Is Your Ad Strategy Ready for 2026? Budget, Platform, & Performance Insights from 2025
December 12, 2025
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If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
When we began working with Bai, it was a small, home-office startup beverage brand based in Hamilton, New Jersey, with regional distribution in a few east coast cities, but was mostly sold through Amazon. The client came to BFO for help in driving the digital marketing side of its business with a goal of turning its regional, local distribution and growing it into national distribution.
During the time we worked with them, Bai was named one of "America's Most Promising Companies" by Forbes.
As a small startup, the client faced several obstacles in creating a strategy for driving conversions online and growing its brand. With its niche product available regionally and only in a limited number of stores, as well as online through Amazon, Bai struggled with brand awareness and finding ways for potential consumers to discover the product.
In addition, because Bai did not do direct shipping and primarily sold through Amazon, the use of Google Shopping PLAs (Product Listing Ads) was off the table, placing limitations on analytics. Therefore, one of the most significant challenges included identifying a target audience, generating awareness for this new brand and measuring engagement over time.

Our solution was to work with the client and scale a comprehensive digital media strategy across a variety of platforms. In blurring the lines between brand awareness and direct response advertising, this would bridge the gap across platforms, allowing each platform to symbiotically complement one another.
When we worked with the client to drive traffic to the company blog, their website visitors became a part of our “Remarketing List” (Google) as well as our “Website Custom Audiences” on Facebook and Twitter.
From there, we were able to use those lists for targeting on promotions and ad flights.
Another service we provided Bai was our analytics consulting. In using Custom Dashboards in Google Analytics, along with Google Trends, we were able to scale spend and capitalize on new opportunities. This piece improved visibility on how our digital initiatives affected store-level (offline) conversions, as well as build the client’s brand awareness.

Before turning to BFO for assistance with its digital marketing strategies, the client was only running Google Search. Once they began working with BFO, we added remarketing, Facebook, Pinterest, YouTube and Twitter to the client’s strategy. We also ran Hulu ads for Bai’s new flavor launch during shows such as Hell’s Kitchen, Iron Chef and more.
And the rest is history… shortly thereafter, the client was bought by Dr. Pepper and named one of America’s Most Promising Companies by Forbes.
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