Aussie, Head & Shoulders, Sears, K-Mart, Walgreens
Favorite Part of Working at BFO: The creative flexibility, the people and the fun atmosphere.
Fun Fact: I realized my creativity at the age of five when my kindergarten teacher asked the class to make boxes for Valentine's Day cards. I made a Valentine-eating robot with rainbow springy arms instead. Several students in the class laughed; and although initially embarrassed, I quickly understood that going forward, I would never fit in. 
Maya Cramer
Account Manager
info: Maya Cramer has been working in online marketing for 6 years. She has experience in Paid Search, SEO, Display, and Digital Strategy. She has specifically worked with many enterprise level e-commerce and lead generation accounts.
Maya, her husband Scott, and their 13 month daughter Seraphina reside in Fort Lauderdale, FL. Maya is also fluent in Russian, and holds the prestigious honor of being Yelp Elite.
Where I’ve worked: BGT Partners, WorldAvenue, BeyondROIAccounts I’ve worked on over the years: Terremark/Verizon, Bliss, Elemis, Regent Seven Seas Cruises, Oceania Cruises, Carnival Cruises, BankAtlantic, Kaplan University, ADT, JM Family, TradeStation
Favorite part of working at BFO: Great people to work with.
My Certifications: Google Adwords 
Theron Lalla
Operations Director
info: “Pay no attention to that man behind the curtain!” - Oz
Prior to joining the BFO team, Theron spent his career in SEM client services and product development for Fortune 100 clients, creative consulting for the AMA and several Houston-area rock bands, and in the education world as a teacher and fitness coach. Today he uses the amalgamation of skills from those fields as our Operations Director, where he focuses on identifying opportunities for improved workflow, custom-building and managing our project management software, evolving our communication channels, and developing intra-departmental processes to support the project lifecycle - all juggled within the golden triangle of happy clients, happy teams, and profitable business. As one of our resident “Excel guys”, he absolutely cannot stand an ugly spreadsheet and often geeks out on formulas for hours at a time.
A self-classified “nerd among nerds”, Theron is a voracious autodidact in subjects such as cognitive science, data communications, productivity, and lifehacking. Less nerdy hobbies include boxing & MMA, culinary misadventures, writing, and offbeat comedy.
Additionally, while Theron denies rumors that he is in fact a superhero, the fact remains that he and Batman have never been seen in the same room. Just sayin’.
Where I’ve Worked: Performics, PTI Sports, MetLife, American, Marketing Association
Accounts I’ve Worked On: Hewlett-Packard, Target, Schwinn, Mongoose Favorite Part of Working at BFO: As much as we have fun, our focus is always about doing great work.
Words To Live By: “For all sad words of tongue and pen, the saddest are these, ‘It might have been.’” - John Greenleaf Whittier 
Dan Reno
Technical SEO & Analytics "Machino"
info: Dan, sometimes known as seoDR (online), “The DR” or “Machino” started in Internet Marketing at the ripe age of 18 years old and has been loving it ever since. He originally started in paid search for a small group of Ecommerce websites selling Poker Supplies and Mini Scooters. He shortly thereafter expanded into organic search (SEO), but continued managing paid search campaigns for another company’s web development clients and was later acquired by AmericanEagle.com; a leading Chicago suburbs based web development company.
Dan was the team lead for AmericanEagle.com’s SEM department and was in charge of SEO, PPC and Analytics for a wide array of clients.
After that, Dan took a position as SEO Analyst at Netconcepts (founded by Stephan Spencer, later acquired by Covario), where he was responsible for managing both SEO consulting engagements and programs with the proprietary SEO platform known as GravityStream.
Upon looking to return to “sweet home Chicago,” Dan found Be Found Online. The rest, as they say, is history. He is now the resident Google Analytics specialist here at BFO and member of the SEO team.
In his Internet Marketing tenure, Dan has worked with many great clients including, but not limited to: Stuart Weitzman, Donald J. Pliner, Chicago Bears, Fence Center, Pin Mart, O’Reilly Media, Cushman’s Honeybell, Cabela’s and The Palms.
Dan’s passions include spending time with his lovely fiance, watching movies, drinking craft brew, shooting pool, website development and a few things much more embarrassing than those previously mentioned. If he won the lottery, Dan would go back to school for either Software Engineering or Film (yes, you read that correctly). 
Jackie Weber
Content Team Manager
info: Jackie has a keen understanding of what’s being said online and the impact it could have on your bottom line. She provides insights into conversation tones and social customer service that can stop potential problems before they have an impact. “Twitter Geek” is a badge she wears with honor.
Before joining our team she was the account manager for several national and international clients helping them to develop and succeeding their content marketing plan. In her spare time you can find Jackie and her adorable puppy, Daisy, enjoying the Florida sunshine. 
Dianna Kersey
SEOlogist
info: Dianna is Be Found Online’s Rocky Mountain virtual commuter maintaining SEO clients from beautiful Montana. She has virtually commuted for over 4 years. “Have Internet, will work” is Dianna’s motto and it allows her to raise a family, grow an organic garden and support local sustainable living in rural America.
