ENHANCE BRAND CAMPAIGNS WITH DIGITAL DISPLAY ADVERTISING SERVICES
BFO’S DISPLAY ADVERTISING SERVICES USE EYE-POPPING GRAPHICS TO CAPTURE ATTENTION AND BOOST WIDER BRAND CAMPAIGNS
Display ads provide marketers with an effective and multi-purpose paid media tool. On their own, they attract attention and feed landing pages. Integrate them with search advertising or paid search campaigns to stay in front of your audience and enhance user awareness from first contact to conversion.
The evolution of display advertising beyond the single conversion offers new ways to engage users, grow the customer base and keep the attention of current customers. The emphasis on graphics enables brands to connect with an audience in a unique way. Analytics powers understanding and insight. With so many different elements, display ads require a team. Our Be Found® display advertising services provide that team.
OUR PROCESS: CUSTOMIZED STRATEGIES TO MEET YOUR GOALS
Every brand has unique goals. BFO has developed a process that allows us to deliver customized strategies aligned with those goals. It involves five steps: Audit, Plan, Perform, Analyze and Report. Then we repeat the process to ensure continued success.
In our experience, the best insights come from a unified marketing strategy that combines data, analytics and campaign management. In many cases, display advertising is one element of a larger campaign. This guarantees consistent brand messaging across all search and ad platforms.
Our display advertising services team leverages a variety of tools to maximize each ad’s effectiveness. These include the use of dynamic display ads, programmatic display buying, retargeting display campaigns and display network buys. We use data from paid search and paid social campaigns to further segment audiences for more personalized and targeted ads.
The team employs integrated display, search and distribution analytics tools to collect and unify data for easy-to-understand reporting. Our analysts look beyond display ad click-through-rate to deliver clients deeper insight into their audience. Conversions remain important. But we also look to attribution reporting to understand the impact of ads on campaigns and marketing goals.
We aim to provide clients with reports containing clear, useful data that paints a picture of the user experience along the entire journey. These reports offer actionable recommendations and simplify decision-making to ensure a seamless user experience.
YOUR RESULTS: INCREASED CONVERSIONS AND GREATER INSIGHT
BFO’s display advertising services team delivers clients beautiful display ads, clear reporting and data that makes results predictable. Clients also understand better how their display ads affect other elements of the campaign and the customer journey through attribution reporting. Clients gain invaluable data into where and when conversions are most likely to occur. The ability to track user views and activity on display ads makes it possible to create a real ROI for ad spend.
Display ads may convert. They may not. But as a visual ad, they engage users in a unique way not possible with banner ads, paid search ads, or social ads. This special engagement can add a powerful way to connect with some users during a wider brand campaign. It can also deliver deep insight into audience likes and dislikes, informing decision-making and creating more marketing wins. We will help you Be Found. Be Relevant. Online.® with our innovative display advertising solutions.