CONTENT CREATION & PUBLISHING

A general SEO-based content strategy focuses on informative and engaging content to hold the reader's attention. We develop content that provides a quality user experience whether it answers questions (FAQ), addresses common pain points, or is more marketing-focused. In any instance, content should be optimized for both search engine algorithms and user readability.

If your content marketing strategy is fully optimized and ready to go, BFO can help you take it to the next level. We make sure your content remains current and engaging by evaluating where updates need to be made. We understand that the days of "set-it-and-forget-it" are long gone and it's important to consistently refresh your content in order to stay ahead of the competition and stay in front of your target audience. Let us help you maximize your content marketing potential!

For fresh pages that might find a cozy spot on your blog or a white paper, we'll skillfully whip up captivating topics that educate your desired audience and smoothly shepherd them along the conversion journey.

BFO will devise an internal linking strategy as a crucial component in creating a flow across your content to ensure the hierarchy of the pages become more focused as they progress.

A strong internal linking strategy improves the user experience and boosts the chances of making a purchase or conversion. It also helps with SEO by providing more pathways for search engine crawlers. Additionally, linking to relevant pages within the website can increase its authority and rank.

When creating your content, we understand and account for how it is presented in search engine results pages (SERP). As SERPs become more cluttered with ads and organic features, it's important to consider ways to get your message in front of your audience in different ways. BFO focuses on crafting content that ranks well in various search result scenarios.

In addition to our expertise in creating high-quality content, we also have a knack for making it highly shareable. While not all content is intended for this purpose (like technical content, for instance), we believe that certain types of content should be crafted with the aim of being shared across various channels, including social media, email, and other platforms. This not only helps to broaden its reach but also to enhance its overall impact.