Dianna has personally been an on-line affiliate marketer for over nine years and became a CIW certified webmaster in 2007. An avid student of SEO, she immersed herself in the ever-changing organic world of search engines. Dianna stays ahead of the competition by working closely with Google, Yahoo, BING, Yandex & Baidu on current local, mobile and international search engine algorithm trends.
Dianna has worked on clients from mom & pop, brick and mortar shops to multi-continent International corporations. She has enjoyed SEO work with Morrison Foods, Aquafina Pepsico, KFC, InterCall, Oragenics, Adecco, BodyLogic MD, Global Medical Sales, The Palms, Arizona Tile and many, many more.
In her spare time, Dianna and her husband Wade raise a beautiful little girl on an 80-acre horse ranch. When she’s not shoveling snow or horse stalls, she is renovating their 108 year old home, making wine and writing an urban fantasy trilogy series. 
Eric Erlebacher
Analytics Manager
info: Eric Erlebacher is the leader of the human rebel group Tech-Com that opposes the sentient super-computer mainframe Skynet. Skynet decides that Eric Erlebacher is the focal point of the rebellion and his termination would end the opposition. After repeated failures at terminating Eric during the war, Skynet decides to use a time dilation device to send android assassins called Terminators to various points in Eric Erlebacher's past in an attempt to terminate him before the war begins. Eric was born when his mother Sarah Erlebacher was hiding off the grid after the first "Terminator" had been destroyed. Sarah had decided to leave comfortable living to keep Eric safe and to prepare him for his future role as the leader of the human rebellion during the machine war. Eric spent the early years of his life learning about weapons, computer technology and espionage.
When his mother was captured for trying to blow up a Cyberdyne research facility in the early 1990s, Eric was seized by social workers who told him that his mother's stories of the post-apocalyptic future were delusions. Accordingly, Sarah was sent to a mental institution and Eric to foster parents Todd and Janelle Voight. Eric was unable to cope with suburban living and became a juvenile delinquent. In 1995 when he was only ten he was confronted with the T-1000 that was sent to terminate him, and upon realizing that his mother's stories were true, he and his protector, a reprogrammed T-800, helped Sarah escape from the mental institution.
During their time together Eric bonded with the T-800, who became a friend and father figure to him. However, once the T-1000 was destroyed along with all of Cyberdyne's research, the T-800 asked that it be destroyed also so that its technology would not be discovered and used by others.
Eric loves providing insightful reports in addition to finding new ways to improve the way people consume information; almost as much as he loves his boxer, Duke (a boxer dog, not the fighting kind.)
When Eric is not being a professional nerd, he enjoys the outdoors, movies, cars, web design, fine scotch, and oxford commas.
Where I’ve worked: Freelance Web Design & Development
Accounts I’ve worked on (helped develop) over the years: Kay & Jared Jewelers, Nissan, Party City, Consumer Guide, MSDS, DePaul University, Crain’s.
Favorite part of working at BFO: Different and exciting stuff every single day. Great co-workers & work environment.
My Certifications: Google Analytics. Coffee Snob.
What do you think? I like turtles. 
Heather Williams
Director of Social media and Marketing ![social]()
info: With a background in Social Media, Project Management and Customer Service, Heather brings her well-rounded social savvy and sass to the BFO team.
Working for a development company previous to BFO, Heather helps put client projects in perspective from a technical aspect; from helping with building a social strategy to building tailored monthly reports for clients. Heather takes pride in being very organized and driven as well as working with the BFO team to make our clients happy.
When not found at the office, you can find Heather baking up a storm or running a muck, (literally) around the city of Chicago with her running buddies, whether on the lake front path or in a race.
Likes: Playing sports, dancing, and singing. Dislikes: Mean people and being bored.
Where I’ve worked: Blueye CreativeAccounts I’ve worked on over the years: Pep Boys, White Castle, Preval Sprayer, Amway, Feeding America.
Favorite part of working at BFO: The Work/Life/Fun balance and my awesome coworkers
What would be your dream job, other than working for BFO? I’d love to be Beyoncè’s back up dancer. She fascinates me. 
Dalton K Finney
Account Manager, SEO
info: Dalton joined BFO after 7 years in search marketing, with a majority of his career working in SEO for major clients across Gaming, Technology, Retail, and CPG.
With a technical background, he took quickly to the more technical aspects of organic search, happy to get his hands dirty. And, at the same time, with an evolving love for the people side of the business, he always makes sure that the theories and structures of SEO translate into real, measurable success for the client.
When Dalton isn't at work, he's a (sometimes) avid practitioner of bikram yoga, cooking, hiking, and has recently started producing electronic music (don't expect to see him with a Grammy anytime soon, though!). He will also genuinely laugh if you tell him a math joke 
Beth Spiegel
SEO Project Manager
info: Beth Spiegel has spent the last 8 years working at the top agencies in the search world. While never working directly with clients, she has spent her career analyzing and implementing tools to help teams improve productivity and reduce human errors.
This is Beth’s second time working at BFO - the draw of the people and the work makes it impossible for her to stay away.
Beth, her husband, and young son decided to throw caution to the wind in 2009 to move to Belize, Central America to own a pizza place. Max, who’s now 5, has learned to climb stairs while hiking up Maya ruins in Belize, speaks Spanish and Creole, and walks around Pasquale’s Pizzeria as if he owns the place.
