Deciding whether or not to invest in a new tool for your business can be quite a daunting task. This is especially true when trying to decide if upgrading to Google Analytics Premium is the right move for your company. How do you determine when your business has outgrown the features of Standard and is ready to invest?

Google Analytics Premium vs Standard

In BFO’s new ebook, “Google Analytics Standard vs Premium: When should your business make the switch?” we aim to relieve you of the stress by guiding you through the decision-making process. After reading this guide, you’ll be able to:

  • Understand the differences between Standard and Premium
  • Determine the important factors in making this decision
  • Match your business’s needs with Google Analytics features
  • Make a well-informed decision for your business

After walking through this guide, you’ll feel confident in the decision you make, whether you choose to continue using Standard or upgrade to Premium. Download the ebook today!


*Since this article was originally published, Premium has been rebranded and is now called Google Analytics 360.

Also published on Medium.