If you’re looking to make sure your site is up-to-date on the latest SEO standards regardless of vertical, I’d strongly recommend exploring the 3 suggestions below. Each of these areas is vitally important, and a lot of sites still need to address them in 2018.
1. Faster Loading Pages than Your SEO Competitors
Pages that load quickly are more important than ever before for SEO, as users continue to have higher expectations for page load time. Although desktop load time has been a ranking factor for some time, Google will be using mobile page load time as a mobile ranking factor beginning in July 2018.
If you haven’t looked into how fast your site is compared to competitors in a while, I strongly suggest this Google mobile speed comparison tool. It gives you an easy way to see how your site speed stacks up against competitors. It also shows the ROI you might see if you were to improve page load time.
Additionally, the Google-supported Accelerated Mobile Pages initiative is now a must-have for any publishing site and can make sense for a variety of other verticals as well. Here’s an overview of AMP pages from 2016 if you want to learn more.
2. Pass “Mobile Friendly” Test from Google & Bing
Google first announced back in 2016 that mobile phones have overtaken traditional desktop computers as the #1 device for people using search engines. Google is strongly supporting the mobile web with the shift to a mobile-first index of the web’s content.
Both Google and Bing offer free testing tools for you to determine whether or not a particular page on your site is deemed “mobile friendly” or not. The links are listed below:
3. 100% HTTPS Adoption Across Entire Site
Google began giving a slight ranking boost to HTTPS sites way back in 2014, and web security is of increasing significance for websites in 2018, both for your brand and for your SEO efforts.
Even if you remained unconvinced of the pure SEO value of migrating to HTTPS, Google is forcing adoption in other ways. Beginning in summer 2018, Google Chrome will begin marking all non-https sites as “not secure” in the browser. An increasing number of websites are now using HTTPS over the non-secured version (HTTP) but this established deadline is Google’s warning to sites who have still not made the change that time is running out.
To learn more about keeping up with today’s SEO best practices, start a conversation with us!