Where I’ve worked: ConsumerGuide Auto, DoubleClick Performics, Google, Talk America, Accenture, Capsaicin
Favorite part of working at BFO: I have the chance to work with great people and old friends in a fast-paced environment all while living out another dream - living abroad! 
Roxann Krull
Comptroller
info: Roxann (aka “Rox” and no “e”) handles all of Be Found Online’s billing and payables. Despite her occupation, Roxann is not “all about the money”.
Roxann is a recovering website designer who worked at the Chicago Tribune for 7+ years. She IS married to one of the founding partners of BFO, which makes for an interesting home life (“work, work, work”). Because she can’t get enough of work, Roxann is also dabbling in her own entrepreneurial venture at www.GiveSugar.com.
Her hobbies are her family, Little League…anything, Autism and catching up on her reading. She prefers Dunkin’ Donuts coffee to Starbucks, enjoys most 80s music, her favorite color is purple and is an avid Thrift Store shopper (“I believe the trendy term is Vintage. Reduce, Reuse and Recycle!”)
Where I’ve worked: The Bank of Tokyo, The Chicago, Tribune/Metromix
Accounts I’ve worked on over the years: Jewel-Osco, various Chicago restaurants, I've asked for $$ from every one of Be Found Online's clients ;)
Favorite part of working at BFO: Cute guys (my husband, of course), flexible hours, dog-friendly office, great co-workers, corporate jet (kidding...we don't have a corporate jet...yet)
My Certifications: Married into the family business. 
Justin Austin
SEM Analyst and Purveyor of All Things Fancy
info: Justin started working with Be Found Online in December 2012 as an intern and has continued his journey with the company moving into the role of SEM Analyst. Justin has enjoyed his time with the company, albeit very brief. When he learned that he would extending his stay with the company, Justin was ecstatic. He is proud to call himself a “beefer” and surround himself with such great colleagues.
My Certifications: Google Adwords, Bing/Yahoo! Adcenter 
Andrew Mast
SuperMandrew
info: Andrew Mast is a recent graduate of Northern Illinois University's school of business, but he is not new to Search Marketing. Andrew helped local clients at RH Donnelly improve their business ranking on the search engines, and he brings his local search expertise to Be Found Online.
A Certified Google Adwords Professional, Andrew oversees local search and product feed distribution for BFO clients while managing select paid search campaigns for Google Grant recipients. Andrew lives in Oswego, IL and puts 104 miles on his car every time he drives to the office.
In his spare time Andrew builds and airbrushes custom bean bags games.
Dan Golden
President, Chief Search Artist Dan Golden has been in the search business since 2001 and brings a wealth of digital marketing experience to Be Found Online. A graduate of Northwestern University with a B.A. in Economics, he has a diverse digital marketing background having spent time on the client side, freelance consulting, at large agencies and in startup environments
After learning the “how to’s” at ConsumerGuide, DoubleClick Performics & Google, he took the best part of each and founded Be Found Local as a paid search company in 2006.
In 2009, he joined forces with long time business partner, SEO mastermind and fellow Northwestern University graduate Steve Krull to form Be Found Online. Executing a successful formula of doing right by their clients and by their employees, the company has since grown over 500% and was recently named the #4 Fastest Growing Chicago Ad Agency on the 2012 Inc 500|5,000 list.
Dan has overseen hundreds of millions of dollars in search marketing spend for marketers like Toyota, Lexus, Cabela’s, FTD, Pep Boys and Party City. A search geek at heart, he still enjoys digging into the weeds and testing new tips, tricks, tactics and doing anything and everything to ensure Be Found’s clients are ahead of the curve. As the online landscape continues to get more diverse and complex, Dan is committed to staying in front of what’s next and not just what’s now. Its not just about “buying and optimizing” keywords anymore.
After learning the “how to’s” at ConsumerGuide, DoubleClick Performics & Google, he took the best part of each and founded Be Found Local as a paid search company in 2006.
In 2009, he joined forces with long time business partner, SEO mastermind and fellow Northwestern University graduate Steve Krull to form Be Found Online. Executing a successful formula of doing right by their clients and by their employees, the company has since grown over 500% and was recently named the #4 Fastest Growing Chicago Ad Agency on the 2012 Inc 500|5,000 list.
Dan has overseen hundreds of millions of dollars in search marketing spend for marketers like Toyota, Lexus, Cabela’s, FTD, Pep Boys and Party City. A search geek at heart, he still enjoys digging into the weeds and testing new tips, tricks, tactics and doing anything and everything to ensure Be Found’s clients are ahead of the curve. As the online landscape continues to get more diverse and complex, Dan is committed to staying in front of what’s next and not just what’s now. Its not just about “buying and optimizing” keywords anymore.
Steve Krull
CEO Steve founded The Krull Group in 2006 after several years of managing web sites and search marketing campaigns for ConsumerGuide.com and HowStuffWorks.com. Today at Be Found Online, Steve and the team manage search marketing, SEO and reputation management programs for a variety of business to business (B2B) and business-to-consumer (B2C) clients.
