CRM & Data Science2018-08-15T17:31:10+00:00

ENHANCE INSIGHT AND POWER YOUR DATA THROUGH CRM AND DATA SCIENCE SERVICES

DEVELOP DEEPER CUSTOMER RELATIONSHIPS AND CONNECT WITH LEADS MORE EFFICIENTLY WITH BFO’S FULLY INTEGRATED CRM SERVICES

It’s not enough to have data. It’s all about how you use it. Data science and CRM integrations make it possible for brands to draw closer to their customers, build better loyalty programs and increase customer retention. Brands can understand the lead journey from first contact to customer, or where competitors have the edge. Data science and CRM services can transform communication between the brand and its audience from monodirectional messaging to a one-to-one conversation.

BFO’s CRM services and data science empower brands to leverage the powerful data contained in the CRMs and use it to create more authentic relationships with their audiences.

OUR PROCESS: EMPOWERING MARKETING AND SALES THROUGH DATA

Our entire process revolves around the idea that applied data is the only useful data, since it aligns with clear objectives that reflect movement toward business goals. We empower clients to identify key data points as KPIs, apply technology to collect the data, produce integrated reports for a comprehensive picture and optimize their sales and marketing efforts through applied analytics and integrations to win more business and support brand loyalty.

Identifying key data points. Common data points like clicks, conversions and revenue may reveal some of the picture, but often it doesn’t present the entire user experience. To understand the data that most matches the user experience, we begin by strategizing with our clients. This begins with a conversation about marketing and business goals. Once we have identified these, we can identify the most effective data points and align them as KPIs.

Technology. Marketing automation, tag management systems like Google Tag Manager and Tealium, and machine learning make it possible to collect and filter data to supply only the relevant data is delivered.

Reporting. CRM integrations with platforms like Google Analytics 360 Suite turn CRMs into marketing powerhouses. We help clients develop customized reporting to understand customer behavior, monitor traffic sources, track leads and refine communications between brand and user.

Technology Integrations. Success means admitting you’ve never “arrived.” This part of our process recognizes that as data reflects shifts in user trends or as business goals change, technology integrations with CRMs remains vital. This includes reporting tools like Google Analytics Premium, email marketing integrations and a range of CRM platforms.

SUPPORTING SERVICES

  • Sales enablement services
  • Custom Analytics integrations and business-centric measurement
  • Building audience-centric workflow and lead nurture streams
  • Customer dashboard reporting

YOUR RESULTS: EMPOWERED MARKETERS, SUCCESSFUL SALES TEAMS

Data science releases the potential of the data stored in websites, apps, analytics tools and CRMs. Marketers who can unify these sources and filter for the key data points get a competitive edge. They also gain foresight as data indicates shifts in trends long before the full impact is known in the market.

The opportunity for bigger results grows as data get even more aggregated through system integrations, which is why BFO offers a suite of inbound marketing services. For example, a CRM and email marketing integration can connect marketers more efficiently with users. Of course, data science can extract a unique form of invaluable data and build an unstoppable relationship between marketing and sales.

Data extracted, connected and used by a CRM helps marketers support sales teams with better qualified leads through sales feedback. Sales, in turn, provides marketers data only available through face-to-face interactions. This improves customer relationships, brand image and awareness, and drives revenue.

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THOUGHT LEADERSHIP

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