Google first renovated their search engines in February 2012, now they have refined Google Analytics for a better user experience. Based on customer feedback, the Google Analytics team has enhanced their user interface. According to the official Google Analytics Blog, “The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette to draw attention toward data instead of navigation elements.”

A majority of these changes improve data usability and navigation design, so we can access crucial search information quickly and easily.  We expect that the GA changes will improve communication with our clients so they can clearly understand the value of their search marketing dollars, envisioning the short term and long term strategies we put in place to improve their campaigns. When that happens, we all win.

Screenshot of the new Google Analytics interface.