A Chicago native, Steve lives in the city with his wife and kids and is an avid Cubs fan and Little League coach.
A Chicago native, Steve lives in the city with his wife and kids and is an avid Cubs fan and Little League coach.
Josh Barwa
Account Director, Search Joshua has been involved in a variety of search marketing programs since he began his career as an Account Executive at Position Technologies, Inc. from 2003-2010.
Specializing in account management and search strategies, Joshua has helped hundreds of companies find success through search marketing. Joshua’s experience with search-based marketing programs include: Paid Search, Paid Inclusion, Display Media, Local Search & Shopping Feeds.
During his career, Joshua has had the pleasure of working with more than 400 clients, including: Staples, Jos. A. Bank, Ugg Australia, Orvis, Nationwide Insurance, Chili’s, See’s Candies, Inc., Cricket Mobile, and The Home Depot.
Specializing in account management and search strategies, Joshua has helped hundreds of companies find success through search marketing. Joshua’s experience with search-based marketing programs include: Paid Search, Paid Inclusion, Display Media, Local Search & Shopping Feeds.
During his career, Joshua has had the pleasure of working with more than 400 clients, including: Staples, Jos. A. Bank, Ugg Australia, Orvis, Nationwide Insurance, Chili’s, See’s Candies, Inc., Cricket Mobile, and The Home Depot.
John TenBrink
Senior Client Solutions Consultant Senior Client Solutions Consultant; Director; New Business. I listen. I learn. I drive strategic online solutions and help clients understand how their business service or product offering fits in the world of search engine marketing.
Where I have worked: Performics, Owner & Barista coffee shop.
Accounts I have worked on (helped develop) over the years:Limited Brands, Sovran Self Storage, Hurricane Gulf.
Favorite part of working at BFO: We've got a combination of awesome people and great clients.
My Certifications: Google Adwords
Where I have worked: Performics, Owner & Barista coffee shop.
Accounts I have worked on (helped develop) over the years:Limited Brands, Sovran Self Storage, Hurricane Gulf.
Favorite part of working at BFO: We've got a combination of awesome people and great clients.
My Certifications: Google Adwords
Robyn McCleary
Account Director Before joining BFO in 2011, Robyn spent four years managing paid and organic search for a large CPG client, mostly working on beauty and hair care brands. She was the lead on a global strategic initiative for one of the beauty brands, working with brand managers in over 20 countries.
Today Robyn oversees a wide variety of clients, from local mom and pop shops to international hotel chains. Robyn spends her free time planning her upcoming wedding, hanging out with her family and friends, running, cooking, playing soccer, bowling and most recently, learning how to box.
Outside of Ryan, her future husband, the thing she loves most in this world is her dog, Indiana Jones. He joins her in the BFO office once or twice a month and loves the attention he gets from all the Beefers. He especially loves Steve, leaving presents under his desk when no one is looking.
Where I’ve worked: WPI Marketing, iProspect
Accounts I’ve Worked On: Herbal Essences, CoverGirl, Olay, Pantene, Aussie, Head & Shoulders, Sears, K-Mart, Walgreens
Favorite Part of Working at BFO: The creative flexibility, the people and the fun atmosphere.
Fun Fact: I realized my creativity at the age of five when my kindergarten teacher asked the class to make boxes for Valentine's Day cards. I made a Valentine-eating robot with rainbow springy arms instead. Several students in the class laughed; and although initially embarrassed, I quickly understood that going forward, I would never fit in.
Today Robyn oversees a wide variety of clients, from local mom and pop shops to international hotel chains. Robyn spends her free time planning her upcoming wedding, hanging out with her family and friends, running, cooking, playing soccer, bowling and most recently, learning how to box.
Outside of Ryan, her future husband, the thing she loves most in this world is her dog, Indiana Jones. He joins her in the BFO office once or twice a month and loves the attention he gets from all the Beefers. He especially loves Steve, leaving presents under his desk when no one is looking.
Where I’ve worked: WPI Marketing, iProspect
Accounts I’ve Worked On: Herbal Essences, CoverGirl, Olay, Pantene, Aussie, Head & Shoulders, Sears, K-Mart, Walgreens
Favorite Part of Working at BFO: The creative flexibility, the people and the fun atmosphere.
Fun Fact: I realized my creativity at the age of five when my kindergarten teacher asked the class to make boxes for Valentine's Day cards. I made a Valentine-eating robot with rainbow springy arms instead. Several students in the class laughed; and although initially embarrassed, I quickly understood that going forward, I would never fit in.
Maya Cramer
Account Manager Maya Cramer has been working in online marketing for 6 years. She has experience in Paid Search, SEO, Display, and Digital Strategy. She has specifically worked with many enterprise level e-commerce and lead generation accounts.
Maya, her husband Scott, and their 13 month daughter Seraphina reside in Fort Lauderdale, FL. Maya is also fluent in Russian, and holds the prestigious honor of being Yelp Elite.
Where I’ve worked: BGT Partners, WorldAvenue, BeyondROIAccounts I’ve worked on over the years: Terremark/Verizon, Bliss, Elemis, Regent Seven Seas Cruises, Oceania Cruises, Carnival Cruises, BankAtlantic, Kaplan University, ADT, JM Family, TradeStation
Favorite part of working at BFO: Great people to work with.
