Steve Kozma originally set out to become a high school Latin teacher, but after taking a temp position in analytics, he knew he’d found his niche. 4.5 years later, he’s BFO’s Analytics Director and he’s great at sifting through data to find solutions to his clients’ problems.
Steve has a B.A. in Classical Languages and a minor in Physics and Astronomy, so it’s no surprise that he’s passionate about Latin, cosmology, and astronomy. He’s also a fan of photography, watching movies, and spending time with his wife and family.
“STVLTVM EST TIMERE QVOD VITARE NON POTES.” (“It is foolish to fear what you are unable to change.”) – Publilius Syrus
Steve's Recent Insights ▼
Get More from Your Data with the Analytics 360 Update
Google has just announced the coming release of four analytics updates. According to Google, these updates are designed to provide businesses of all sizes the ability to get more from […]Read More
Drive Ecommerce Revenue with Analytics 360
Previous posts in this series have looked at how Analytics 360, or A360, provides “High Definition” data for the clearest picture of online user activity and enhances DoubleClick campaigns. In […]Read More
Increase Display Advertising ROI Using DoubleClick Integration with Analytics 360
In a previous post, I covered how Analytics 360 creates a high definition picture that informs both digital and traditional marketing efforts. In this article, we’ll look at how it […]Read More
View All Steve's Insights
Use High Definition Data to Unify Campaigns For Higher Conversion and Better ROI
As marketers, we want as much data as possible. The more we have, the better our results (conversions). The best data is the complete, pure, unfiltered data that paints a […]Read More
How do I weight different channels when setting up attribution modeling?
Question for the Expert: How do I weight different channels when setting up attribution modeling? Answer from the Expert: Attribution weighting can be a tricky thing–like choosing paper or plastic. […]Read More
Google Analytics Standard vs. 360: When Should Your Business Make the Switch?Read More
Conversion Rate Optimization – Spend Less to Convert Users
You Don’t Have to Spend Money to Make Money “You can lead a horse to water, but you can’t make him drink.” Most people hear that and think, “You’re right. […]Read More
Be Found Online is the Newest Google Analytics Certified Partner
If you are familiar with Be Found Online, then you are familiar with our affinity for four-letter words. And today we are excited to announce four new letters to our […]Read More
Unlocking the Power of Google Analytics with Click Intelligence™
Don’t Worry, We Saw that Drop in Yahoo Organic Traffic, too!
You may have noticed a recent plunge in traffic coming to your website through Yahoo organic search. It seems alarming at first, but there’s a reason why Google Analytics has […]Read More