Untitled design (3)
Orange Divider
Bai case study2
Orange Divider

Our solution was to work with the client and scale a comprehensive digital media strategy across a variety of platforms. In blurring the lines between brand awareness and direct response advertising, this would bridge the gap across platforms, allowing each platform to symbiotically complement one another.

When we worked with the client to drive traffic to the company blog, their website visitors became a part of our “Remarketing List” (Google) as well as our “Website Custom Audiences” on Facebook and Twitter.

From there, we were able to use those lists for targeting on promotions and ad flights.

Another service we provided Bai was our analytics consulting. In using Custom Dashboards in Google Analytics, along with Google Trends, we were able to scale spend and capitalize on new opportunities. This piece improved visibility on how our digital initiatives affected store-level (offline) conversions, as well as build the client’s brand awareness.

+543%

YoY Revenue

+3,400%

Conversions

+410%

Traffic

+300%

More Cases Sold in 1 Week

Bai Case study 3

Before turning to BFO for assistance with its digital marketing strategies, the client was only running Google Search. Once they began working with BFO, we added remarketing, Facebook, Pinterest, YouTube and Twitter to the client’s strategy. We also ran Hulu ads for Bai’s new flavor launch during shows such as Hell’s Kitchen, Iron Chef and more.

And the rest is history… shortly thereafter, the client was bought by Dr. Pepper and named one of America’s Most Promising Companies by Forbes.

RELATED ARTICLES

Digital Marketing |

ECommerce |

B2C Brands

Kyle Geib

How to Avoid Common Digital Marketing Mistakes During the Holidays

December 05, 2024

Read More

SEO |

Digital Marketing |

ECommerce

Dain Sundstedt

October 2024 SEO Updates That Impact Your Marketing Strategy

November 26, 2024

Read More

SEO |

ECommerce |

B2C Brands

Jon Pappas

E-Commerce SEO: Strategies for a Successful Holiday Season

November 06, 2024

Read More

SEO

Jon Pappas

A Comprehensive Guide to Google’s Core Web Vitals

October 29, 2024

Read More

Paid Search |

Digital Marketing |

B2C Brands

Scott Diebel

Pmax Strikes Back

October 08, 2024

Read More

Paid Search |

Digital Marketing |

B2C Brands

Curtiss Gulash

Pumpkin Spice & Everything Nice: Fall Preparations for Holiday Shopping Season

October 03, 2024

Read More

SEO |

Content Marketing

Jon Pappas

Site Speed Matters: Optimizing Your Website for Performance and SEO

September 24, 2024

Read More

Digital Marketing

Kyle Geib

Marketing Resources We Love: Books, Blogs, Events, and Courses That Inspire Us

September 13, 2024

Read More

SEO |

Content Marketing

Kyle Geib

Semrush's New AI Overview Tracking: A Game-Changer for SEO

September 06, 2024

Read More

SEO |

Content Marketing

Jon Pappas

The New Rules of Content Optimization: Moving Beyond Keywords

September 05, 2024

Read More

B2C Brands |

Digital Marketing |

ECommerce

10 Quick Tips for Maximizing Holiday E-Commerce Revenue

October 28, 2021

Read More

Digital Marketing

Centro & BFO: Search Marketing in Crisis

April 29, 2020

Read More

Data and Analytics

Death of the Cookie: A Panel Discussion

July 29, 2021

Read More

B2B Brands |

B2C Brands |

Digital Marketing

Digital Marketing Predictions for 2023

December 08, 2022

Read More

B2B Brands |

B2C Brands |

Digital Marketing

DIY Marketing: Express Strategic Planning

January 01, 2022

Read More

B2B Brands |

B2C Brands |

Digital Marketing |

Paid Search

Finding Digital Success in Uncertain Times

June 21, 2023

Read More

Digital Marketing |

SEO

The Future of Search: 2021 Playbook

February 25, 2021

Read More

Digital Marketing

Future of Search Marketing: Predictions for 2021

January 27, 2021

Read More

B2C Brands |

Content Marketing |

Digital Marketing |

ECommerce |

Paid Search |

Paid Social |

SEO

Holiday Planning Starts NOW: Stay Ahead of Your Goals

September 22, 2022

Read More

B2B Brands |

B2C Brands |

Content Marketing |

Digital Marketing |

Paid Search |

SEO |

Data and Analytics

Mastering the 2022 Pie: Assess your Digital Media Mix in the Post Pandemic World

December 09, 2021

Read More

Digital Marketing |

SEO

Are You Ready for the May Google Algorithm Change?