My Certifications: Google Adwords
Maya, her husband Scott, and their 13 month daughter Seraphina reside in Fort Lauderdale, FL. Maya is also fluent in Russian, and holds the prestigious honor of being Yelp Elite.
Where I’ve worked: BGT Partners, WorldAvenue, BeyondROIAccounts I’ve worked on over the years: Terremark/Verizon, Bliss, Elemis, Regent Seven Seas Cruises, Oceania Cruises, Carnival Cruises, BankAtlantic, Kaplan University, ADT, JM Family, TradeStation
Favorite part of working at BFO: Great people to work with.
My Certifications: Google Adwords
Theron Lalla
Operations Director “Pay no attention to that man behind the curtain!” - Oz
Prior to joining the BFO team, Theron spent his career in SEM client services and product development for Fortune 100 clients, creative consulting for the AMA and several Houston-area rock bands, and in the education world as a teacher and fitness coach. Today he uses the amalgamation of skills from those fields as our Operations Director, where he focuses on identifying opportunities for improved workflow, custom-building and managing our project management software, evolving our communication channels, and developing intra-departmental processes to support the project lifecycle - all juggled within the golden triangle of happy clients, happy teams, and profitable business. As one of our resident “Excel guys”, he absolutely cannot stand an ugly spreadsheet and often geeks out on formulas for hours at a time.
A self-classified “nerd among nerds”, Theron is a voracious autodidact in subjects such as cognitive science, data communications, productivity, and lifehacking. Less nerdy hobbies include boxing & MMA, culinary misadventures, writing, and offbeat comedy.
Additionally, while Theron denies rumors that he is in fact a superhero, the fact remains that he and Batman have never been seen in the same room. Just sayin’.
Where I’ve Worked: Performics, PTI Sports, MetLife, American, Marketing Association
Accounts I’ve Worked On: Hewlett-Packard, Target, Schwinn, Mongoose Favorite Part of Working at BFO: As much as we have fun, our focus is always about doing great work.
Words To Live By: “For all sad words of tongue and pen, the saddest are these, ‘It might have been.’” - John Greenleaf Whittier
Prior to joining the BFO team, Theron spent his career in SEM client services and product development for Fortune 100 clients, creative consulting for the AMA and several Houston-area rock bands, and in the education world as a teacher and fitness coach. Today he uses the amalgamation of skills from those fields as our Operations Director, where he focuses on identifying opportunities for improved workflow, custom-building and managing our project management software, evolving our communication channels, and developing intra-departmental processes to support the project lifecycle - all juggled within the golden triangle of happy clients, happy teams, and profitable business. As one of our resident “Excel guys”, he absolutely cannot stand an ugly spreadsheet and often geeks out on formulas for hours at a time.
A self-classified “nerd among nerds”, Theron is a voracious autodidact in subjects such as cognitive science, data communications, productivity, and lifehacking. Less nerdy hobbies include boxing & MMA, culinary misadventures, writing, and offbeat comedy.
Additionally, while Theron denies rumors that he is in fact a superhero, the fact remains that he and Batman have never been seen in the same room. Just sayin’.
Where I’ve Worked: Performics, PTI Sports, MetLife, American, Marketing Association
Accounts I’ve Worked On: Hewlett-Packard, Target, Schwinn, Mongoose Favorite Part of Working at BFO: As much as we have fun, our focus is always about doing great work.
Words To Live By: “For all sad words of tongue and pen, the saddest are these, ‘It might have been.’” - John Greenleaf Whittier
Dan Reno
Technical SEO & Analytics "Machino" Dan, sometimes known as seoDR (online), “The DR” or “Machino” started in Internet Marketing at the ripe age of 18 years old and has been loving it ever since. He originally started in paid search for a small group of Ecommerce websites selling Poker Supplies and Mini Scooters. He shortly thereafter expanded into organic search (SEO), but continued managing paid search campaigns for another company’s web development clients and was later acquired by AmericanEagle.com; a leading Chicago suburbs based web development company.
Dan was the team lead for AmericanEagle.com’s SEM department and was in charge of SEO, PPC and Analytics for a wide array of clients.
After that, Dan took a position as SEO Analyst at Netconcepts (founded by Stephan Spencer, later acquired by Covario), where he was responsible for managing both SEO consulting engagements and programs with the proprietary SEO platform known as GravityStream.
Upon looking to return to “sweet home Chicago,” Dan found Be Found Online. The rest, as they say, is history. He is now the resident Google Analytics specialist here at BFO and member of the SEO team.
In his Internet Marketing tenure, Dan has worked with many great clients including, but not limited to: Stuart Weitzman, Donald J. Pliner, Chicago Bears, Fence Center, Pin Mart, O’Reilly Media, Cushman’s Honeybell, Cabela’s and The Palms.
Dan’s passions include spending time with his lovely fiance, watching movies, drinking craft brew, shooting pool, website development and a few things much more embarrassing than those previously mentioned. If he won the lottery, Dan would go back to school for either Software Engineering or Film (yes, you read that correctly).
