Chicago Content Research & Audit Services

PRELIMINARY RESEARCH

Let's kick things off by delving into your target audience, products, brand standards, and content tone. We'll even gather intel on your competitors to fuel our strategy. Armed with these insights, we'll craft captivating content that draws in the audience most likely to convert.

KEYWORD RESEARCH

Doing proper keyword research is absolutely crucial for an outstanding organic search strategy. Our in-depth research will dive into every nook and cranny of your brand, exploring both branded and non-branded keywords for your products, services, top-level categories, engaging blog content, and informative FAQ pages.

CONTENT AUDIT

Here at BFO, we dive deep into your content marketing strategy, performing a comprehensive audit of your current website content. We meticulously analyze various criteria, assessing keyword rankings and evaluating their effectiveness in terms of search volume and difficulty level. Additionally, we leave no stone unturned as we thoroughly evaluate the overall quality of your content.

COMPETITIVE ANALYSIS

Whether you've managed to spot your competitors or not, our analysis will not only validate their presence but also unveil our genuine online adversaries. It's crucial to bear in mind that traditional brick and mortar competitors might not be the same as our online rivals. At BFO, we often unearth additional competitors worth focusing on and may even suggest disregarding others.

From acquiring new customers to tackling multi-touch attribution to developing an urgent media plan overnight – the BFO team has consistently gone the extra mile to both get it right and make it right. There are few digital agencies that balance the art and science of organic and paid media quite like BFO. They are passionate. They care. They wear orange.

Carla D’Alessandro, CMO at Brightline

We hired BFO and the orange man, Dan Golden, to help us build out an SEO strategy and engagement has been top-notch since day 1. BFO’s team is super quick and responsive and has exceeded expectations on deliverables across the board. I am excited about some upcoming projects where BFO will get even further ingrained with our team/strategy (we are re-doing sections of our website, aligning our paid search and SEO strategy, etc). Big stuff is coming and BFO is the strategic (and fun) partner we needed to get us to the next level.

Jeff Mathews, VP Growth Marketing at Basis Technologies

The team at BFO was highly skilled and a pleasure to work with. As an SEO myself, I was consistently impressed with their level of industry knowledge.

Taylor Wilson, SEO Manager at Penn Foster