Infographics make learning fun! The useful tidbits of information and colorful graphics are a breath of fresh air! But wait – when useful bits of information are imbedded in a colorful graphic, then any possible SEO value is lost. The content on the graphic can’t be searched, so while an infographic is a popular marketing tool right now, it’s not a practical SEO tool.
We had a conversation in the office recently that infographics are like a kickback to Old School SEO. You know, ten years ago when we had to teach clients to take their business’ address out of an image file and make it text based in order to rank for geographically targeted search terms. Some of us are even seeing a trend back to text heavy images on websites – if we forget history, we are destined to repeat it.
It’s a shame to spend valuable time designing a creative infographic when no one can find it. So how do you optimize an infographic? Our Senior SEO Analyst, Eric Erlebacher shares some tips:
- Use HTML5 and CSS3 in lieu of a flat image
- Use select-able text in conjunction with images wherever possible
- Ensure there is super-descriptive alt text, and that there is descriptive body text preceding and following the infographic
- Claim authorship of the content by setting up link rel=”author” if it’s possible, adding a link rel=”canonical” to the page, and including the URL in your sitemap/submit it to Google through WMT
Want to learn more about Infographic SEO? Stay tuned for a more in-depth guide on how to optimize an infographic. Meanwhile, remember…infographics are images, so text within them is not searchable.