May 25, 2021

Read More

B2B Brands |

B2C Brands |

Content Marketing |

Digital Marketing

Not Your Grandma's Content Webinar: How Content Marketing Is Changing With User Behavior

June 30, 2022

Read More

Digital Marketing |

SEO

Part 2: Your SEO Strategy

October 18, 2022

Read More

Acccount-Based Marketing |

B2B Brands |

Digital Marketing |

Paid Social

Personalizing Your B2B LinkedIn Marketing Strategy

June 24, 2021

Read More

Digital Marketing

Reaching Audiences You Didn't Know You Had

July 27, 2022

Read More

B2B Brands |

B2C Brands |

Paid Search |

Paid Social |

Data and Analytics

Recover Facebook Advertising Tracking Data with Conversion API

September 30, 2021

Read More

Data and Analytics

Red Flags and Google Tags: Setting Up GTM for GA4

August 24, 2022

Read More

B2B Brands |

Paid Search

Secrets for Effective B2B Audience Targeting with Google Ads

April 22, 2021

Read More

SEO

Stop Chasing Google Rankings

May 20, 2021

Read More

SEO

Streamlining Your Internal Link Building Strategy

March 24, 2022

Read More

SEO

Streamlining Your Link Building Strategy Part 2: External Links

April 28, 2022

Read More

B2B Brands |

B2C Brands |

Digital Marketing |

SEO

The Intersection of Brand & Digital Marketing

August 26, 2021

Read More

Digital Marketing |

SEO

Tools & Technology to Develop a Successful SEO Strategy

February 08, 2022

Read More

Data and Analytics

Universal Analytics to Google Analytics 4: What to Know

May 26, 2022

Read More

Data and Analytics

Why You Should be Worried About Google Analytics 4: Webinar Replay

March 29, 2023

Read More

Acccount-Based Marketing |

B2B Brands |

Software & SaaS

Account-Based Marketing Best Practices for B2B SaaS Marketers

August 31, 2020

Read More

B2B Brands |

B2C Brands |

SEO

B2B + B2C Brand Guide to Search Marketing

September 10, 2021

Read More

Digital Marketing |

SEO

Biggest Challenges to SEO Success and How to Overcome Them

February 09, 2020

Read More

Digital Marketing

Choosing the Right Agency for You

May 14, 2021

Read More

B2B Brands |

Digital Marketing

Four Simple Ways to Optimize Lead Generation Strategies

July 22, 2021

Read More

Acccount-Based Marketing |

Digital Marketing |

Paid Social

LinkedIn Account-Based Marketing: The Quick Start Guide

April 14, 2020

Read More

Acccount-Based Marketing |

B2B Brands |

Digital Marketing

Managing & Maximizing Lead Generation Success

March 26, 2021

Read More

B2B Brands |

B2C Brands |

Digital Marketing |

Leadership

Marketer's Guide to Healthy Agency Relationships

July 06, 2021

Read More

Digital Marketing |

Software & SaaS

SaaS Marketer's Guide to Digital Marketing Success

June 07, 2021

Read More

+3,400% Increase in Conversions!

BAI Case Study

July 09, 2020

Read More

393% Increase in Conversions!

Seacoast Bank Case Study

July 09, 2020

Read More

117 Hours Saved Per Month!

SHI Case Study

June 01, 2020

Read More

B2B Brands |

B2C Brands |

Digital Marketing |

ECommerce |

Paid Search |

SEO

SEO Without Paid Media? Here's What You're Missing!

September 27, 2023

Read More

B2C Brands |

Digital Marketing |

Display and Programmatic |

ECommerce |

Paid Search |

Paid Social |

Travel and Hospitality

I Mustache You a Question...

March 06, 2024

Read More

B2C Brands |

Digital Marketing |

SEO |

BFO in the Community

60% Increase in Page 1 Keyword Rankings!

American Marketing Association of Chicago Case Study

February 19, 2024

Read More

B2B Brands |

SEO

Full Keyword & Traffic Recovery in 1.5 Months!

Basis Case Study

February 26, 2024

Read More

B2C Brands |

SEO |

Content Marketing |

Digital Marketing

113% Increase in Overall Clicks!

Regal Bath & Kitchens Case Study

October 29, 2024

Read More

Paid Social |

Display and Programmatic

2025 Paid Media Ad Specifications Guide

December 18, 2024

Read More
See all resources