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UNCOVERING HIDDEN STRATEGIES FOR SUCCESSFUL MOBILE APP PROMOTION

On Demand Webcast

In this webinar you will learn:
  • Mobile app trends to watch for in 2017
  • Essential strategies for successful app marketing
  • Steps for building your mobile app promotion plan
  • Proven techniques for app measurement & optimization

Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app.

In this webinar, Dan Golden, President of BFO, and Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities and app store optimization and promotion.
 
Watch this on-demand webcast to uncover the true meaning behind the new buzzword, “Apptimization.”

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Dan Golden, President & Chief Search Artist

BFO (Be Found Online)

Dan has led the BFO team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Voted one of the best places to work in Chicago, BFO is one of the fastest growing digital marketing agencies in the Midwest, with 4 consecutive years on the Inc. 5000 list.

When he’s not in the office, Dan can be found walking around his neighborhood, pushing his toddler in a stroller and enjoying quality time with his family. Dan also guest lectures on Digital Media at DePaul University. He’s passionate about music and plays guitar and ukulele. At the end of the day, Dan believes it’s all about making a difference, saying that “When coming into work, it’s not about simply showing up, delivering a report and getting paid. Whatever it is you’re doing, kick ass at it and do the best work you can.”

Merove Heifetz, Director of SEO & Digital Strategy

Acceleration Partners

Merove works with clients on website updates and launches, information architecture, search engine optimization, digital ads, and overall digital strategy and client engagement. She enjoys using data-driven strategies to achieve business objectives and has over fifteen years of diverse digital marketing, strategy, and operations experience in companies of all types and sizes including international nonprofits, start-ups, small businesses, online retailers, and everything in between. Prior to joining AP, she worked as a freelance marketing and digital strategy consultant with several agencies and individual clients. Merove has an MBA from George Washington University and an undergraduate degree in biology from Boston University. She is an avid traveler with thirty-five countries checked off her list so far, and is also a nature lover and foodie.

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