Last week YouTube unveiled a nifty new feature that allows you to see what’s trending across the country in map form. Not only can you see what’s trending in your neck of the woods, but you can also check out other parts of the country. You can also filter out your search by age, gender and location. You can even dig deeper to see videos trending by number of shares vs. number of views.

YouTube has had this filter system previously, but it was not available in a visual format like a map. The YouTube Trends Dashboard has been around and already allows users to filter videos by the same categories: Age, gender, and location; but there isn’t a nice visual layout like the new map.

You may be wondering what this has to do with you and your brand. Well, how do you want to target the right audience? Are you a visual person? Then, being able to peruse the new map feature may be a better reporting tool and allow you to see where you want to advertise. Knowing what’s trending where for a specific age and gender in the region of your target will make it easier to decide where to put your ads spend. Try is out and see how you like it. Currently the map feature is only available in the United States, but there will be plans to release it elsewhere in the future.

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