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We advise on taxonomy best practices, recommend URL hierarchy, and explain the importance of small differences in URL structure. By getting involved early, we can build a URL hierarchy that maximizes visibility for important pages on your site.
REDIRECT MAPPING
Redirects defend against traffic drops, signaling to search engines that pages have moved and transferring equity from the old site. We meticulously build redirect maps and prepare for proper implementation before launch.
PLATFORMS
Have questions about where to host your images, if you should use a CDN or anything else related to your new platform? We advise you on potential SEO benefits or challenges of new platforms and help formulate the best stack for your new web environment in collaboration with your development team.
METADATA
Core metadata like title tags and meta descriptions can be forgotten in the midst of all other migration activities. We advise on how to handle this important information which will help mitigate the traffic or ranking loss risk.
BASELINE REPORTING
We begin collecting pre-launch performance statistics at least a month prior to launch and continue collecting after launch to monitor the exact impact on website performance and keyword rankings.
PRE-LAUNCH AUDIT
This is our crown jewel in the line of defense for mitigating risk. When the staging site build is completed by your development team, we perform a full SEO technical pre-launch audit to discover any issues prior to launch.
We prioritize examining robots.txt, XML Sitemap, and site security to ensure search engine access. Additionally, we check site speed, compress large image sizes, transfer core metadata correctly, and address missing SEO elements. We review structured data/schema for enhancements, as title tags and H1s help re-establish keyword rankings.
SITE LAUNCH
On launch day, we conduct an immediate audit to check redirects and submit the new sitemap for indexing. We are available to help with any issues that arise and celebrate the successful launch (or just to celebrate… we like that too!). Afterward, we continue to monitor user statistics and report on traffic losses and gains.
We advise on taxonomy best practices, recommend URL hierarchy, and explain the importance of small differences in URL structure. By getting involved early, we can build a URL hierarchy that maximizes visibility for important pages on your site.
Redirects defend against traffic drops, signaling to search engines that pages have moved and transferring equity from the old site. We meticulously build redirect maps and prepare for proper implementation before launch.
Have questions about where to host your images, if you should use a CDN or anything else related to your new platform? We advise you on potential SEO benefits or challenges of new platforms and help formulate the best stack for your new web environment in collaboration with your development team.
Core metadata like title tags and meta descriptions can be forgotten in the midst of all other migration activities. We advise on how to handle this important information which will help mitigate the traffic or ranking loss risk.
We begin collecting pre-launch performance statistics at least a month prior to launch and continue collecting after launch to monitor the exact impact on website performance and keyword rankings.
This is our crown jewel in the line of defense for mitigating risk. When the staging site build is completed by your development team, we perform a full SEO technical pre-launch audit to discover any issues prior to launch.
We prioritize examining robots.txt, XML Sitemap, and site security to ensure search engine access. Additionally, we check site speed, compress large image sizes, transfer core metadata correctly, and address missing SEO elements. We review structured data/schema for enhancements, as title tags and H1s help re-establish keyword rankings.
On launch day, we conduct an immediate audit to check redirects and submit the new sitemap for indexing. We are available to help with any issues that arise and celebrate the successful launch (or just to celebrate… we like that too!). Afterward, we continue to monitor user statistics and report on traffic losses and gains.
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From acquiring new customers to tackling multi-touch attribution to developing an urgent media plan overnight – the BFO team has consistently gone the extra mile to both get it right and make it right. There are few digital agencies that balance the art and science of organic and paid media quite like BFO. They are passionate. They care. They wear orange.
Carla D’Alessandro, CMO at Brightline
We hired BFO and the orange man, Dan Golden, to help us build out an SEO strategy and engagement has been top-notch since day 1. BFO’s team is super quick and responsive and has exceeded expectations on deliverables across the board. I am excited about some upcoming projects where BFO will get even further ingrained with our team/strategy (we are re-doing sections of our website, aligning our paid search and SEO strategy, etc). Big stuff is coming and BFO is the strategic (and fun) partner we needed to get us to the next level.
Jeff Mathews, VP Growth Marketing at Basis Technologies
The team at BFO was highly skilled and a pleasure to work with. As an SEO myself, I was consistently impressed with their level of industry knowledge.
Taylor Wilson, SEO Manager at Penn Foster
