Erica joined BFO after working at a variety of companies ranging from startups to Fortune 100s. With 10+ years of digital marketing experience, she specializes in paid search and has experience in many different verticals but most prominently travel and hospitality, auto, and retail. As our Director of Product Strategy, Erica oversees the management of our Paid Media, Organic Search, and Analytics products and helps foster the development of digital strategy for our clients.
In her free time, Erica enjoys cheering on the MSU Spartans as she earned her bachelor’s and master’s degrees in advertising at Michigan State University. Her other interests include the state of Michigan, antiques, puppies, and parallel parking.