Case Studies | Analytics

Increasing Revenue and Market Share for Party City

The Challenge

Party City looked to Be Found Online to increase revenue and market share.

The Solution

Improving crawlability and technical fundamentals:

This pillar helps ensure the site’s content maintains maximum visibility in the eyes of the search engines with the goal of scalability and site growth

Optimizing key pages with targeted content:

Adding catchy, keyword-relevant content to key category pages to improve both user experience and increase relevance in the eyes of search engines

Google Analytics/revenue tracking:

Utilizing and improving our Google Analytics implementation to determine top opportunities for page optimization and increasing revenue.

The Results

Even with a steady decline overall in website conversion rates, Be Found Online’s SEO and paid search campaigns still out-performed the website’s direct traffic results.

  • 31.5% YOY increase in transactions
  • 27.7% YOY increase in revenue
  • -18.44% conversion rate

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