EARN BIGGER CONVERSIONS WITH BFO’S USER EXPERIENCE CONSULTANT SERVICES
UNDERSTAND YOUR BRAND’S ONLINE UX AND HOW TO ENHANCE IT TO DELIVER A PREMIUM USER EXPERIENCE
Back clicks, failed conversions and abandoned carts only tell a small part of the story. These and other metrics reveal user behavior in a single moment. You can leverage this data to create small gains, but you can also put them all together to gain insight into a much bigger story…the story of the overall user experience.
“Stepping back” to review the entire user experience can be difficult. After all, your teams built the site, its navigation and its flow. It’s not that you and your team aren’t willing to make changes. It’s just hard to gain an outside perspective from the inside.
As a user experience consultant, BFO brings that outside perspective through a process that includes examining the site from an overarching organic media perspective, using “heat map” analysis, performing usability testing and making recommendations based on a variety qualitative & quantitative data points. In the end, we ensure that you are delivering your users a premium user experience.
OUR PROCESS: TO EXPERIENCE YOUR BRAND FROM YOUR USERS’ EYES
Marketing analytics paints a picture of the user experience, but you can’t tell the entire story without the users themselves. BFO’s UX consulting combines the quantitative data aggregated on your site with the qualitative data provided by your users to gain a three-dimensional understanding of how your users experience your site. We then provide recommendations on ways to create a seamless user flow, encourage greater brand loyalty, drive conversions and uncover new opportunities.
The process includes four key components: a subjective analysis, a quantitative analysis, a user analysis and an attribution analysis.
The attribution analysis provides detailed data of how users reach the site, web pages and landing pages. We look at social channels like Twitter and Facebook. We evaluate SEM ads and display ad on-ramps. We even look at offline channels including print, TV or radio. This ultimately helps us understand who your user is, and from there, we are better able to build user personas based in data.
Quantitative analysis includes using a “heat map” to better understand the areas in which your user is focusing. From the data, we are able to extract an idea of the user flow throughout the site, key drop-off points and areas that may be causing your user confusion.
In the subjective analysis, we use your site just as your users would. We use on-ramps to the site to evaluate content continuity and find potential technical issues. Our team also explores your site for violations of UX design principles, such as ease of use, efficiency and appeal.
The user analysis comes from two different angles. On one side, we look at the quantitative data, leveraging data software to gain an understanding of the actions users take on your site, where their gaze lingers and the points which lead to drop-offs. On the other side, we look at qualitative data. We use a variety of techniques, such as user testing, interviews and surveys to better understand the “why” behind the actions. This shows us what your users like and where drop-offs might exist. We take this data and compare it to our team’s subjective experience.
The combination of these four analyses allow us to report on user behavior and uncover key points across your website. We then assemble a full report with recommendations on necessary design and technical fixes.
YOUR RESULTS: HAPPY USERS, NEW OPPORTUNITIES
User feedback ranks as the top source of data. Unfortunately, most users won’t give you feedback, they’ll just click away. UX consultant services solve this problem by providing real third-party feedback you can take and turn into immediate results in the form of more downloads, purchases or increased conversions in whatever way you see fit.
It resolves navigation issues. It eliminates technical issues and content inconsistencies that disrupt the user movement on a site and through a marketing funnel. Eliminate these and user response increases. We help your users move smoothly along the funnel toward your ultimate goal – a purchase. Every new customer reflects a happy user and a successful user journey.