After you’ve created the perfect video, you want to give the world every opportunity to see it. Here are seven video optimization tips that BFO uses to produce killer Video SEO results for clients.
Before you make your video public, ensure you’ve done some keyword homework. Start by asking yourself this question: “If I were looking for a video like mine, what would I type in search?” Use keywords as a part of video titles and associated metadata.
Although video hosting sites will automatically suggest thumbnails, it’s better to choose them yourself. A randomly-generated thumbnail of your video could mean nothing to a potential viewer. People are visual, which means they can be enticed to click by an appealing thumbnail image. Yours should be eye catching, appealing and accurately capture the nature of the full video.
When you add annotations to your videos, you are essentially starting a dialogue with your viewers. You’re also showing engagement. Viewers tend to respond well to this kind of interaction, which will make them more likely to share your video and subscribe to your channel.
A channel filled with un-themed, run-of-the-mill videos is unlikely to get much attention. First-time visitors may be confused by the compilation, or they may simply be unmotivated to come back. By taking the time to build a cohesive, compelling UX with great content and personality, you can increase the odds that a one-time viewer will return for a second, third or hundredth look.
Captioning videos will ensure they are accessible to anyone who stumbles upon your channel. Plus, captions can offer a localized experience. Although YouTube generates a transcript, typically the transcription software is inaccurate. Therefore, you should create a complete transcript in-house and use it in lieu of YouTube’s auto-generated transcript. Here is a link to YouTube transcription best practices.
Links to websites, social media sites and other online profiles should always be included in your channel and/or video descriptions. These links give visitors the chance to engage with you. By inviting visitors to connect, you will get more frequent and deeper engagement.
YouTube is the second-largest search engine on the planet. In fact, it’s grown into an enormously successful platform that attracts far more visitors than Netflix, Hulu and even cable TV. Although YouTube is the most popular website for viewing video, it’s not the only place you can upload your videos. Other options include Vimeo, Flickr, and Shutterfly. Once your video has been uploaded, help people find it. Create a blog post to feature it, then share versions of it on all the social channels. Increased views mean higher rankings.
Here is where the fun comes into play. You’ve invested the time, money, and resources into creating a wonderful user experience in video. You have optimized the video and channel, added annotations as well as a transcript, but how can you provide actionable data feedback on how the video has been effective? YouTube Analytics shows how your video interacted with subscribers, views, community activity, and overall engagement. Did the video reach the strategy goal?
YouTube analytics provides actionable insights for your team to create better videos, measure optimizations, and develop strategic programming targeting your segment demographics.
There are many customized reports which can be created in the YouTube account, but the standard out of the box reports are robust in and of themselves.
You can always learn more search tactics to implement for your videos by downloading our ebook!