At Be Found Online, our years of experience working with educational institutions have taught us a very important lesson: student recruitment needs vary greatly from school to school. We embrace the challenge of identifying, understanding, and engaging with your ideal students, and we take pride in helping your leads grow into increased enrollment numbers.
It’s All About Lead Quality –Many agencies approach .EDU marketing to drive down CPLs, without knowledge of lead quality. At BFO, we understand that students—not just leads—are the most important outcome of your marketing campaigns.
Attribution Matters – Understanding first click and last click sources and the touchpoints in-between is important because the .EDU decision journey is a long one. The BFO team recognizes that decisions are not made overnight, or even within the quarter.