UNLEASH THE FULL POTENTIAL OF YOUR DATA WITH A GOOGLE ANALYTICS AUDIT
ENHANCE THE USER EXPERIENCE. BOOST CONVERSION RATES. ACCELERATE THE SPEED OF YOUR DIGITAL MARKETING RESULTS.
A Google Analytics audit identifies why users click away. It isolates KPI data for analysis. It uncovers new ways to connect with customers and often finds new revenue and profit opportunities.
All of these elements can be found in your website data. Google Analytics can be a powerful tool to extract it, but a lot of its benefits depend on the version used and a site’s daily traffic.
Google Analytics comes in a free and a premium version, each with its own unique features. For example, the free version samples data at 500,000 sessions per day, meaning it takes a small amount of data and extrapolates the rest, which can lead to inaccuracies. On the other hand, Google Analytics 360 has seemingly unlimited data that our experts can help you wield in order to make the best decisions about your user journey..
Guarantee data accuracy with a Google Analytics audit and ensure you have an accurate picture of your user so you can maximize conversions and campaigns.
OUR PROCESS: POWERFUL ANALYTICS TOOLS FOR MAXIMUM INSIGHT
Every Google Analytics audit consists of three parts: a technical analysis, a review of the user interface and an evaluation of the alignment of current KPIs against marketing and company goals.
The technical analysis identifies any problem areas of the site which might disrupt the user experience or limit data collection. We also seek to understand how users engage with a site. Although the Google Analytics audit focuses on the single platform, we leverage additional tools for greater insight like Kissmetrics and Clicky to guarantee a full picture of the site and ensure data accuracy.
The user interface review looks at elements like page speed, but also applies human evaluation. Our team uses your site to take time to find any possible points where a user might click away as a means of comparing this to the Google Analytics data. This includes a search for obvious issues like an unknown 404 or 301 redirect errors.
The evaluation of KPIs to goals is done to confirm the data collected provides the best measure of progress toward goals.
The timeframe for an analytics audit can run a few days to a month or possibly longer to gather all of the data needed. Ultimately, the duration of an audit depends on the size and breadth of a website, or segment of website that will be audited. At the end of the audit, a clear, simple report will be prepared that will share the data and tell the story of your user’s journey.
Results from the audit guide recommendations for any opportunities for improvement, such as how to improve a web page’s conversion funnel, or technical site adjustments to enhance data collection or improve the user experience. Finally, our team will recommend analytics tools and reports to guarantee your get the data to connect with users in a more personal and effective way.
YOUR RESULTS: DATA THAT CONNECTS YOU AND YOUR USER
The outcome of the Google Analytics audit is a clear understanding of the data delivered by the platform, level of accuracy and opportunities to get more from the platform. The reports and recommendations will offer ways to use it to make every webpage a highly valued asset that can connect your brand more personally with every user.
Other revelations may include the need for additional tools to unite data for a complete picture of the user experience. In some cases, brands will uncover the need to upgrade from the free version of Google Analytics to Google Analytics 360 based on large traffic volumes and frequent data sampling. In other instances, conversion rate optimization services may be recommended to ensure every page of your site is performing at its best.
Regardless of the platform, the audit will provide two benefits: a clear picture of the user experience and how to leverage your data to make your site even more user-friendly. The data gathered by Google Analytics is simply a reflection of user behavior. A Google Analytics audit ensures you continue to get the best data as a means of enhancing the user experience, which will translate into greater brand recognition, bigger revenues and even more ambitious goals. Learn more about our full Be Found® suite of analytics-related offerings to make your data work for you.