Jackie Weber is BFO’s talented Content Director. Having worked in the traditional marketing and publishing field for years, Jackie’s move into digital marketing and content management was a natural progression. With 10+ years of experience in the industry, she’s known for delivering helpful, friendly content advice that meets the goals of her clients. Twitter geek is also a badge she wears proudly.
Outside of work, Jackie is passionate about travel and loves being outdoors, especially near water. On a perfect Saturday she might be fishing, camping, or enjoying some time at the beach with family, friends and her sweet puppy Daisy. You may also find her exploring the wilds for Florida with camera in hand.
“Happiness lies in the joy of achievement and the thrill of creative effort.” – Franklin D. Roosevelt
Jackie's Recent Insights ▼
4 Tactics for Beating Writer’s Block
For a subject matter expert, SME, who is a reluctant writer, few words induce more terror than these: “We need your blog post by tomorrow.” Even though many of us […]Read More
Unlock the Power of LinkedIn for Your Business
LinkedIn has more than half a billion members worldwide. Recruiters love it. HR pros mine it. Job applicants tend their profiles with care. Even though many executives have LinkedIn profiles, […]Read More
How to Build a Great Team of Content Writers
Today, content is the core of every marketing strategy, which means that having a reliable team of writers is critical to your success (and your sanity). It can take a […]Read More
View All Jackie's Insights
Do Happy Employees Drive Results?
What Role Does Positive Work Culture Play in Driving Results? I have been reading Walter Isaacson’s excellent biography of Steve Jobs and thinking a little about the connection between work […]Read More
What are the benefits of a content creation agency over a freelance writer?
Question for the Expert: What are the benefits of a content creation agency over a freelance writer? Answer from the Expert: So, you’ve decided you want outside help with your […]Read More
How do I create content for a global internet marketing program?
Question for the Expert: How do I create content for a global internet marketing program? Answer from the Expert: Writing any content – internet or print – for global marketing […]Read More
7 Essential Strategies for Your 2017 Content Marketing Plan
I’m not really one for bold declarations, but here we go…In 2017 content marketing will determine the level of success for every digital marketing campaign. Ok, I said it. Let’s […]Read More
3 Steps to Successful Lead Generation Through Content Marketing
I’m often asked what the best type of lead generation through content marketing. My response is always the same. The one that works. According to recent surveys by the Content […]Read More
Content Marketing World 2014
Hot on the heels of Content Marketing World 2014, we’re already looking forward to next year’s event. Content Marketing World is the largest content events on the planet, and […]Read More
Content Marketing Lessons Learnt From Twinkies
“Hi, my name is Jackie, and I love Twinkies,” were my first words at the local chapter of Twinkie Eaters Anonymous (TEA), a group that met clandestinely every week during […]Read More
4 Myths about Content Marketing
Mark Twain once said, “It’s not what you don’t know that gets you in to trouble, it’s what you know for sure that just ain’t true.” Trouble is ahead for […]Read More
5 Hurdles to Business Blogging Success
You started it, put it away, pulled it out again a couple of months later, then got distracted – again. The “it” I’m talking about is your company’s blog, and […]Read More
LIFE and Lindsey Stone: Lessons in Online Reputation Management
A few weeks ago, 30-year-old Massachusetts native Lindsey Stone accompanied a group of 40 disabled adults on a trip to Washington, DC, as part of her job as a case manager for […]Read More
Online Reputation Disaster for Giannino in Dubai: Five Takeaways
The cost of opening a new fine dining restaurant like Giannino at the exclusive Meyden Beach Club in Dubai is unimaginable. After all, the restaurant is an offshoot of a […]Read More