B2B Marketer’s Guide


Whatever your B2B goals are—brand awareness, e-commerce, engagement, customer relationships, reputation management or referrals—with the average user spending an hour or more per day on Facebook, it’s time to get serious and take advantage of all that Facebook marketing can do for you and your business.

The line between business and personal has blurred; at the end of the day – we mean that literally – decision-makers are scrolling through their Facebook feeds, not paying attention to whatever is on the TV. Go where they go. The time has come to invest in Facebook.


Table of Contents


Chapter 1

The Facebook B2B opportunity

Chapter 2

Social marketing success starts with data

Chapter 3

4 strategic ways B2B companies use Facebook

Chapter 4

Targeted audiences u0026amp; ABM

Chapter 5

Creative ideas for Facebook marketing

Chapter 6

Is it too late to get started?

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More about BFO

Be Found Online is an international digital marketing agency with offices in Chicago, London and Singapore. Founded in 2009, Be Found Online has experienced tremendous success and growth, now offering a full suite of B2B and B2C digital marketing solutions.