Yes, if your website or platform offers analytics tracking automatically, you should still get another tracking software like Google Analytics (GA). Here’s why…
Let’s look at HubSpot, as an example, because many landing pages and parts of websites can be built in HubSpot directly – giving you the ability to create pages and track them very quickly and efficiently.
HubSpot and GA may seem like they offer the same analytics tracking, but they have different strengths. HubSpot is great at creating landing pages and tracking how they perform. GA does a great job of comprehensively tracking activity on your website. GA is also much more granular because events can be further segregated into categories, actions, and labels.
While HubSpot does great tracking on the pages they host, they can’t track all of the items that Google Analytics and tag manager can. For example, GA can track when a video on your website was clicked on to play when it was paused when it hit 25% completed, 50% completed, 75% completed, and 100% completed. HubSpot is limited to link and page tracking on the pages that it hosts.
Now that you know that you need both HubSpot and GA, you should know that the way sessions are tracked and reported in HubSpot differs from the way it is done in GA, which explains why HubSpot and Google Analytics often do not match.