INTERNET MARKETING STRATEGY TRUSTED BY GLOBAL BRANDS
OUR UNIQUE ONLINE MARKETING STRATEGY ALIGNS BRANDS FOR LOCAL AND GLOBAL SUCCESS.
“Internet marketing strategy” is a phrase that’s used a lot by digital marketers and consultants. In our experience, we’ve found “strategy” often gets confused with “tactics.” Don’t get us wrong, we believe in tactics. They’re vital to achieve small successes. But big campaign, marketing and business successes require strategy.
BFO’s online marketing consulting process guarantees strategy. It involves listening and asking questions. It provides for the alignment of goals, objectives and priorities. It implements a methodical process of preparation, planning and analysis, and fosters open communication for transparency and trust between us and our client.
The immediate result is a well-planned strategy, fueled by data and insight and powered by tactical expertise. Marketing results include: a repeatable process that “learns” and brings marketers closer to their audience and customers, goal achievement and confidence in the setting of new and bigger goals.
OUR PROCESS: MAKING AN ONLINE MARKETING STRATEGY SIMPLE.
Simplicity defines the Be Found® strategy. It’s an involved process, but a lot like filling in the blanks. Except that at the end of the process, each client has a highly detailed and totally customized online marketing strategy. It’s a five-step process.
Step #1: Goals. We begin with a discussion of client goals. Campaign and marketing goals are important, but a successful strategy requires complete alignment of all goals. This includes company goals, too.
Step #2: Objectives. In this step, our conversation will center around how we will measure success.
Step #3: Opportunities. At this stage, we want to talk about the tools and tactics that can be used to attain the defined objectives. These could include SEO, website redesign, social media advertising or a man in a chicken suit standing on the corner passing out coupons. In full disclosure, some of these services and tools we provide; others we do not (ie., man standing in chicken suit).
Step #4. Prioritization. Some objectives can be attained quickly while others may require long-term expectations. At this point, goals return to the conversation as we prioritize what makes the most sense to pursue first. For example, do you need immediate revenue? If so, a strategy focused on capturing low-hanging fruit may make the most sense.
Step #5. Outputs. Here we define the specific metrics and data we will use to track, monitor and gauge success.
With the conclusion of these five steps, we will build you a fully customized online marketing strategy. In some cases, site audits may be needed to gather data to inform our understanding of the current situation.
YOUR RESULTS: A WELL-DEFINED STRATEGY TARGETING UNLIMITED OPPORTUNITY
The first result every client enjoys is a clear, well-defined online marketing strategy.
It paints a clear picture of the work needed and predicts outcomes. It makes unlimited opportunity possible by defining a method of constant process improvement.
Some clients choose to do most of the work themselves; they simply want direction. Some partner with us to take advantage of our tools, agency partnerships and digital marketing expertise. Some clients ask us to do it all.
Regardless of our involvement, our consulting will position your brand for incredible – and predictable – success. Our process puts the mechanisms in place to make it a reality. Our success with global brands at the mobile, local and global levels tell us it works.