HIGHER EDUCATION MARKETING
REQUIRES THE LONG VIEW
Higher education marketing would be easy if it were simply focused on lead generation and filling your pipeline. But unfortunately, leads to not always equal students. The path from prospective student to becoming an actual student is a long one. You've got to have a system that can nurture them along the entire process to ultimately boost enrollment.
Turning prospects into Applicants into Part of Your Community
BFO® can help your message reach students through all the noise. And we have the proof. We've been boosting enrollment for our clients for over 10 years by driving a seamless user experience through the full user journey. BFO deploys a range of paid media, organic, and content strategies to get your message in front of students when (and where) they are exploring schools and programs. BFO can help you turn those applicants into real, live students!
Your Challenges
Prospective students have a long consideration cycle
Post-lead marketing is required to nurture students through the funnel
Measuring attribution from the first impression to enrollment
Integrating reporting to understand which channels drive starts
Your Goals
Information downloads
Open-house sign-ups
Online applications
Admissions appointments
Starts and enrollments