As we approach 2018, one thing is sure: content marketing runs the show. Digital marketers consistently use content to stay in touch with and engage their customers online.
Both B2B and B2C marketers use content marketing to achieve these goals:
- Generating leads
- Driving conversions
- Achieving greater brand recognition
- Increasing web traffic
- Nurturing loyal customers
- Growing revenue
According to a report by the Content Marketing Institute, they do it because it works. It drives revenue – 83 percent of marketers consider a content strategy to be an effective way to increase revenue. It’s no surprise that 75 percent of marketers plan to increase investment in content marketing in the coming year. So, yeah, a well-developed—and documented—content strategy is going to continue to be crucial for success.
What will drive content strategies in 2018?
Devices and search engines are continually evolving. Digital marketers need to adapt to the times… Staying on top of the latest trends is one way to make sure that your content marketing will reach its potential.
Yes, tech is changing, but that change is good news: As technology has progressed, so has our capability to know and reach our customer.
Content marketing will continue to evolve in 2018. So, what changes should you be watching? What will drive content strategies in 2018 and beyond? As technologies and buying habits change, what will work to attract, engage, and encourage the right audiences?
The countdown to 2018 is on – here are a few quick tips to get you started:
Voice search: Optimize your content for voice search. Google reports that 55 percent of teens and 40 percent of adults use voice search every single day.
Prepare for new messaging platforms: Can you say chatbots? Bots are a great way to increase engagement and brand loyalty, allowing for more understanding of buyer behavior and conversion rates — all of which make for happy and successful content marketing.
Video content is on the rise: According to HubSpot, video is a growing priority – almost 50 percent of marketers plan to integrate YouTube and Facebook video into their marketing plans.
Non-salesy original content is the up-and-coming celeb to watch: In 2018, content marketing will focus on creating personalized, captivating content people want to engage with, whether it be reading, watching or listening.
Interactive video content, creative and personalized content, new messaging platforms and voice search are top contenders to dominate the content marketing scene in 2018. Stay on top—and ahead—with a carefully crafted and documented content strategy.
Want to chat about how we can help you with a well-developed—and documented—content strategy? Start the conversation.