Founded in 2006 and acquired by LinkedIn in 2012, SlideShare is an excellent visual marketing tool for businesses. If you’re not already uploading presentations to this slide-sharing community, now might be a good time to start. With SlideShare, you can start providing great content and tap into an audience of 60 million unique monthly visitors.
Creating a SlideShare Profile for Your Brand
- Create a user name that uses branded words, not an individual’s name. Once your username is chosen it cannot be changed. It also becomes part of the URL for every presentation you upload to the site – choose wisely.
- Input a 700-character or less description of your company.
- Upload a profile image within these specifications:
a. Supported file formats: .jpg, .png, .gif
b. Maximum size: 500KB
c. For best results, use a 96×96-pixel square image
Tips for Uploading a Presentation
- Naming – Change your presentation’s file name to something you’d want to see in a title tag. Don’t use your company’s internal naming convention if it wouldn’t make sense to your viewers.
- Information – You’ll be asked to create a title tag, description, and keyword tags for your presentation. Be as specific as you can with your tags, including relevant words for which people are likely to search.
- Links – SlideShare does not display clickable links on the first three slides. If you include a website link in your presentation (for instance, a call-to-action to your site landing page), make sure it appears after slide 3.
- Slide Titles – Whatever appears next to your presentation’s slide numbers will be interpreted by SlideShare as that slide’s title. That phrase or word will be put in the presentation transcript that displays below the slides. To avoid clutter in the presentation transcript, include the slides’ titles in this spot.
- Embedding & Sharing – After uploading, SlideShare will allow you to embed code for your site as well as share through any of the social channels (including email) that were identified on your SlideShare profile.
- Downloading – If you don’t want viewers to be able to download your presentation, you can disable this feature after uploading.
Reviewing Your Presentation:
After uploading, it’s important to proofread and review to make sure that the presentation is functioning as you intended:
- Check that all slides are present and are displaying properly
- Check any slide links to ensure they work
- Review the presentation transcript for errors
- Review the presentation URL
SlideShare is a marketing opportunity that you shouldn’t ignore. In the age of social content marketing, SlideShare is a great way to show your audience that you can produce relevant, interesting, and influential content.
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