With the new year comes a host of new opportunities and initiatives. If you’re like me, you have a handful of dominoes and your job is to set them up in the best possible order to achieve success. Like many of our clients, Be
Found Online (BFO) sets its budgets for annual initiatives and projects in the early part of the year. We reach our goals using Goal Therapy.
Maybe you’re planning a site refresh or a new product launch. Then again, maybe it’s both of those, plus growth? Whatever it is, you probably have your hands full, and you could be wondering — not where to begin — but what steps 4 & 5 look like.
Set the dominoes correctly, and you’ll exceed the targets you’ve set. Miss a few dominoes along the way, and you still might hit the bulk of your goals. However, miss setting several dominoes, and your annual goals are now at risk.
Knowing how critical a good strategy is when trying to hit yearly goals, I want to offer some ideas to ensure your dominoes are set up correctly. I’ve included a snapshot of the process below, and I’ll offer a few tips beyond that. If you’d like to dig deeper, please reach out.
First, just what is goal therapy?
In its simplest form, goal therapy is “Strategic thinking for ongoing success.” I should also share our definition of strategy. At BFO, strategy is “How we’re going to win the next period.”
Goal Therapy developed from several years of helping clients get clarity about their marketing and business goals. It’s a far shorter process than typical strategic planning. At BFO, it ties everything we do back to a specific goal.
A few tips for successful goal therapy:
- Start with the end in mind. What is your vision of success? You’ve succeeded. You’re looking back on that success. What does it look like?
- Establish clear Goals & Objectives. The goal is the big picture and the objective is the measurement.
Our definitions for each are as follows:
- Goal: The purpose toward which an endeavor is directed. You should have no more than three goals for the year.
- Objective: Something that your efforts are intended to accomplish. Objectives quantify the goal. A goal can have multiple objectives under it.
- Goals: Increase Lead Volume, Grow Site Revenue, Lose Weight
- Objectives: Increase Leads 25%, Increase Revenue 30%, Lose 20 lbs.
Note: We prefer our objectives to be revenue based because that’s the primary reason we’re all in business. If we can’t get to dollars, choose something that leads to dollars.
- Brainstorm! Use a wall or whiteboard. One person takes a marker, and everyone begins sharing ideas. Don’t evaluate ideas. Being critical during a brainstorm absolutely kills the mojo. Set a time limit but extend it if you need to.
I won’t go into prioritizing and planning stages in this post. Reach out to me if you want some free assistance with that part. Why is it free? We are perfecting this process and want feedback from you.
Rest assured, Goal Therapy works. I have been doing sessions with clients for three years, and I am continually looking for ways to become better. If you want help setting up your dominoes using Goal Therapy, reach out. Start a conversation.