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Demand is often immediate and extremely localized
Intense competition within a small local footprint
Developing a localized customer experience while taking advantage of regional or national media efficiencies for multi-locational brands
Alignment between franchisees' and corporate brand's goals
Navigating the increase of food delivery services such as GrubHub, Uber Eats, DoorDash, etc.
Building and maintaining customer loyalty
Accurate measurement and attribution of in-store sales
Online Orders
Catering Orders (when available)
Store Visits
Drive-to-Store Intent
In-Footprint Market Share
Increasing the number of franchisees
