CPG: ANYTHING BUT 1-2-3
CPG brands must navigate an increasingly fragmented digital ecosystem while differentiating themselves from lookalikes and private labels. Awareness and trial drive sales, so reaching consumers with a compelling message is crucial. Digital channels offer a unique opportunity to move products and build brand loyalty through engagement.
CPG Is an Intense Battle.
We Can Help You Win.
BFO helps CPG brands grow using a combination of paid, earned, and owned media to drive and measure sales across channels. We have a proven track record in creating successful campaigns for new products, wholesale launches, and national strategies. Our mission is to help you drive revenue across digital and offline channels while building a loyal customer base.
Finding the right media mix
Defining goals and objectives
Measuring brand loyalty and retail sales lift
Covering the entire spectrum from B2C to B2B
Reach & Frequency
Market Share and Market Penetration