Do you know what you want for Chrismahanukwanzakah this year? Chances are you’ve been building a wish list all year long via your Pinterest boards. It’s a like a toy store for adults – you see it, you want it, you pin it. Good news for online retailers – now it’s time for your friends and family to buy it for you.
In years past, you might have hinted about that present you really wanted by posting to Facebook, but a recent survey by BizRate shows that “69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.” And 70% of people use Pinterest to get inspiration on what to buy compared with Facebook’s miniscule 17%.
But is that really so surprising? Pinterest makes it incredibly easy to keep track of what you want and to share it with the ones who have the power to gift it to you. And now that Pinterest announced the addition of three secret boards to everyone’s Pinterest account, you can keep track of the gifts you want to buy others.
Why Businesses Still Need Both Pinterest and Facebook
Regarding consumer brand engagement, the platforms are close – 55% of Pinterest users engage with brands vs. 48% of Facebook users, according to BizRate. But here’s the golden ticket in BizRate’s survey:
“… how customers engage differs for each of the two platforms. Pinterest users are more likely to be “Creators”: adding and sharing retailer/brand related content, while Facebook users are more likely to be “Participators”: interacting with promotional activities developed by retailers and brands.”
Our advice – don’t abandon the Facebook ship to jump on the Pinterest bandwagon. Continue to engage your Facebook fans by offering special promotions that reward their loyalty. Meanwhile, make your videos and images easily pinnable so that your Pinterest followers can add your products to their holiday wishlists all year long. And don’t forget to optimize those Pinterest descriptions so that people can find your images when need the inspiration you offer. The road to a conversion is a long and windy one. Give your customers several paths to follow that all lead to your shopping cart.
On Chrismahanukwanzakah morning they’ll thank you for it.