Dan was the team lead for AmericanEagle.com’s SEM department and was in charge of SEO, PPC and Analytics for a wide array of clients.
After that, Dan took a position as SEO Analyst at Netconcepts (founded by Stephan Spencer, later acquired by Covario), where he was responsible for managing both SEO consulting engagements and programs with the proprietary SEO platform known as GravityStream.
Upon looking to return to “sweet home Chicago,” Dan found Be Found Online. The rest, as they say, is history. He is now the resident Google Analytics specialist here at BFO and member of the SEO team.
In his Internet Marketing tenure, Dan has worked with many great clients including, but not limited to: Stuart Weitzman, Donald J. Pliner, Chicago Bears, Fence Center, Pin Mart, O’Reilly Media, Cushman’s Honeybell, Cabela’s and The Palms.
Dan’s passions include spending time with his lovely fiance, watching movies, drinking craft brew, shooting pool, website development and a few things much more embarrassing than those previously mentioned. If he won the lottery, Dan would go back to school for either Software Engineering or Film (yes, you read that correctly).
Jackie Weber
Content Team Manager Jackie has a keen understanding of what’s being said online and the impact it could have on your bottom line. She provides insights into conversation tones and social customer service that can stop potential problems before they have an impact. “Twitter Geek” is a badge she wears with honor.
Before joining our team she was the account manager for several national and international clients helping them to develop and succeeding their content marketing plan. In her spare time you can find Jackie and her adorable puppy, Daisy, enjoying the Florida sunshine.
Before joining our team she was the account manager for several national and international clients helping them to develop and succeeding their content marketing plan. In her spare time you can find Jackie and her adorable puppy, Daisy, enjoying the Florida sunshine.
Dianna Kersey
SEOlogist Dianna is Be Found Online’s Rocky Mountain virtual commuter maintaining SEO clients from beautiful Montana. She has virtually commuted for over 4 years. “Have Internet, will work” is Dianna’s motto and it allows her to raise a family, grow an organic garden and support local sustainable living in rural America.
Dianna has personally been an on-line affiliate marketer for over nine years and became a CIW certified webmaster in 2007. An avid student of SEO, she immersed herself in the ever-changing organic world of search engines. Dianna stays ahead of the competition by working closely with Google, Yahoo, BING, Yandex & Baidu on current local, mobile and international search engine algorithm trends.
Dianna has worked on clients from mom & pop, brick and mortar shops to multi-continent International corporations. She has enjoyed SEO work with Morrison Foods, Aquafina Pepsico, KFC, InterCall, Oragenics, Adecco, BodyLogic MD, Global Medical Sales, The Palms, Arizona Tile and many, many more.
In her spare time, Dianna and her husband Wade raise a beautiful little girl on an 80-acre horse ranch. When she’s not shoveling snow or horse stalls, she is renovating their 108 year old home, making wine and writing an urban fantasy trilogy series.
Dianna has personally been an on-line affiliate marketer for over nine years and became a CIW certified webmaster in 2007. An avid student of SEO, she immersed herself in the ever-changing organic world of search engines. Dianna stays ahead of the competition by working closely with Google, Yahoo, BING, Yandex & Baidu on current local, mobile and international search engine algorithm trends.
Dianna has worked on clients from mom & pop, brick and mortar shops to multi-continent International corporations. She has enjoyed SEO work with Morrison Foods, Aquafina Pepsico, KFC, InterCall, Oragenics, Adecco, BodyLogic MD, Global Medical Sales, The Palms, Arizona Tile and many, many more.
In her spare time, Dianna and her husband Wade raise a beautiful little girl on an 80-acre horse ranch. When she’s not shoveling snow or horse stalls, she is renovating their 108 year old home, making wine and writing an urban fantasy trilogy series.
Eric Erlebacher
Analytics Manager Eric Erlebacher is the leader of the human rebel group Tech-Com that opposes the sentient super-computer mainframe Skynet. Skynet decides that Eric Erlebacher is the focal point of the rebellion and his termination would end the opposition. After repeated failures at terminating Eric during the war, Skynet decides to use a time dilation device to send android assassins called Terminators to various points in Eric Erlebacher's past in an attempt to terminate him before the war begins. Eric was born when his mother Sarah Erlebacher was hiding off the grid after the first "Terminator" had been destroyed. Sarah had decided to leave comfortable living to keep Eric safe and to prepare him for his future role as the leader of the human rebellion during the machine war. Eric spent the early years of his life learning about weapons, computer technology and espionage.
When his mother was captured for trying to blow up a Cyberdyne research facility in the early 1990s, Eric was seized by social workers who told him that his mother's stories of the post-apocalyptic future were delusions. Accordingly, Sarah was sent to a mental institution and Eric to foster parents Todd and Janelle Voight. Eric was unable to cope with suburban living and became a juvenile delinquent. In 1995 when he was only ten he was confronted with the T-1000 that was sent to terminate him, and upon realizing that his mother's stories were true, he and his protector, a reprogrammed T-800, helped Sarah escape from the mental institution.
