If you’ve ever wondered about the future of Yelp and it’s place in the social stratosphere, you can stop wondering. Two recent moves will boost Yelp’s brand, reach, and profitability.
Apple iOS 6 and Apple Maps
Even though Yelp already provides the data behind local search results performed by Apple’s Siri, in the iOS 6 release, Yelp will be given full disclosure with brand recognition. According to Search Engine Land’s post on June 13, 2012, Apple pulls in local business data for Apple Maps from Yelp, Localeze, Acxiom, and TomTom, but Yelp will now get a lot of the credit.
Yelp is encouraging business owners to claim their listings so they can have their business’ meta data appear on Apple Maps. We think it’s always a good idea for business owners to claim every listing – on Yelp, Google Places, Bing Local (Bing Business Portal) and specialty local database aggregation sites.
On June 14th, Bing signed a deal with Yelp that will integrate Yelp’s business reviews and content with the Bing Local pages. The content will be attributed with a “Powered by Yelp” tagline. Another branding win for Yelp! For screenshots of what the Yelp branding will look like on Bing, check out Yelp’s weblog.
Congratulations to Yelp for working diligently to provide excellent content, useful consumer reviews, and thoughtful partnerships. And also for keeping us on our toes – it’s time to update our Yelp Whitepaper – because now there are 2 more reasons why your business needs Yelp. We’ll announce the newest whitepaper release next week.