STRATEGIC LEAD GENERATION MARKETING SERVICES BACKED BY DATA
NURTURE LEADS AND BOOST CONVERSION WITH A UNIQUE STRATEGY THAT UNIFIES ANALYTICS AND COMPELLING CONTENT
Continuity creates conversions. Great SEM, SEO and paid social can increase impressions and establish first contact, but inadequate lead nurturing can soften conversions. A great nurturing program may guide a high percentage of leads through to conversion, but fail to qualify or only produce weak traffic that can leave sales starving.
Our lead generation marketing services support the entire conversion path from first impression to conversion. Our search, content and marketing automation experts collaborate and consistently analyze and optimize the entire conversion path. This attracts higher quality leads, creates a more personalized experience for every prospect and continues the engagement at every step of the lead lifecycle through the funnel.
OUR PROCESS: LEAD GENERATION SERVICES THAT PERSONALIZE THE USER JOURNEY
The LeadGen 360 process features four steps: Define, Attract, Nurture, Analyze.
Define. In this first step, our team asks two questions. What are your company goals? and, Who is your ideal client? This order is vital, as your company goals directly impact the definition of your ideal client. The definition of the ideal client involves more than demographic information, which would include details such as company title for the B2B market. Definitions in this step identify social sites where we might meet them, ie. LinkedIn, Twitter or Facebook, SEO keywords they could use, and content that will most appeal to them.
Attract. This step leverages tools and content. Tools include paid search, display ads, paid social, programmatic and SEO as well as analytics tools like Google Analytics Suite 360. The analytics tools give us insight into when and where best to connect with the target audience. The paid media and organic search put you in front of the audience when they search for what you offer. Our content team can also play a significant role at this stage in the creation of compelling content for ads and for distribution through influencers and other channels.
Nurture. At this stage, we leverage email marketing, remarketing campaigns, programmatic buying and marketing automation to remain in communication with the lead. The nurture phase serves to distinguish subscribers and low-quality leads from those leads that fit your ideal client profile. Downloads in the form of ebooks, white papers and case studies offer ways to identify high-quality leads. This stage ends with the final conversion of the targeted lead.
Analyze. As search and user trends constantly evolve, so too must every lead generation effort. The BFO team consistently analyzes and optimizes every detail of the lead life cycle. This part of our lead generation services provides clients with a detailed understanding of the users’ entire conversion path and ensure consistent results.
YOUR RESULTS: AN ACTIVE FUNNEL FULL OF HIGH-QUALITY LEADS
The Lead Gen 360 strategy does more than produce leads. It reveals where to find leads who match your ideal client profile. And it supplies data, through the analytics and marketing automation tools, that tells us what our ideal clients most want in the form of content and communication. This information improves search, ad and content optimization to reduce cost per acquisition, a metric that evaluates lead cost against the long-term lead value.
End-to-end lead generation services offer consistent messaging, unified metrics and a way to attract, engage and connect with high-quality leads in a more personal way. The end result? A funnel full of high-quality leads and an excellent customer experience.