Email Marketing2018-08-15T17:31:20+00:00

MAKE EMAIL PROFITABLE WITH END-TO-END EMAIL MARKETING SERVICES

WHETHER IT’S ONE FACET OR A FULLY INTEGRATED MARKETING AUTOMATION SOLUTION, OUR EMAIL MARKETING SERVICES HAVE YOU COVERED

Thinking about starting an email marketing campaign? Or maybe you’d like to increase open rate, boost click-throughs and analyze campaign response faster to drive revenues, brand awareness and customer retention? No matter your goal, our email marketing services team can help you plan, create, send and analyze individual campaigns. Or, we can help you understand, through attribution analytics, the contribution of email marketing to your mobile, local, app or global marketing goals.

We employ a proven process that leverages marketing automation tools, list segmentation and campaign analytics to produce better results with each newsletter, promotion, or workflow. This strategic approach provides you with clear results that demonstrate the value of the effort to every aspect of your organization.

OUR PROCESS: USING EMAIL MARKETING TO ACHIEVE BUSINESS GOALS

Every BFO client receives customized email marketing solutions that unite strategy with technology and analytics. After identifying your overarching business goals, we create and execute an email marketing strategy that includes marketing automation setup and proper analytics tool implementation, plus easy-to-understand reporting that delivers the data and insight needed to optimize for better results.

To achieve your strategic goals, our email marketing services include:

Tactics to increase sign-ups. We work with you to implement creative ways to get users to sign up, including web site plugins, web forms, landing pages, promotional giveaways and more.

List segmentation. Segmented lists allow for more personalized marketing messages which earn higher open rates, click throughs and sales.

Content and creative. Strong copy and catchy graphics engage better, persuade a user to act on the CTA and make emails memorable. Our content team can also help develop article content for links, landing pages and, of course, email content.

Marketing automation. Our team can recommend platforms or work with the ones you use.

Campaign analytics. You’ll track response and see your data in a new way. We leverage email marketing automation tools as well as premium analytics and attribution tools like the Google Analytics 360 Suite to understand email results as part the overall brand marketing effort.

These tools, combined with our strategy, support every email marketing effort: newsletters, event invitations, product updates, social media sends, co-marketing, dedicated sends, transactional emails, internal updates and autoresponders.

SUPPORTING SERVICES

  • Email template design
  • Email reporting and performance analysis (conversion rate, open rate, bounce rate and click throughs)
  • Building workflow and lead nurture streams
  • Thank you page development
  • Asset and content development

YOUR RESULTS: EMAILS THAT PRODUCE A BIG RESPONSE

Clients enjoy results in two forms: standard metrics and brand benefits. Higher open-rates, lower bounce-rates, more sign-ups, click-throughs and conversions, and revenue boosts are standard metrics that can be easily tracked. These results are awesome, but only represent immediate outcomes.

Brand benefits from our Be Found® email marketing services lead to increases in all the standard email metrics, plus benefit the entire marketing effort. These include:

– More knowledge of user preferences, leading to the high response producing email content and thus moving leads further down the funnel.

– An understanding of how email impacts other marketing efforts; after all, the real impact of email can be elusive. An email doesn’t need to be opened to produce revenue and conversions. It might inspire a user to visit a website, app or store without ever getting opened.

– A new, flexible tool for both on- and off-line sales. With our attribution analytics, you’ll see new ways to leverage email to achieve brand goals like revenue, foot traffic, greater app use or really, whatever your goals happen to be!

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THOUGHT LEADERSHIP

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