CREATE A SUCCESSFUL HIGHER EDUCATION
DIGITAL MARKETING STRATEGY
Higher education institutions are centers of knowledge where students can learn what they wish and improve their lives, but how can these schools reach prospective students and provide the information they need to enroll? Learn how to create a comprehensive higher education digital marketing strategy from buyer persona development to tracking student enrollment conversions.
BRING STUDENTS TO THE CLASSROOM AND YOUR WEBSITE
Prospective students are eager to learn not only about the new skills they are pursuing but also about your higher education institution. This means understanding student digital behavior from the first site visit to enrollment conversions are key to creating success all the way through the digital marketing funnel.
You must reach students with what your institution has to offer to increase awareness, help them learn what sets your programs apart from the rest, and provide them with opportunities to engage with that information to eventually enroll. Your digital marketing efforts may not see a quick turnaround, but when you stick with the program, the data and insights you gain will help guide your planning for semesters to come.
BFO helps higher education institutions understand what creates interest at the top of the funnel and guides you through the data to find actionable information leading to conversions, no matter how broad the audience. Our higher education data specialists ensure all the pieces of your digital marketing program work cohesively to create student interest that leads to enrollment.
Want to ramp up your higher education digital marketing strategies?
BFO’S EDUCATION ON HIGHER EDUCATION MARKETING.
Analytics and data are at the core of creating a successful higher education digital marketing plan. See how BFO has used data to boost awareness and conversions for national institutions.
126% INCREASE IN UNIQUE VISITOR SESSIONS
Sometimes, bringing higher education digital marketing up to speed means overhauling an entire website. See how BFO put in the dedicated work to create impact across the board.
36% AVERAGE YOY ORGANIC TRAFFIC IMPROVEMENT
The first step of any digital marketing journey is creating awareness. Learn how BFO refreshed the institution’s SEO strategy during a site transition resulting in consistent multi-school organic traffic increases year-over-year.
CREATING STRATEGIC PAID STRATEGIES
As a marketer, you’ve probably explored paid search and display advertising, but what’s the difference and how does it affect your marketing efforts? BFO’s Scott Diebel explains the benefits for your higher education institution.
BRING NEW STUDENTS TO YOUR SITE WITH BFO
“Be Found Online did phenomenal work regarding SEO. I have a level of confidence in the underlying build quality of our website, which wasn’t present before working with Be Found Online.”
– Digital Marketing Manager at a Non-Profit Graduate School
DIGITAL MARKETING SERVICES
Over the years, BFO has helped higher education digital marketing programs increase brand awareness and site conversions across the country. Learn how we can help you do the same.
Our strong suit lies in paid media, ensuring your school’s name and website are seen on the right screens. BFO knows where to spend your marketing dollars on advertising and helps you create ROI you can track semester-over-semester.
The combination of SEO and paid media is stronger together than either tool is alone. BFO’s SEO tactics in higher education digital marketing increase your website’s visibility to prospective students seeking degrees from prestigious institutions.
Data is at the heart of everything BFO does. We specialize in helping higher education institutions see impactful data from first interaction to conversion, and understand how to use data to increase future conversions.