Whether or not we’d like to admit it, we’re all tied to our devices. Our technological world continues to become smaller and smaller as innovations continue to make life easier. In fact, Google conducted a study of multi-device consumers in September and found “over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics”.
With consumers more on the go than ever before, marketers need a way to keep up with tracking accurate conversions, not just on one device, but multiple devices. What counts as a conversion? Well, let’s break that out!
A conversion can be:
- A visit to a store
- A phone call
- An app download
- A website sale
- A purchase made after researching from various devices (Phone, Tablet, Desktop)
You may be wondering how this effects your marketing spend, well, that’s where we can help. We’re having a webinar with Google on December 11th and would love for you to join us as we explain to you what it all means and how you can plan for multi-device conversion tracking for 2014. Make sure you sign up right away to also enter for your chance to win 1 of 5 Chromecasts!