Ira Lacroix

Ira Lacroix

VP, Sales

Connect with Ira

Coming to BFO as VP of Sales, Ira brings a wealth of experience in sales, team building, and revenue growth. Through consistent client-first methodology, focusing on relationship building, he has been instrumental in growing several organizations. With over 10+ years inside of agencies, primarily in the digital space, and nearly two decades total in sales and marketing, Ira’s background is rooted in the consultative approach to sales.

He attributes his approach to problem solving to growing up in Rural Ontario, where persistence and creativity is often the only way to see an issue resolved. However, experience has also taught him that perfection is too often the enemy of great. This attitude is applied both professionally, and personally – especially when Ira is pursuing his favourite pastime of working on, or riding motorcycles. When not wrenching, riding, or working, Ira’s time is spent with his 3 kids, most often running wild in the forests and open spaces of the Canadian country-side.