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After establishing KPIs and doing some baseline reporting from existing web data to benchmark and establish realistic outcomes, BFO was ready to develop a strategy for success! 

From their research, the team built a list of 116 keywords applicable to the association based on search intent. Focusing in on these areas would help drive the visibility that AMA Chicago was looking to achieve, especially because the association was only ranking on page 1 for 20 of the 116 keywords identified.


Increase in Organic Search Traffic


Increase in Sessions to the Marketing Events Page


Increase in Page-1 Keyword Rankings

6 Months

Time It Took to See Results

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Believe us when we say that 6 months is a challenge in and of itself when it comes to seeing SEO results. Through developing attainable KPIs and benchmarking existing data, BFO was able to develop an SEO strategy that surpassed initial KPI goals, assisting the American Marketing Association of Chicago in stepping out from the national chapter's shadow to receive the visibility it not only deserved, but needed to continue to grow as a resource to marketers in and around the Chicagoland area.

If you're looking for a more granular look into how BFO drove results like this for the American Marketing Association of Chicago, this case study was featured in the book 'Search Marketing: A Strategic Approach to SEO and SEM' written by the Kelly Cutler!