During their time together Eric bonded with the T-800, who became a friend and father figure to him. However, once the T-1000 was destroyed along with all of Cyberdyne's research, the T-800 asked that it be destroyed also so that its technology would not be discovered and used by others.
Eric loves providing insightful reports in addition to finding new ways to improve the way people consume information; almost as much as he loves his boxer, Duke (a boxer dog, not the fighting kind.)
When Eric is not being a professional nerd, he enjoys the outdoors, movies, cars, web design, fine scotch, and oxford commas.
Where I’ve worked: Freelance Web Design & Development
Accounts I’ve worked on (helped develop) over the years: Kay & Jared Jewelers, Nissan, Party City, Consumer Guide, MSDS, DePaul University, Crain’s.
Favorite part of working at BFO: Different and exciting stuff every single day. Great co-workers & work environment.
My Certifications: Google Analytics. Coffee Snob.
What do you think? I like turtles.
When his mother was captured for trying to blow up a Cyberdyne research facility in the early 1990s, Eric was seized by social workers who told him that his mother's stories of the post-apocalyptic future were delusions. Accordingly, Sarah was sent to a mental institution and Eric to foster parents Todd and Janelle Voight. Eric was unable to cope with suburban living and became a juvenile delinquent. In 1995 when he was only ten he was confronted with the T-1000 that was sent to terminate him, and upon realizing that his mother's stories were true, he and his protector, a reprogrammed T-800, helped Sarah escape from the mental institution.
During their time together Eric bonded with the T-800, who became a friend and father figure to him. However, once the T-1000 was destroyed along with all of Cyberdyne's research, the T-800 asked that it be destroyed also so that its technology would not be discovered and used by others.
Eric loves providing insightful reports in addition to finding new ways to improve the way people consume information; almost as much as he loves his boxer, Duke (a boxer dog, not the fighting kind.)
When Eric is not being a professional nerd, he enjoys the outdoors, movies, cars, web design, fine scotch, and oxford commas.
Where I’ve worked: Freelance Web Design & Development
Accounts I’ve worked on (helped develop) over the years: Kay & Jared Jewelers, Nissan, Party City, Consumer Guide, MSDS, DePaul University, Crain’s.
Favorite part of working at BFO: Different and exciting stuff every single day. Great co-workers & work environment.
My Certifications: Google Analytics. Coffee Snob.
What do you think? I like turtles.
Heather Williams
Director of Social media and Marketing With a background in Social Media, Project Management and Customer Service, Heather brings her well-rounded social savvy and sass to the BFO team.
Working for a development company previous to BFO, Heather helps put client projects in perspective from a technical aspect; from helping with building a social strategy to building tailored monthly reports for clients. Heather takes pride in being very organized and driven as well as working with the BFO team to make our clients happy.
When not found at the office, you can find Heather baking up a storm or running a muck, (literally) around the city of Chicago with her running buddies, whether on the lake front path or in a race.
Likes: Playing sports, dancing, and singing. Dislikes: Mean people and being bored.
Where I’ve worked: Blueye CreativeAccounts I’ve worked on over the years: Pep Boys, White Castle, Preval Sprayer, Amway, Feeding America.
Favorite part of working at BFO: The Work/Life/Fun balance and my awesome coworkers
What would be your dream job, other than working for BFO? I’d love to be Beyoncè’s back up dancer. She fascinates me.
Working for a development company previous to BFO, Heather helps put client projects in perspective from a technical aspect; from helping with building a social strategy to building tailored monthly reports for clients. Heather takes pride in being very organized and driven as well as working with the BFO team to make our clients happy.
When not found at the office, you can find Heather baking up a storm or running a muck, (literally) around the city of Chicago with her running buddies, whether on the lake front path or in a race.
Likes: Playing sports, dancing, and singing. Dislikes: Mean people and being bored.
Where I’ve worked: Blueye CreativeAccounts I’ve worked on over the years: Pep Boys, White Castle, Preval Sprayer, Amway, Feeding America.
Favorite part of working at BFO: The Work/Life/Fun balance and my awesome coworkers
What would be your dream job, other than working for BFO? I’d love to be Beyoncè’s back up dancer. She fascinates me.
Dalton K Finney
Account Manager, SEO Dalton joined BFO after 7 years in search marketing, with a majority of his career working in SEO for major clients across Gaming, Technology, Retail, and CPG.
With a technical background, he took quickly to the more technical aspects of organic search, happy to get his hands dirty. And, at the same time, with an evolving love for the people side of the business, he always makes sure that the theories and structures of SEO translate into real, measurable success for the client.
When Dalton isn't at work, he's a (sometimes) avid practitioner of bikram yoga, cooking, hiking, and has recently started producing electronic music (don't expect to see him with a Grammy anytime soon, though!). He will also genuinely laugh if you tell him a math joke
With a technical background, he took quickly to the more technical aspects of organic search, happy to get his hands dirty. And, at the same time, with an evolving love for the people side of the business, he always makes sure that the theories and structures of SEO translate into real, measurable success for the client.
