Ben Hocking is BFO’s resident SEO Director, which means he does a little bit of everything. He has a B.S. in Creative Writing & Journalism.
Having been in the digital marketing industry for 5 years, Ben has become a great problem-solver and enjoys driving real results for his clients. He also loves trying new things and taking on new challenges, both at work and in his personal life. Ben especially enjoys experiencing everything Chicago has to offer.
“I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. ‘Tis the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.” – Thomas Paine
Ben's Recent Insights ▼
Keyword Intent: Why It Matters for SEO & How to Do It Right
Despite what you may have heard, targeting keywords is still important for any SEO initiative. Although Google and other search engines are moving well past the placement of a keyword […]Read More
Have Questions About Using a New URL When Making a Site Transition?
Migrating your website for a new launch can be a time-consuming task to undertake. To keep the process efficient and stress-free, we’ve outlined a few common questions along with our […]Read More
Accelerated Mobile Pages – What Are They & What Do They Mean for SEO
WHAT EXACTLY ARE ACCELERATED MOBILE PAGES? Accelerated Mobile Pages (AMPs) are separate, stripped-down versions of traditional HTML pages, using a condensed markup language appropriately named AMP HTML. AMPs were officially […]Read More
View All Ben's Insights
How to Leverage Top-Notch B2B Content
In the B2B marketing space, creating quality content can seem like a resource strain, continuously being thrown to the back burner for more pressing, time-sensitive projects. The truth is […]Read More
Top 5 SEO Considerations For Building & Migrating A New Site From A Subdomain
While developing and launching a new website (and simultaneously maintaining your current site) you don’t necessarily have to take a hit on your natural search presence. Follow these top-five tips […]Read More