Replay: Recovering Facebook Advertising Tracking Data with Conversion API
Original Date: September 30, 2021 @ 12:00pm CT
With 2 billion monthly active users, Facebook can be an effective social advertising strategy to target prospects and current customers. However, Facebook advertising has become challenging as platforms like Apple are increasing focus on providing privacy transparency, which reduces tracking capabilities for advertisers. During this webinar, our experts will deep dive into Facebook Advertising from both the marketing and technical side. We’ll cover the impacts of Apple’s iOS updates and how Conversion API (formerly known as Server-to-Server) will be the way of the future to track and connect KPIs. We’ll share our experiences on how to implement Conversion API and discuss requirements.