When Dalton isn't at work, he's a (sometimes) avid practitioner of bikram yoga, cooking, hiking, and has recently started producing electronic music (don't expect to see him with a Grammy anytime soon, though!). He will also genuinely laugh if you tell him a math joke
Beth Spiegel
SEO Project Manager Beth Spiegel has spent the last 8 years working at the top agencies in the search world. While never working directly with clients, she has spent her career analyzing and implementing tools to help teams improve productivity and reduce human errors.
This is Beth’s second time working at BFO - the draw of the people and the work makes it impossible for her to stay away.
Beth, her husband, and young son decided to throw caution to the wind in 2009 to move to Belize, Central America to own a pizza place. Max, who’s now 5, has learned to climb stairs while hiking up Maya ruins in Belize, speaks Spanish and Creole, and walks around Pasquale’s Pizzeria as if he owns the place.
Where I’ve worked: ConsumerGuide Auto, DoubleClick Performics, Google, Talk America, Accenture, Capsaicin
Favorite part of working at BFO: I have the chance to work with great people and old friends in a fast-paced environment all while living out another dream - living abroad!
This is Beth’s second time working at BFO - the draw of the people and the work makes it impossible for her to stay away.
Beth, her husband, and young son decided to throw caution to the wind in 2009 to move to Belize, Central America to own a pizza place. Max, who’s now 5, has learned to climb stairs while hiking up Maya ruins in Belize, speaks Spanish and Creole, and walks around Pasquale’s Pizzeria as if he owns the place.
Where I’ve worked: ConsumerGuide Auto, DoubleClick Performics, Google, Talk America, Accenture, Capsaicin
Favorite part of working at BFO: I have the chance to work with great people and old friends in a fast-paced environment all while living out another dream - living abroad!
Roxann Krull
Comptroller Roxann (aka “Rox” and no “e”) handles all of Be Found Online’s billing and payables. Despite her occupation, Roxann is not “all about the money”.
Roxann is a recovering website designer who worked at the Chicago Tribune for 7+ years. She IS married to one of the founding partners of BFO, which makes for an interesting home life (“work, work, work”). Because she can’t get enough of work, Roxann is also dabbling in her own entrepreneurial venture at www.GiveSugar.com.
Her hobbies are her family, Little League…anything, Autism and catching up on her reading. She prefers Dunkin’ Donuts coffee to Starbucks, enjoys most 80s music, her favorite color is purple and is an avid Thrift Store shopper (“I believe the trendy term is Vintage. Reduce, Reuse and Recycle!”)
Where I’ve worked: The Bank of Tokyo, The Chicago, Tribune/Metromix
Accounts I’ve worked on over the years: Jewel-Osco, various Chicago restaurants, I've asked for $$ from every one of Be Found Online's clients ;)
Favorite part of working at BFO: Cute guys (my husband, of course), flexible hours, dog-friendly office, great co-workers, corporate jet (kidding...we don't have a corporate jet...yet)
My Certifications: Married into the family business.
Roxann is a recovering website designer who worked at the Chicago Tribune for 7+ years. She IS married to one of the founding partners of BFO, which makes for an interesting home life (“work, work, work”). Because she can’t get enough of work, Roxann is also dabbling in her own entrepreneurial venture at www.GiveSugar.com.
Her hobbies are her family, Little League…anything, Autism and catching up on her reading. She prefers Dunkin’ Donuts coffee to Starbucks, enjoys most 80s music, her favorite color is purple and is an avid Thrift Store shopper (“I believe the trendy term is Vintage. Reduce, Reuse and Recycle!”)
Where I’ve worked: The Bank of Tokyo, The Chicago, Tribune/Metromix
Accounts I’ve worked on over the years: Jewel-Osco, various Chicago restaurants, I've asked for $$ from every one of Be Found Online's clients ;)
Favorite part of working at BFO: Cute guys (my husband, of course), flexible hours, dog-friendly office, great co-workers, corporate jet (kidding...we don't have a corporate jet...yet)
My Certifications: Married into the family business.
Justin Austin
SEM Analyst and Purveyor of All Things Fancy Justin started working with Be Found Online in December 2012 as an intern and has continued his journey with the company moving into the role of SEM Analyst. Justin has enjoyed his time with the company, albeit very brief. When he learned that he would extending his stay with the company, Justin was ecstatic. He is proud to call himself a “beefer” and surround himself with such great colleagues.
My Certifications: Google Adwords, Bing/Yahoo! Adcenter
My Certifications: Google Adwords, Bing/Yahoo! Adcenter
Andrew Mast
SuperMandrew Andrew Mast is a recent graduate of Northern Illinois University's school of business, but he is not new to Search Marketing. Andrew helped local clients at RH Donnelly improve their business ranking on the search engines, and he brings his local search expertise to Be Found Online.
A Certified Google Adwords Professional, Andrew oversees local search and product feed distribution for BFO clients while managing select paid search campaigns for Google Grant recipients. Andrew lives in Oswego, IL and puts 104 miles on his car every time he drives to the office.
In his spare time Andrew builds and airbrushes custom bean bags games.
A Certified Google Adwords Professional, Andrew oversees local search and product feed distribution for BFO clients while managing select paid search campaigns for Google Grant recipients. Andrew lives in Oswego, IL and puts 104 miles on his car every time he drives to the office.
In his spare time Andrew builds and airbrushes custom bean bags games.