Case Studies | Analytics

Joy of Kosher – Increasing Organic Traffic

The Challenge

The primary objective of Joy of Kosher’s SEO engagement was to increase overall long-term organic traffic, particularly to the individual recipe pages.

The Solution

This goal was achieved by providing Joy of Kosher with the following:

  • A robust keyword strategy
  • Revitalized meta data
  • On-page recipe optimization
  • New content creation surrounding high-trafficked holiday keywords
  • Page layout optimization
  • Enhanced structured data markup
  • Detailed site architecture review and planning

Additional benefits included:

  • Improvement of overall long-term organic rankings
  • Enhanced desktop and mobile SERP appearance to obtain greater real estate and compete with prominent food magazine brands
  • Creation of new content to compete with prominent Jewish lifestyle sites

The Results

These charts from Google Analytics show the year-over-year increase in organic traffic during the full 2017 SEO engagement, as well as snippets from Passover and Rosh Hashanah, which benefited from targeted keyword research/optimization and additional content.

Google Analytics date range: 1/1/17-12/31/17 versus 1/1/16-12/31/16:

  • Organic sessions increased +63.19%
  • Organic users increased +92.29%
  • New organic users increased +96.44%

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Passover-focused Google Analytics date range: 3/1/17-4/30/17 versus 3/1/16-4/30/16:

  • Organic sessions increased +86.40%
  • Organic users increased +109.18%
  • New organic users increased +117.40%

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Rosh Hashanah-focused Google Analytics date range: 8/1/17-9/30/17 versus 8/1/16-9/30/16:

  • Organic sessions increased +100.36%
  • Organic users increased +139.77%
  • New organic users increased +162.60%

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