Arizona Tile, a regional tile distributor with locations in several western states, came to Be Found Online looking to increase conversions and traffic to their website. They also had several other goals, including:
- Increase user engagement
- Increase brand awareness & thought leadership
- Boost website rank in search engine listings
- Generate qualified leads & sales
We met with Arizona Tile to discuss their online marketing concerns and evaluate the efforts they had made toward content marketing. After researching their competitors and looking into the behavior of Arizona Tile customers, we created a content plan designed to help both their B2B and B2C markets.
Our strategies to help Arizona Tile reach their goals included geo-targeted strategic keyword-rich content for a variety of content types. With this plan, Be Found Online boosted Arizona Tile’s organic search ranking, new site visitors, and brand awareness. We were also able to encourage conversions.
Through creating shareable landing pages, blog posts, social media posts and multi-media, we helped increase Arizona Tile’s reach and appeal to customers. We also found opportunities to share content beyond their site by reaching out to influential bloggers in order to garner guest-blogging opportunities. Be Found Online succeeded in meeting and, in some cases, exceeding this company’s needs.
By adding content marketing to Arizona Tile’s overall SEO strategy, Be Found Online successfully increased their site visits by 197% and increased their conversation rate to nearly 25% year over year. An impressive increase of 1700% for page one Organic Search Ranking was also achieved.