Google’s September 2026 Spam Update: Another Update Is Already Underway
September 30, 2026
Read MoreOUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
RESOURCE HUB
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
RESOURCE HUB
When we began working with Bai, it was a small, home-office startup beverage brand based in Hamilton, New Jersey, with regional distribution in a few east coast cities, but was mostly sold through Amazon. The client came to BFO for help in driving the digital marketing side of its business with a goal of turning its regional, local distribution and growing it into national distribution.
During the time we worked with them, Bai was named one of "America's Most Promising Companies" by Forbes.
As a small startup, the client faced several obstacles in creating a strategy for driving conversions online and growing its brand. With its niche product available regionally and only in a limited number of stores, as well as online through Amazon, Bai struggled with brand awareness and finding ways for potential consumers to discover the product.
In addition, because Bai did not do direct shipping and primarily sold through Amazon, the use of Google Shopping PLAs (Product Listing Ads) was off the table, placing limitations on analytics. Therefore, one of the most significant challenges included identifying a target audience, generating awareness for this new brand and measuring engagement over time.

Our solution was to work with the client and scale a comprehensive digital media strategy across a variety of platforms. In blurring the lines between brand awareness and direct response advertising, this would bridge the gap across platforms, allowing each platform to symbiotically complement one another.
When we worked with the client to drive traffic to the company blog, their website visitors became a part of our “Remarketing List” (Google) as well as our “Website Custom Audiences” on Facebook and Twitter.
From there, we were able to use those lists for targeting on promotions and ad flights.
Another service we provided Bai was our analytics consulting. In using Custom Dashboards in Google Analytics, along with Google Trends, we were able to scale spend and capitalize on new opportunities. This piece improved visibility on how our digital initiatives affected store-level (offline) conversions, as well as build the client’s brand awareness.

Before turning to BFO for assistance with its digital marketing strategies, the client was only running Google Search. Once they began working with BFO, we added remarketing, Facebook, Pinterest, YouTube and Twitter to the client’s strategy. We also ran Hulu ads for Bai’s new flavor launch during shows such as Hell’s Kitchen, Iron Chef and more.
And the rest is history… shortly thereafter, the client was bought by Dr. Pepper and named one of America’s Most Promising Companies by Forbes.
Jon Pappas
September 30, 2026
Read More
Kyle Geib
September 15, 2026
Read More
Jon Pappas
September 02, 2026
Read More
Jon Pappas
August 13, 2026
Read More
Kyle Geib
July 28, 2026
Read More
Kyle Geib
June 24, 2026
Read More
Kyle Geib
June 17, 2026
Read More
Jon Pappas
May 19, 2026
Read More
Jon Pappas
May 06, 2026
Read More
Kyle Geib
May 01, 2026
Read More
October 28, 2021
Read More
December 08, 2022
Read More
January 01, 2022
Read More
June 21, 2023
Read More
September 22, 2022
Read More
December 09, 2021
Read More
June 30, 2022
Read More
June 24, 2021
Read More
September 30, 2021
Read More
April 22, 2021
Read More
August 26, 2021
Read More
February 08, 2022
Read More
March 29, 2023
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read MoreSeptember 27, 2023
Read MoreMarch 06, 2024
Read More60% Increase in Page 1 Keyword Rankings!
February 19, 2024
Read More
December 18, 2024
Read MoreJanuary 07, 2025
Read More
January 12, 2026
Read More
February 06, 2026
Read More
February 12, 2026
Read More
May 14, 2026
Read More
May 14, 2026
Read More
May 14, 2026
Read More
May 14, 2026
Read More
May 15, 2026
Read More
May 22, 2026
Read More
May 22, 2026
Read More
June 04, 2026
Read More
June 18, 2026
Read More
July 17, 2026
Read More