Landing Page Development
INCREASE CONVERSIONS WITH A HOLISTIC APPROACH TO LANDING PAGE DEVELOPMENT THAT IS SO THOROUGH, IT’S LIKE YOUR CUSTOMER WRITES THE PAGE
Some users who reach your landing pages can’t enter their information fast enough. Some may need or want a little boost before they commit. Maximum conversions in the first two groups rely on a user-centric landing page development strategy integrated into your overall search marketing effort.
Through data, your customers tell you exactly what they like, what they want and what motivates them to take action. They literally create the seamless customer journey from first contact to final CTA for you! When the data is telling you, ‘Yes!’, big results follow.
Our process simplifies landing page development by basing it in data from the users to maximize conversions and support campaign targets, marketing objectives and wider company goals.
OUR PROCESS: BASING DECISIONS IN GOALS, USER EXPECTATIONS & DATA
Three elements define our approach to landing page development, design and optimization: your business goals, your users’ expectations and your data.
Your goals determine how landing pages will look in the wider scope of your marketing efforts. As a result, every client receives customized landing page recommendations.
The next step of the process focuses on your user. Conversion rate optimization is only one factor we look at it. We also look at content, images, overall design and CTAs. All of these must meet the user’s expectation that flows from the first message they receive to the final interaction.
The final element of the process involves analyzing your data. We apply analytics to develop and design landing pages, but also to inform future landing page updates based on shifts in customer trends and company goals. Your landing pages should never sit static. They should be as dynamic as your users that enter them.
Every BFO client knows they can expect a well-defined methodology and transparent process. This ensures open communication and guarantees clearly-defined roles that build a strong agency-client partnership.
YOUR RESULTS: CONVERTING THE RIGHT KIND OF LEADS
Most people who make their way to your landing pages want to submit their data and continue or complete the customer journey. Generic landing pages fed from multiple ads won’t do it. These pages often drive users away and unnaturally decrease results.
Give your users what they want and they’ll reward you with conversions. What do they want? A message on every landing page that speaks to their experience and meets the expectation set by the previous PPC ad, social ad or website post.
BFO’s integrated approach to landing page development and inbound marketing as a whole applies a strategic user-centric and data-driven process that boosts conversions, meets marketing objectives and achieves your business goals.