At Internet Summit 2014, our President and Chief Search Artist Dan Golden delivered his talk on Multi-Channel Attribution and the Digital Media Food Pyramid to a packed room. On Thursday, January 15th, Be Found Online will be hosting a more in-depth discussion—and you are welcome to join us by registering today! Dan will dig deeper into the topic and answer all your burning questions about multi-channel attribution and how to effectively plan your digital marketing budget for 2015.
In this interactive session, Dan will discuss the best approaches to implementing a practical, balanced, and effective digital strategy built for success in the evolving online marketing landscape of 2015 and beyond.
Attend our event and learn:
- What questions to ask while building your 2015 media plan
- How much to invest in mobile
- How to strike a balance between search and display ads
- How to prioritize & when to shift tactics
- About the importance of demand capture campaigns
During the networking reception following Dan’s presentation and a Q&A session, enjoy snacks, and refreshments. Connect with other bright and talented members of the Chicago digital marketing community and make some new friends, too!
Interested in learning more about the Digital Media Food Pyramid and getting the chance to network? Register now to attend the Marketing Meetup at Be Found Online on Thursday, January 15th!